The first three episodes of BLACK & YELLOW – a ting podcast, we spoke with all the founding partners of TING and understood their philosophy of growth, creative, hustle and most important of TING. In the fourth episode we talk about further expansion of the business, especially from a paid media standpoint. To talk about this I invited Rajiv Sathe, who is solely responsible for setting up the entire paid media department at TING and driving it. Today in conversation with Rajiv we talk about his journey, the challenges of setting up a media division for an independent agency, driving numbers, media plans, strategies and of course ROI. Rajiv Sathe is the Digital Partner at TING  Black & Yellow – a ting podcast is hosted by me, Nadir Kanthawala, I lead the Growth division at TING. And now my chat with Rajiv Sathe

In the third episode of BLACK & YELLOW - a ting podcast we speak with the Founding Partner - Shruti Dhadda. She heads the Creative Division at TING and she has an interesting viewpoint on creativity being subjective. Listen to the episode on what she has to say about her creative process and eventual outcome and much more. If you have haven't hear our first two episodes on the TING journey right from the founders themselves then you can check it out here EPISODE 1, EPISODE 2 Please check out our website www.ting.in and you can reach out to us for any work related to your marketing requirements. This podcasted is hosted by Nadir Kanthawala - EVP Growth and Podcast Producer

BLACK & YELLOW - a ting podcast, the second episode with the fourth founder Aadil Mehta. In episode 1 we ended it by saying that Aadil was Ting’s client and they poached him and made him a partner, that would have taken some convincing. In agency life you usually poach clients from other agencies for business. But here… it’s something else. Running an agency is no easy feat, as Manan Vora mentioned in the earlier episode, bringing in business was by far the toughest thing to do, especially when you are just out of college. So what happened when Aadil Mehta walked in? What experience did he bring in? Now for people who don’t know, Aadil spent 10 years in the jewellery industry before packing up and moving to an agency that too a start-up. Anyway I don’t want to keep throwing these twists, this is not an Abbas-Mastan film. Let’s jump straight in. If you still haven’t heard TING’s first episode, you can listen to it on Apple, Spotify, Google Podcast and Amazon Music  Black & Yellow – a ting podcast is hosted by Nadir Kanthawala ting WEBSITE | ting LINKEDIN | ting INSTAGRAM

First episode of Black & Yellow - a ting podcast! What is TING, BTW? TING is an independent integrated creative agency which has done some really cool work and this October they celebrate 13 years! This is Season 1 of Back & Yellow – a ting podcast and in this 10 episode series I will be talking to the stakeholders of TING both old and new to understand their journey with the agency. Now thanks to films, both Hollywood and Bollywood we love backstories. So it only makes sense to hear TING’s origin story to understand why TING is a hero today in the marketing and advertising fraternity. But I will not be telling you TING’s story, I wouldn’t do justice to it. I have got the two original founders who started TING when they were NOT(h)ING. I would like to introduce - Manan Vora and Sudharshan Anandkumar. Let's dive in! Black & Yellow – a ting podcast is hosted by me, Nadir Kanthawala, I head the Growth division at TING. ting WEBSITE | ting LINKEDIN | ting INSTAGRAM

Someone very wise once said - "Learn from the mistakes of others, you can't live long enough to make them all by yourself". So, here's us – Black & Yellow – a ting podcast where we share our learnings, our mistakes, our achievements and let you take a peek into how 4 freshers turned their passion into a 500+ member creative agency.Whether you’re a marketing & advertising professional or simply like to pause and appreciate all things insightful and creative, Black & Yellow – a ting podcast, is for you. My name is Nadir Kanthawala, I head THE GROWTH team at ting and the host of Black & Yellow - a ting podcast. If you were wondering why Black & Yellow, well let’s just say that after 13 years in the industry you know not everything is black & white. The first episode will be coming so in the meantime come check us out at www.ting.in Also, follow our ting founders Manan Vora - https://www.linkedin.com/in/voramanan/ Aadil Mehta - https://www.linkedin.com/in/aadil-mehta-058600104/ Sudharshan Anandkumar - https://www.linkedin.com/in/sudharshan-anandkumar-ba82a26/