Ep 59: How to avoid writing the wrong book

The Authority Show

20-09-2022 • 14 minutos

So, what do I mean when I say 'Don't write the wrong book.'?

In today's episode, we're unpacking this statement into 3 important points, to make sure you are writing the correct book for yourself and your clients.

1: How to write a personal book, the RIGHT way. In this section, we are reminding you of the brutally honest truth, that your readers do not care about YOU. They think about themselves, but also how YOU can solve their problems.

2: How long is too long? And why you shouldn't make yourself such an expert in EVERYTHING.

3: And writing a book for future clients, not just 'now' clients. We talk about why this is so important for continuing your book sales over the next season of your business.

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Want to avoid the 3 biggest mistakes people make when writing their book? Then click here to download your free guide.

Ready to get started on your book? Then come and check out my signature self-study programme, The AUTHORity Blueprint and get your hands on the step-by-step process to planning, writing, publishing and selling an exceptional book. Click here for more information.

Or put some time into my calendar here, for a consultation to see if this our mastermind is for you.

Highlights from the show:

(2:00) - How to write a story about YOU- and how not too.

(5:10) - How complexity and expert language can sometimes overwhelm your readers.

(7:30) - Who are you writing the book for, and who you should be writing it for.

Are you ready to get started on YOUR book? Wish there was one place that walked you through everything you need to know? Well, my friend, you're in luck because what you need is The AUTHORity Blueprint! My proven self-guided program for coaches, consultants and course-creators that teaches you everything you need to know to write, publish and sell a book that turns readers into clients. The AUTHORity Blueprint guides you every step of the way. No guesswork. No overwhelm. No time wasted. Click here to read more about it.

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