Enrico Incarnati is a media strategist helping fitness professionals up their video content game. But he wasn't always interested in creating digital content. He first went to college in hopes of being a pediatrician. I'll let Enrico tell the story of how he changed his mind. He spent a few years working as a videographer for well-known online fitness and nutrition coach Jordan Syatt, and through that experience has built a life working for himself and helping others reach larger audiences through creating videos. Enrico shares advice on keeping your content simple, going where the attention is, and what he's learned through the ups and downs of his own career journey. Rico's Instagram: https://www.instagram.com/rico.incarnati/ Rico's Private Facebook Group for Video Content Creators: https://www.facebook.com/groups/401316581284121

Trying something new for this episode - a podcast swap with my friend and fellow content marketer Christoph Trappe. Christoph is director of content strategy at Voxpopme, he’s also host of the Business Storytelling Show and author of several books including Content Performance Culture and Going Live.  What is a podcast swap? Well, basically I’m taking one of his episodes, putting it on my channels, and he’s taking one of mine and doing the same thing. On this episode Christoph talks to social media manager Angela Myers to discuss short-form video storytelling - what is it, how can brands implement it, what makes a good story in this format and more. Angela helps small to medium sized businesses use digital storytelling to put their marketing on autopilot, according to her website angelamyerscreative.com. Check out Christoph's work at https://www.christophtrappe.com/.

Tools I use pretty much every day that help me churn out decent content on social media 😎. Plus the new social media spotlight! Kapwing https://www.kapwing.com/?ref=jeffkoslofsky Canva https://www.canva.com/ ColorZilla for Chrome https://www.colorzilla.com/chrome/ Emoji Keyboard for Chrome https://chrome.google.com/webstore/detail/emoji-keyboard-emojis-for/fbcgkphadgmbalmlklhbdagcicajenei?hl=en-US Anthony Diaz Instagram https://www.instagram.com/_anthony_diaz/

Please welcome Brian Piper to the show! He is the director of content strategy and assessment at the University of Rochester. He also books a lot of speaking engagements as well as consulting around data analytics, content strategy, SEO, Web3 and NFTs. Additionally, he's in the process of writing a book, taking the lead on the second edition of Epic Content Marketing by Joe Pulizzi. I wanted to have Brian on to talk about how Web3 will affect video content. And not just the content, but the creators behind that content. How will Web3 affect how we promote ourselves, how we distribute our content, how we build community? Brian has been doing a lot of his own research in the Web3, NFT, crypto, blockchain world and has a lot to say on the matter. Brian's website: https://www.brianwpiper.com/ Follow Brian on Twitter: https://twitter.com/brianwpiper

Dropping in for a quick episode around Twitter Spaces and what you should consider before jumping into the tool. Listen and see if it’s right for you!

Anthony Burokas, 20+ year broadcaster and founder of Stream4.us joins the podcast once again to talk event production. He first joined in February 2021 to talk about producing fully virtual/remote events in the midst of COVID. Fast forward to May 2022, a lot has changed in the space and Anthony's work is taking a full swing back to in-person events. We chat about what he's been up to over the last year, whether hybrid events are here to stay, and if production companies built around live streaming are sustainable. Learn more about Anthony's work at https://stream4.us/.

Think of audio as more than just podcasting. There are many ways to add audio to your content marketing strategy. And it likely involves repurposing some work you may already be doing.

Banzainator joins the podcast as the very first gamer ever on the show! We talk how she got started on Twitch, how she got a full time job for a board game company that discovered her on Twitch, keys to a good board game stream, and some her favorite pieces of streaming tech. Find her at https://www.twitch.tv/banzainator.

This episode features a conversation with Brian Landau, CEO and co-founder of Vennly, an audio software that provides enterprises with a seamless and secure way to share audio content to existing channels of business communication. Brian has been in the audio industry nearly his entire career, which spans more than 15 years. In our conversation, we talk about: How Vennly started and how it's grownHow audio strategy is expanding beyond just podcastsExamples of enterprise teams that leverage audio well for their internal audiencesHow creating B2B podcasts differs from creating consumer podcasts Check out Vennly at https://vennly.co/.

**This episode was recorded live on my LinkedIn and YouTube channels on March 28, 2022.** In a recent episode with Ken the Content Coach, we talked briefly about some of the small things content creators can do to still be creative, even though they don't feel like doing the bigger creative work in the moment. Bigger creative work meaning maybe...being on camera that day, editing a long video, writing a lengthy blog post, etc. That got me thinking to ask some former colleagues and new connections I've made through this podcast what sorts of things they do when they're not feeling creative, but just want to move the needle for their creative passion or their business. In this episode, I go over a few of those ideas that came in to hopefully inspire those who are struggling on the big projects. Tips include ideas for copy writers, video creators and content marketers.

