Ruben Dua joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss how to lean into your personality to attract ideal customers.

Ruben is a podcast host, video enthusiast, and the Founder and CEO of Dubb.com.

Highlights include: how to practice creativity as an SDR (3:48), advice for new SDRs to overcome the fear of veering off script (7:02), how to add your personality to a call script (7:32), why repetition is key to perfecting your cold call skills (8:40), what salespeople can learn from Ben and Jerry’s ice cream (12:29), the most underrated skill salespeople need to develop (15:20), how to make yourself relevant to prospects (18:50), how to uncover your unique strengths and weaknesses (27:41), tips to overcome resistance to cold calling (28:10), how a sales background can set you up for success in the rest of your career (29:31), and why all salespeople should become content creators (35:50).