Almost daily, I hear entrepreneurs say things like, Facebook groups are a waste of time. The groups are saturated and the algorithm isn't friendly. Facebook is just dead.

But here's the thing, Facebook IS working! It's not Facebook groups that are the problem, but the approach many of us take when participating in them. The key to making Facebook groups work for you lies in shifting from a transactional mindset to a relationship-focused one.

This episode dives into using the relationship focus approach to create real, meaningful connections online. You'll gain insights and actionable steps to help you overcome the challenges of Facebook groups, and start building genuine connections that will pay off in big ways for your business!

“Back to Community” Facebook Group: http://www.fb.com/groups/backtocommunity

“Meta Myths” by Ben Thompson of Stratechery: https://stratechery.com/2022/meta-myths/

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