The under-25s are fuelling disruption in financial services and flipping the switch on how things get done. An emerging battleground for growth, Zoomers will soon make up 40% of the population and could become the wealthiest generation yet.
But how can the financial services industry, more familiar with dealing with Gen-Z’s parents and grandparents, connect with this digitally native, social-media-obsessed generation?
Are financial services ready for Gen-Z?
Chartered financial planner and award-winning content creator Martin Bamford joins comedian Olga Koch to talk tactics and ways to engage the next generation of investors and planners.
How are you connecting with Gen-Z? Tell us at upfront@iress.com.
Get bonus content from this episode, including more from Martin plus our guide to doing social media on the upfront blog at iress.com/upfront.
See omnystudio.com/listener for privacy information.
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