Summary

In this episode, Preston and Tom discuss the misconceptions surrounding brand building and the importance of baseline revenue. They highlight the need to focus on immediate responses and behaviors that drive revenue, rather than relying on traditional brand marketing methods. The conversation emphasizes the value of revisiting fundamental strategies and thinking like a small business to build a more profitable and resilient brand.

Takeaways

Brand building requires focusing on immediate responses and behaviors that drive revenue.
Baseline revenue is essential for building a resilient and profitable brand.
Revisiting fundamental strategies and thinking like a small business can lead to more effective brand building.

Chapters

00:00 Introduction
03:00 The Earth-Shattering Misconceptions of Brand Building
10:00 The Importance of Baseline Revenue
20:00 The Two Roads of Brand Building
28:00 The Need to Revisit Fundamentals
33:00 Conclusion