In a world of change, what doesn't? When building brands, the relationship we build with our customers exists in the mind. The human brain is essentially exactly the same as it was millions of years ago. Therefore, in a sea of change, some things never do. Today we cover the 7 unchanging laws of creativity. You can apply these laws immediately at your brand, whether it be in organic content, ad content, or any of a million other things you can do to build your brand.