The Art Of Crafting Your Perfect Business

A breakthrough that creates clarity is often followed by doubt, anxiety, fear, worry, second guessing or some sort of sabotage. The main reason for this subconscious resistance is due to a deviation from your ‘set point' for ease, peace, safety and money. The resistance and self-sabotage, is a ‘homeostatic regulator’ which is designed to keep us at our baseline, bringing us back to our comfort zone as soon as we leave it.  In this video I share my concept of the growth equation, and guide you through a process to minimize resistance so you can create sustainable growth. Topics discussed:- The Paradox of Founder Clarity and Self-Sabotage- Unpacking the Equation of Growth- The Psychological Battle Against Growth- Navigating the Yo-Yo Effect - Building an Unshakeable Foundation of Self-Trust

Striving for growth from a place of perceived deficit or a need to prove oneself is an illusion and ultimately unfulfilling. Instead, growth should stem from curiosity and a comfortable acceptance of where one currently is.A balance between appreciating what we have and maintaining the desire to achieve more, is the ideal state for entrepreneurs to aspire towards.Key points: The Essence of Growth: Beyond Ambition and NeedThe Myth of Not Being Good EnoughCuriosity vs. Compulsion: The Dual Nature of GrowthEmbracing Stillness: The Key to Healthy GrowthNavigating Life's Challenges: From Relationships to Self-DiscoveryThe Neurochemistry of Growth: Serotonin vs. DopamineFinding Balance: The Middle Path to Satisfaction and Growth

In this training segment from a Scale With Psychology Accelerator Call, I talk about how innovation is diffused through a market and how you can master market dynamics to create and maintain dominance in your industry. The diffusion curve describes how the market evaluates your product or service and ensuing rate of adoption which results in the market share you’re able to capture.This applies to every single kind of business, in every industry. Why this is important: If you don’t speak to different market segments based on how they evaluate solutions, you end up wasting a lot of $$$ and time. If you don’t up level your positioning and messaging to match the market’s sophistication, you risk becoming obsolete. If you want to create a defensible business that makes you immune to competition ,you must incorporate 3 key elements into your brand.

In this live coaching segment, I dive into the nuances of the psychological aspects of motivation, fear of failure, and the desire for self-improvement.

Why do successful entrepreneurs continue to be hard on themselves despite achieving significant success?In this coaching segment I unpack the brain's negativity bias and addictive nature of negative self-perception. The ultimate goal is a state of flow and abundance, achieved by minimizing self-focus and maximizing engagement with passions and contribution to the world.The Surprising Truth Behind Negative Self-Talk Among Successful EntrepreneursUnpacking the Architecture of Negative Self-TalkUnderstanding the Brain's Negativity Bias and Its ImpactThe Addictive Nature of Negative Self-TalkHow Our Brain Predicts and Prefers Negative OutcomesThe Vicious Cycle of Confirming Negative BeliefsNeurological Reinforcement of Negative ThoughtsBreaking the Cycle: The Path to Positive Self-ThoughtThe Ultimate Goal: A State Beyond Self-ThoughtEmbracing Abundance Through Contribution and LoveAchieving True Abundance by Downregulating Self-FocusThe Flow State: Merging with the Moment and the DivineTapping into True Abundance Through Passion and Flow

Entrepreneurs often link their identity and emotional state to their business's performance, creating a level of volatility that is extremely counterproductive to business goals.This issue is rooted in childhood needs, which are then projected onto the business, leading to an unhealthy reliance on its success for personal validation. I break it all down in this 12 min coaching segment from the Scale With Psychology Accelerator and talk about the importance of achieving a healthy separation between ourselves and the business.Ideas covered:The Trap of Codependency in Business SuccessThe Illusion of Business Success and Personal Well-beingChildhood Roots of Codependency and the Journey to IndependenceThe Dangers of Business Codependency and the Path to SovereigntyAchieving a Healthy Relationship with Your BusinessThe Personal Transformation Required for Business EvolutionRealizing the True Purpose Behind Your BusinessAligning Business Architecture with Personal Growth

Transforming Business Success Through Founder PsychologyIn this episode I outline the philosophy and approach of 'Scale with Psychology', my company dedicated to helping entrepreneurs scale their businesses by optimizing their psychology. I emphasizes the importance of congruence between a founder's life and their business, illustrating how misalignment often leads to self-sabotage and prevents growth. This unique methodology focuses on internal transformation by addressing the psychological constructs, belief systems, and subconscious patterns that influence business decisions. External factors like team quality, funding, and market potential are always secondary to the founder's psychology. In the Scale with Psychology Accelerator program, founders can expect personalized guidance to identify and overcome psychological barriers, design efficient business strategies, and achieve exponential growth while improving their quality of life, relationships, and health.Introduction to Scale with PsychologyThe Importance of Founder Psychology in Business ScalingIdentifying and Overcoming Psychological BarriersThe Scale with Psychology Accelerator ProgramComprehensive Support for FoundersInvitation to Join the Accelerator

