Today, we can choose from an infinite array of music...there are so many songs and so many artists from so many genres over so many years that none of us will ever come close to experiencing it all... But that’s okay because most of us have a favourite style of music...we tend to find a sound we like and stick with it over all others...for all kinds of very personal reasons, it becomes our favourite brand of music... For example, if you’re listening to me right now, you’re probably a big fan of rock music...more specifically, you’re listening to this show on this station because at least some of your preferences lie in the realm of new rock, modern rock, alt-rock, indie music, alternative music–whatever you want to call it...there is a specific aesthetic and sensibility when it comes to rock music that seems to, well, move you... But what, exactly, is that aesthetic?...how did these sensibilities and styles develop?...where did they come from?...why do we consider one band “alternative” and another one to be something else entirely?...and why are we so tribal when it comes to our choices in music?... These are complex questions...and the answers can only be found by examining 60 years of rock history....this is the complete history of all-rock, chapter 1... Learn more about your ad choices. Visit megaphone.fm/adchoices