Ep 121 - Cheryl Lockhart: What clients ultimately want to buy is confidence

Chris talks to Cheryl Lockhart, partner at Omni Management Consulting Alliance, a consulting firm that turns plans into actions and strategies into success.

In her five years as an Actionable Consulting Partner, Omni MCA has evolved in their client’s eyes from facilitators and hands-on execution support to a full service strategy activation and behavior change expert. In this episode, Cheryl shares:

• Her strategy for developing confidence and trust in the business development process.
• Her process for building a signature program that clicks in with a powerful marketing narrative, integrates into other service offerings, and ultimately moves the needle on business outcomes.
• Her perspective on Actionable as a business building tool, not just a program building tool.

If you want to build a business case for your programs, especially around profitability and revenue, Cheryl is the person to talk to. You can find her on LinkedIn or in The Hive.

Chris Taylor is the founder and CEO of Actionable.co. Actionable helps training companies build behavior change measurement into their programs so they can prove and amplify their impact. Connect with Chris here.