WOMEN OF BARMER, CREATIVE PRODUCERS OF PROTECTIVE MASKS

Last autumn we were in Barmer in India to visit an NGO of women embroiderers who work in a protected place: their production mainly focused on clothing and tablecloths. We were so fascinated by their welcome that we commissioned a part of our future collection. Well, during the pandemic we managed to get in touch with them and we received amazing photos, which portray our artisan women in the creation of 100% cotton face masks and other protective goods to help the community, like gloves and scarfs. Open but always smiling, with their mastery and courage, they face a moment of total unease with a creative vision that overcomes the daily difficulties with positivity and tenacity. Là Fuori, therefore, immediately took action: as ethical brand we donated economic support to the community and we commissioned thousands of masks to be sent not just to the USA but also to Italy. In this moment, our smiling handmade mask are shipping and we thank our women artisans to bring hope with their creativity