Dr. Efrain Lopez, better known around the web as Dr. ELO, helps people and businesses get more comfortable with live streaming. He posts tech reviews, hacks and tutorials on his YouTube channel. In addition, he hosts weekly live streams on social media for Be.Live and his personal channels. In this conversation we chat about: Dr. ELO's live streaming business and how he got startedHow he managed to get a regular live stream series with Be.Live (hint it took posting 150+ videos before he got a call)How he organizes his live streamsThe "F&#$ the Tech" mentalityThe importance of email lists Let me know what you think! Links mentioned during the show: Dr. ELO's website: https://askdrelo.com/ Dr. ELO's YouTube channel: https://www.youtube.com/c/DrELO Dr. ELO's gear: https://drive.google.com/file/d/1s0I1vROi8sil7mfpsCEo5kz2u-3KUft7/view

He started out creating beard content - product reviews, beard science, tutorials, and more. He grew the Bluegrass Bearded YouTube channel to more than 2,000 subscribers and was able to monetize the content through product reviews and sponsorships. Then he began to notice his audience was interested in his creative video expertise. He began receiving questions on his editing techniques and equipment. That gave him the idea to start Ken the Content Coach. Ken is still very much a part of the beard community, but now spends most of his time helping other content creators build and monetize their own YouTube channels.  In this interview we discuss: Not waiting until the absolute perfect moment to post your first videoListening to your community when it comes to creating contentThe importance of understanding and creating short-form contentWhat to do when you just don't feel like being creativeAnd more! Links mentioned during this episode: Ken's website: https://www.kenthecontentcoach.com/Ken's blog on what to do when you don't feel like creating content: https://www.kenthecontentcoach.com/you-are-a-content-creator/Ken the Content Coach YouTube channel: https://www.youtube.com/c/KentheContentCoachBluegrass Bearded YouTube channel: https://www.youtube.com/c/BluegrassBearded

Brands are increasingly coming on board with podcasting, and more specifically, what the industry calls branded podcasting. Branded podcasts are not strictly promotional. They tell great stories.  Liz Horowitz, founder of Sonic Strategy Consulting, recently published an article on LinkedIn titled Winning Without Ads: 10 Reasons Brands Are Embracing Branded Audio. When I first came upon the article, I was not familiar with the term "branded audio." And after reading, I immediately thought I needed to get Liz on the show to elaborate on the subject. We had a great conversation about what exactly branded audio is, why so many brands are starting podcasts, and if they aren't, why they should be. She also gives a few examples of great branded podcasts out there including shows from Trader Joes, Ford Motors and State Farm. Liz's LinkedIn article: https://www.linkedin.com/pulse/winning-without-ads-10-reasons-brands-embracing-branded-liz-horowitz/

Brandon Costa is director of digital with Sports Video Group (SVG), which was formed in 2006 to support the professional community that relies on video, audio, and broadband technologies to produce and distribute sports content, according to their website. SVG reports on the latest innovations in the sports broadcasting world, and works to bring together the best minds in the business to help others succeed. And with the ongoing pandemic, many innovations were accelerated. There were also many surprise, unexpected changes to the way broadcasting happens, some of which are here to stay. Brandon and I chat all about how the pandemic has affected the way sports content is produced, some of the coolest innovations of 2021, and of course, if you're a sports content producer, how you can get involved and learn more about SVG.

Pleased to welcome back Amazon Livestreamer and tech guru Monte Weaver about finding authentic influencers during this year's holiday season. Black Friday and Cyber Monday are approaching, and millions of shoppers will be finding their way to Amazon this holiday season to watch influencers talk about various products. Monte talks about what to watch out for to spot streamers that may not be the most authentic when it comes to selling products. He also hits on a few recent updates Amazon made to the streaming platform adding restrictions to make it more of a QVC-like experience. We also briefly chat about tips for creators out there who may be looking to increase sales and build an audience during the biggest shopping time of the year.

Max Branstetter, host of the Wild Business Growth podcast and founder of MaxPodcasting, joins me to talk...well...podcasting. Max has produced more than 150 episodes of Wild Business Growth, and now helps other aspiring podcasters produce and promote their shows. We talked about: Why business owners should create podcastsHow podcasting helps entrepreneursTips to make your podcast stand outBeing consistent with your release dateWhat tech to use...hint: Zoom can do great thingsHow blogs/website helps in having your podcast show up in searchHow awesome the networking part of podcasting is Max's website: https://maxpodcasting.com/ My website: https://jeffkoslofsky.com/

Anthony Burokas, 20+ year broadcaster and CEO of Stream4us joins me to talk about the differences between cloud-based and hardware-based video production. This is definitely something to consider especially if you're a remote event producer or starting a live streaming business. CLOUD-BASED TOOLS: https://restream.io/ https://streamyard.com/   HARDWARE-BASED TOOLS: https://switcherstudio.com https://www.telestream.net/wirecast/ https://www.vmix.com/

GrillGirl Robyn Lindars first grill experience included almost losing her eyebrows. Fast forward to today, and she's been on the Today Show, Chopped Grillmasters, amassed an Instagram following of more than 30,000, has her own magazine, and more. She attributes a lot of that to being consistent and doing the basic stuff right when it comes to building a blog and social media audience. We talked about how the GrillGirl business began, what all goes into sustaining her delicious looking Instagram channel, what all goes into a video shoot with food, how important social media has been for her business growth, and of course I had to throw some fun ones in there. Robyn gives us her favorite recipe on her site, her favorite cocktail she makes, and tips for using smoke in your cocktails. This was a fun one!

Terry Schilling, freelance copywriter and host of The Copy Corner podcast talks about how he uses video and streaming to promote his business. Check out his work at https://www.terryschillingwrites.com/.

Charlene Walters, MBA, PhD is a business and branding mentor, corporate trainer, TV host, author, and contributes to publications like Entrepreneur Magazine. Charlene joined me to talk about what it means to be a business and branding mentor, and how live streaming has helped her grow her business. Links mentioned in the show: https://ownyourother.com/ https://twitter.com/CWaltersPhD https://ownyourother.com/my-book