Success, self worth and sabotage (live coaching session)This segment goes deep into the experience of seeing through the illusion of low self-worth and the underlying we have to feel safe. If you find yourself holding yourself back, this is going to help you see yourself and your challenges in a completely new way. I talk about:Dealing with Low Self-WorthThe Desire for Safety and AcceptanceUnderstanding Self-SabotageThe Concept of Self-LoveUnraveling the Narrative of UnworthinessThe Mathematics of the Universe and Self-WorthRedirecting Energy towards DesiresThe Gift of Safety

The one I consistently hear from entrepreneurs is their desire to feel more control in the business. It’s extremely vulnerable to feel like you lack a fundamental sense of agency in influencing outcomes.But this lack of control is the not the problem.It’s the symptom of a deeper problem. That deeper problem is unmitigated entropy. Entropy is a fact of life.No system is immune to it. Not your business, life, mind, relationships, body……nothing. Unmanaged, systems deteriorate into chaos.And chaos is extremely hard to scale.(Not to mention, energetically expensive)Most entrepreneurs unintentionally build a high entropy business. It’s a recipe for constant overwhelm and underwhelming results. This clip is from a deeper conversation with a client who knows his business is capable of more.By intentionally minimizing entropy, he will be able to scale further, faster, with significantly less stress and effort.  This is one of the ways the Scale with Psychology Accelerator helps founders scale with their mind, not with their time. Covered in this 5 min clip:Understanding your biggest enemy in life and businessBreaking through growth ceilings by creating order in chaosThe Urgent vs Important trapPlease share any insights this sparks :)

Scaling exponentially requires balancing paradoxes.The larger the gap between the present and desired future, the more it will require us to hold a supreme amount of tension.Our ability to hold this tension is always limited by our nervous system capacity, and the psychological operating system running the show.We have to want it, while simultaneously being totally ok with not having it.We have to balance the pursuit of an incredible future with grounded presence in the current circumstances.This requires a specific architecture.Both in terms of the business and the founder's psychology.There is an art and a science.But for the entrepreneurs who want to have it all - fun, freedom and finding out what they are made of...It's the only game in town.(clip is from a session with a founder in the Scale with Psychology accelerator, we're architecting his path to $50M)Key Points Discussed:The Non-Negotiable Element of Fun10x Growth Without the UrgencyWorshipping at the Altar of Ruthless EfficiencyThe Three Levels of Playing the Scaling GameArchitecting for Daily Wins and Fun The Infinite Game of BusinessFlow State in Business

Have you ever met someone who seems to have unlocked the secret to a joy-filled life? Virgil Brewster, my guest this week, might just be one of those rare individuals.   I connected with him when I was in Bali, and we had such a great conversation that I immediately knew I wanted to jam with him on the show so you can benefit from his crazy story of accidentally building a $10M a year business, and then literally burning it down to start over - by choice.    In a world where authenticity in business can seem like a lost art, Virgil breaks down the surprising link between staying true to oneself and creating massive financial outcomes.   We talk about how a mindset of simplicity and prioritizing personal freedom can serve as the ultimate unlock to flourishing in every area of life and business.   Other topics we dive into:   - Radical Authenticity and Business Success - Finding the Next Level of Success Through Self-Worth - The Power of Self-Belief - Exploring Divine Identity and Creative Potential - The Counterintuitive Factors in Business: Fun and Alignment - Entrepreneurship, Self-Discovery, and Burning it all down - The Paradox of Change - Emotions, Energy, in Entrepreneurship - Packaging Knowledge Into Sellable Products   Whether you're an established entrepreneur or in the early stages of business, or just curious about the intersection of personal fulfillment and professional success, you’ll find something profound in this episode.

