Driving Growth and Engagement: James Sansalone's Playbook for Sports Management

In this episode of High Performing Leaders in Sport, we sit down with James Sansalone, the General Manager of Operations at East Perth Football Club. With a career spanning marketing, operations, and strategic planning, James offers a wealth of knowledge and expertise in sports management. Join us as we explore James's journey from marketing roles to his current leadership position, his guiding principles in managing operations and marketing within a football club, and his strategies for enhancing community engagement and commercial viability. From successful sponsorship activations to data-driven decision-making, James shares valuable insights into the dynamic world of sports management. Tune in to gain inspiration and practical advice from one of the industry's top leaders.