How do you unlock the opinions of a generation? And what does it change when you can tap into qualitative research at scale?
The person to ask is Jay Richards, co-founder of Imagen Insights, which helps big brands like Amazon Prime, Sky, Puma, the NFL, Pepsico and many more, to access thousands of Gen Z opinions, within 48 hours.
Not coming from a traditional marketing or research agency background, Jay hasn't felt he has to do things the traditional way. From creating a SaaS business model, instead of an agency bodyshop; to setting totally different working hours for his team; to how they're building a community of Gen Z consultants.
Today, Imagen has a community of more than 25,000 Gen Z, across 111 countries. They’ve grown 3x ever year since they were founded in 2019, and are on track for 10x growth this year.
In this episode we unpack all this, plus:
- The community Jay built before Imagen, and how that led to the NFL asking for his help
- How they tested their methodology with google sheets and docs, with Ebay and Gymshark as customers
- Jay's top sales tips and meeting structures
- Common misconceptions of Gen Z
- And much much more