My guest today is my friend Chris Marhefka, who facilitates transformation by opening hearts, expanding minds, and giving people permission to be their most authentic self. He came into this healing work after over a decade in entrepreneurship and coaching where he has worked with over 2000 clients in physical, mental, emotional, energetic and spiritual development.This episode is packed with some incredibly vulnerable storytelling and insights from the school of hard knocks.In this conversation we talk about:Specialization is for insects - why being a generalist is now an evolutionary imperativeIntensity vs longevityMinimum effective doses to become an all star in multiple areasShadow work and why gaining access to all parts of yourself is the key to living an extraordinary lifeThe process Chris uses in his retreats to facilitate transformationDeveloping much greater range in your lifeA framework to develop radical sovereigntyIf you want to learn how to have it all - health, wealth, relationship and an incredible relationship with yourself, you’ll really enjoy this heartfelt conversation.------FREE BOOK - To get our scaling playbook that has helped 250+ businesses grow 400% on average, while cutting 8.6 hours from the founder's work week - go to https://www.scalewithpsychology.com/bookLearn more about how Scale with Psychology can help you scale your business: https://www.scalewithpsychology.com------Connect with Chris:https://www.chrismarhefka.com/http://instagram.com/chrismarhefka

My guest today, Joel Sanders has built 3 successful businesses in the real estate space, and his latest venture Apartment Insiders is doing multiple 7 figures and on track for 8 figures in revenue. In this conversation we talk about: The macro picture on what’s happening in the real estate market right nowHow he built a 2 sided marketplace that serves renters and apartment buildings from scratchLeveraging proprietary insights to exploit a market opportunityJoel’s sales pitch that buyers would feel stupid saying NO toCreating an irresistible offerArchitecting a win:win:win businessDoing unscalable things to jumpstart salesSelling B2B and B2C in the same businessOperating structure for multi 7 figures without losing your mindUnderstanding what problem you’re actually solving for your customerHybrid work and how to adaptIf you want to learn how to leverage the unfair advantages you already possess and turn that into a successful business, you’ll enjoy this conversation.------FREE BOOK - To get our scaling playbook that has helped 250+ businesses grow 400% on average, while cutting 8.6 hours from the founder's work week - go to https://www.scalewithpsychology.com/bookLearn more about how Scale with Psychology can help you scale your business: https://www.scalewithpsychology.com

My guest today, Alex Charfen has spent 30 years on the frontlines of entrepreneurship and built multiple multimillion dollar businesses, reaching #21 on the INC 500 and then being featured on the list 3 years in a row. He's the founder of Simple Operations, a company that helps entrepreneurs run their business from the passenger seat. They give entrepreneurs the systems and the processes they need to calm the chaos, execute predictably and achieve success.Over the past few years, we’ve become close friends and I’ve seen first hand that his success hasn’t come at the cost of his health, marriage or family - which is an extraordinary achievement. He is the embodiment of what's possible when an entrepreneur takes true personal responsibility and ownership of their own personal growth and development.In this conversation we talk about: Going from transactional management to transformational leadershipThe internal development that an entrepreneur needs to go through to operate at a high level Unconscious sabotage that blocks growthLeading yourself as an entrepreneur to lead others betterDriving the business from the passenger seatEmbracing vulnerabilityBalancing having a family and being an entrepreneurCreating absolute transparency in your marriageIf you don’t want to sacrifice one or more parts of your life to be successful in business, you’ll enjoy this conversation. Connect with Alex: https://www.charfen.com------FREE BOOK - To get our scaling playbook that has helped 250+ businesses grow 400% on average, while cutting 8.6 hours from the founder's work week - go to https://www.scalewithpsychology.com/bookLearn more about how Scale with Psychology can help you scale your business: https://www.scalewithpsychology.com

Rogelio Martinez went from being the President of Berlitz, the largest and oldest franchise in the world, managing hundreds of people around the world and being interviewed on TV to starting completely over - and in record time managed to build multiple successful businesses - a tech consulting company, a SaaS product company, a hardware and media company in the blockchain industry. This is his story. In this conversation we talk about: What it takes to start over in life (new business, new country, new industry) Identifying & leveraging unfair advantages to fast track successThe problems that success bringsRecycling lessons from building one business into anotherInvesting in what you know bestWhen does it NOT make sense to take the path of least resistanceConsulting vs SaaSWhy you don’t need to be technical to be successful building a tech companyEO & YPO Strategy versus operational efficienciesScaling up layers of managementThe right way to run multiple businesses at the same timeBehind the scenes - Blockchain, Bitcoin, DefiIf you want a great example of the kind of thinking and decision making that makes business growth exponentially easier, don’t miss this conversation.------FREE BOOK - To get our scaling playbook that has helped 250+ businesses grow 400% on average, while cutting 8.6 hours from the founder's work week - go to https://www.scalewithpsychology.com/bookLearn more about how Scale with Psychology can help you scale your business: https://www.scalewithpsychology.com

