Planet Driven Brands Podcast Shannon Falconer. Shannon is a true pioneer, pushing at the boundaries of what is feasible. Cultured meat is a phenomenon in the making and Shannon is leading the way in developing this for our pets. And it's sustainable credentials are overpowering. Hear what drove Shannon to use her scientific skill to build the Because Animals project. And why she chose pets ahead of humans! Also, for us uninitiated, we get a fools guide to cultured meat and its possibilities Its a divisive subject for many, but her message is pretty simple, as she says: "Cultured meat is meat. It is not a meat alternative; what cultured meat is, it is a type of meat made in an alternative way!" Here, in Planet Driven Brands Podcast Shannon Falconer shares some of her thoughts on animal rights and how we can change our food system to alleviate this. If you'd like to meet Shannon digitally here is her LinkedIn profile About The Podcast The planet driven brands podcast i