Summary

In this episode, Tom and Preston discuss Chapter 10 from Kellogg on branding in a hyper-connected world. They explore the topics of insights, creative, and distribution in building strong brands through advertising strategy in the online age. They emphasize the importance of understanding consumer perceptions and aligning with their motivations. They also discuss the concept of virality and how content can be shared through different channels. The episode concludes with key takeaways for brand owners to implement in their own strategies.

Chapters

00:00 Introduction and Overview
01:25 Insights: Understanding Consumer Perceptions
05:09 Creative: Building Resonant and Unique Content
20:59 Distribution: Leveraging Different Channels
29:49 Conclusion and Key Takeaways