Tim Vogel, the Co-Founder and CEO of Scenthound, exemplifies the character traits required to build a world class business: courage, vision, persistence, self awareness, leadership and an ironclad commitment to values. Not only has he built an incredible team at Scenthound, he has also coached hundreds of entrepreneurs in the Entrepreneurs Organisation (EO) Accelerator program. This episode with a long time private client of Scale with Psychology, is a behind the scenes peek into an almost two decade long journey that lies behind ‘overnight success’ and the level of responsibility and personal leadership that is required to sustain performance and excellence over the long term. This is the stuff few entrepreneurs are willing to share and I’m continually impressed by the level of vulnerability and intelligence that Tim exudes. In this conversation we talk about: The genesis of building a dog wellness centric businessScaling services and the different places business get stuckTurning passion into purpose & creating a life by designKey mindsets required to overcome scaling problemsQuestioning assumptions and self awarenessPsychological shifts required for massive growthWhat it takes to attain true mastery and build a moatBuilding high performance teams & great cultureLessons from building a business with a spouseWhat true leadership looks likeIf you want to lead better and make an impact in the world by building a truly extraordinary business, don’t miss this conversation.------FREE BOOK - To get our scaling playbook that has helped 250+ businesses grow 400% on average, while cutting 8.6 hours from the founder's work week - go to https://www.scalewithpsychology.com/bookLearn more about how Scale with Psychology can help you scale your business: https://www.scalewithpsychology.com

At Synaptiq.ai Stephen has built a global reputation for solving the most challenging problems for businesses using strategic AI solutions. With a focus on the humankind of AI, Synaptiq partners with companies across dozens of industries to determine their strategy and roadmap for data and AI, use data to generate solutions where none previously existed, and seize opportunities to bring novel products to market inspired by customer problems.In this conversation we talk about: The genesis of building an AI based professional services companyBing financially intelligent and creating optionalityThe ‘invisible’ problem services companies face when trying to growA new model for scaling a services business Trauma responses in business, and how to identify themThe CEO mindset that is required to grow through a recessionUncovering the biggest team performance & culture gremlinsGood organizational design and how to lead your team effectivelyHow to 10x the business from hereIf you run a tech or service based business, you’ll find many gems in this conversation. Connect with Stephen: https://www.linkedin.com/in/sklarew/ ------FREE BOOK - To get our scaling playbook that has helped 250+ businesses grow 400% on average, while cutting 8.6 hours from the founder's work week - go to https://www.scalewithpsychology.com/bookLearn more about how Scale with Psychology can help you scale your business: https://www.scalewithpsychology.com------To make The 8 Figure Shift, go to www.8figshift.com Get to know Ani Manian: https://www.animanian.comConnect with Ani: Facebook: https://www.facebook.com/transformwit...Instagram: https://www.instagram.com/ani.manian/

Are you head over heels in love with your business? Or does it frequently feel like a source of struggle? Like a problem you are perpetually trying to solve…Listen, most entrepreneurs settle for a business that doesn’t turn them on……because they think that’s the price they must paySo they grind it out…Pushing…Forcing…What if it didn’t have to be that way?What if you could have your cake and eat it too? This short episode is going to give you a perspective shift……not the one you want, but the one you NEED.Because life is too short…------FREE BOOK - To get our scaling playbook that has helped 250+ businesses grow 400% on average, while cutting 8.6 hours from the founder's work week - go to https://www.scalewithpsychology.com/bookLearn more about how Scale with Psychology can help you scale your business: https://www.scalewithpsychology.com

If you are an established online entrepreneur - consultant, expert, eComm store or agency owner, SaaS founder, coach or course creator……and you want to scale your business from 6 to 7 figures and beyond…while maximizing freedom, time and your own happiness, …and while operating at their peak potential…all without changing a single thing about your ads, team, strategy, or systems…You’re going to love this training..You’ll learn:…The #1 thing entrepreneurs at this stage are held back by…The three pillars you need to balance to scale explosively AND sustainably …The ‘invisible’ mind traps that 99% of entrepreneurs fall into that keeps them stuck on a revenue roller coaster…Who you must become to 10x your business in 12 monthThis is the formula that’s helped me generate millions of dollars online, and my clients generate well over a billion dollars in additional revenue. Just leave a comment or shoot me an email with any breakthroughs or questions!------FREE BOOK - To get our scaling playbook that has helped 250+ businesses grow 400% on average, while cutting 8.6 hours from the founder's work week - go to https://www.scalewithpsychology.com/bookLearn more about how Scale with Psychology can help you scale your business: https://www.scalewithpsychology.com