White Rabbit Hole Podcast

White Rabbit Integrated Communication

Follow us to discover the wonders behind branding, digital marketing, design and creative content for advocacy communication in the EU bubble.

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From Beauty to Safety: The Journey of a Digital Marketing Expert in AI-driven Startups
06-05-2023
From Beauty to Safety: The Journey of a Digital Marketing Expert in AI-driven Startups
Welcome to the White Rabbit Hole podcast. Follow us to discover the wonders of creative digital communications for EU associations, corporates and NGOs in the Brussels bubble. We're thrilled to have Ines Knezevic joining us today. She kicked off her career in the digital marketing division at L'Oreal, where she gained invaluable expertise in the ever-changing realm of technology and marketing. After a while, she took a daring step and switched to a startup that utilises state-of-the-art AI technology to develop safety equipment for labourers. Her passion for technology and its capacity to enhance the lives of people in a variety of industries has been the driving force in her career.

Episodios

From Beauty to Safety: The Journey of a Digital Marketing Expert in AI-driven Startups
06-05-2023
From Beauty to Safety: The Journey of a Digital Marketing Expert in AI-driven Startups
Welcome to the White Rabbit Hole podcast. Follow us to discover the wonders of creative digital communications for EU associations, corporates and NGOs in the Brussels bubble. We're thrilled to have Ines Knezevic joining us today. She kicked off her career in the digital marketing division at L'Oreal, where she gained invaluable expertise in the ever-changing realm of technology and marketing. After a while, she took a daring step and switched to a startup that utilises state-of-the-art AI technology to develop safety equipment for labourers. Her passion for technology and its capacity to enhance the lives of people in a variety of industries has been the driving force in her career.
How Companies Are Using AI in Digital Marketing
17-04-2023
How Companies Are Using AI in Digital Marketing
Today we are talking about How Companies Are Using AI in Digital Marketing. AI is a technology that has revolutionised many industries, and digital marketing is one of them. In this podcast, we will discuss the benefits of AI in digital marketing, what AI is in digital marketing, and how companies use AI in their marketing strategies.
The step-by-step Guide for a Successful EU policy Content Strategy
30-03-2023
The step-by-step Guide for a Successful EU policy Content Strategy
Today we discuss the importance of a solid communications content strategy for European associations and NGOs. Many people assume that Institutional communication content is dull and uninteresting. However, an organisation's success can rely partly on its content marketing strategy to reinforce its advocacy. What works for one organisation may not work for another, but content plays a crucial role in creating a lasting first impression for stakeholders on the receiving end.
Exploring the Impact of AI on Digital Marketing
15-03-2023
Exploring the Impact of AI on Digital Marketing
Today's topic is centred around the debate about the impact of artificial intelligence (AI) on creativity. The discourse in the media often frames the discussion as a black-and-white issue, with AI versus artists. However, there is much more nuance to this debate than that.
The importance of Branding for associations and NGOs
06-03-2023
The importance of Branding for associations and NGOs
Often, we think of branding as something that only consumer brands need, but in reality, branding is just as crucial for corporate and association/NGO. Effective branding can help create a unique identity, voice, and values that set them apart.Secondly, branding helps build trust and credibility. People want to work with and support brands they trust and believe in, regardless of whether they are consumer or corporate brands
The rise of Podcast
24-02-2023
The rise of Podcast
Today we are talking about an amazing and versatile medium that has been growing in terms of usage and engagement in recent years, podcasts.
The role of the communication expert in the EU Bubble
17-02-2023
The role of the communication expert in the EU Bubble
Today we talk about the role of a communication professional in the EU Bubble is constantly evolving due to several factors such as the increased use of digital communication tools, the changing media landscape, and the growing importance of social media.
Small Agencies Vs Big Agencies
10-02-2023
Small Agencies Vs Big Agencies
In a battle of wits, even the giant can be defeated. Small agencies hold the key to unlocking the full potential of creativity by focusing on the three core forces of talent, brands and ideas. In small agencies, time is counted differently and they know that thinking about a client's problem outside working hours costs nothing. They are paid on a project basis, which leads to more ideas being delivered faster and more efficiently, saving time and money.
White Rabbit Hole Podcast - Video content
05-02-2023
White Rabbit Hole Podcast - Video content
Welcome to the White Rabbit Hole podcast, follow us to explore the latest and greatest ideas in the world of creative marketing. Today, we're talking about why creating video content is three times more effective to support advocacy campaigns for European associations.