In today's episode of Boss Lady and Friends, Wendi dives into the recent acquisition of True Hero by Channel Key LLC, exploring the process and key takeaways of selling and exiting a business. With insights from industry expert Mac Lackey from Exit DNA, there are invaluable lessons and recommendations for navigating the exciting journey. From standing firm on non-negotiable to ensuring the well-being of your team and mastering the language around the cause, Wendi dissects what went right during the exit and what she did well. Our biggest takeaways include the importance of early engagement with an advisory board, meticulous preparation for the exit, establishing grounded SOPs, navigating deal fatigue, and standing your ground. Tune in to gain essential knowledge and strategies for your own business endeavors.

Boss Lady and Friends re-post with an exciting new friend! Meet Hunter Terpenny, the founder of Humm Accounting Firm, an accounting firm specializing in getting your business “hummin” through managing all things accounting, including True Hero Sales. Join Wendi and Hunter as they discuss the vital aspects of financial and accounting strategies for entrepreneurs — the transformative impact of comprehensive accounting for both you and your business. Tune in to find out when to get a bookkeeper, fractional CFO, or a permanent CFO, along with invaluable tips on asking the right questions during the hiring process. They continue to explore profitability through knowing how your money is being used and delve into how an accountant can help with that. Listen now to expand your knowledge and increase profitability! Questions, comments, request? Let us know at info@intheblackretail.com

“You do not have imposter syndrome. A syndrome implies you cannot get over it. You have imposter moments” - Dave Newell Wendi shares her common experience that most entrepreneurs have, feeling like an imposter. Imposter syndrome doesn't define you; it's just a fleeting moment. You are already at the table, so sit down, embrace your capabilities and get to work! Wendi has conquered her imposter moments by doing the work! With the launch of In the Black Retail Consulting. They are offering masters level classes in all things retail. If you are interested to learn more visit us at https://intheblackretail.com You deserve a seat at the table—let's make it count!

What does it mean to know your numbers? Are you profitable, are you sure? Wendi dives into the value of knowing your numbers and being able to answer questions about money, margins, and finances. Most entrepreneurs and even some established business owners don’t know their numbers, listen to this week's episode to discover a roadmap through spending, credit, and achieving overall profitability. Interested in knowing more about your numbers? Wendi is starting a course for you, she will teach you about inventory, metrics, margins, and reaching profitability. Sign up now at intheblackretail.com to know your numbers.

Happy New Year from Boss Lady and friends! In this episode, Wendi is here to kick off the year with motivational vibes that will inspire you to stop waiting for the perfect moment and take the leap into your next project, business, or personal goal! We all know that feeling of wanting to do something significant or having a brilliant idea, but often feeling unprepared, unsure, or to scared to get started. Well, Wendi is officially done waiting and is diving headfirst into the next big thing, are you ready to join her?

Boss Lady and Friends returns! Wendi is back from her busy travels. In this episode, she emphasizes the power of storytelling with data, emphasizing that effective communication is key. It's not just about presenting raw data; it's about conveying a narrative that reflects how the data got there, and where you will go from there. Wendi highlights how storytelling makes numbers accessible and actionable to everyone.

Monthly the Boss Lady and Friends podcast asks a question, this month: What does profitability look like for your business? As a business owner and entrepreneur, it is essential to understand how your time, internal and external costs, and systems contribute to your overall profitability. Listen in to understand how to analyze and adjust key parts of business that will help you find a way to increase and sustain profitability. Any questions/comments? Let us know by sending an email to info@trueherosales.com.

Ask yourself a question, does your overall business or brand strategy reflect your why? This month on Boss Lady and Friends Wendi is diving into the choices and questions you need to ask yourself or your agency to begin selling on Amazon or a direct-to-consumer site. Listen to the episode to gain more knowledge on selling on Amazon, choosing between selling on 1P, 3P, or hybrid, as well as how to align your goals with your strategy.

This month's Boss Lady And Friends covers the power of Collaborative Focus. The True Hero team is built with the importance of collaboration in mind. When starting the business Wendi and Andy saw a huge disconnect between the sales, marketing, and content teams in the outdoor retail industry and wanted to be the solution to that. Listen to the episode to find out how the True Hero team utilizes collaborative focus to be the best for our brands. Also go to trueherosales.com to check out the fly wheel and more information on True Hero!

This month Wendi discusses her experiences with her amazing Mastermind group, Exit DNA, and mentor Mac Lackey. She discusses the key takeaways and advice she has learned through not only her mastermind group but her friends, family, and colleagues.

In the first episode of Boss Lady and Friends Wendi talks about what it means to be entrepreneur and how she is finding of ways to not go at it alone.