Jason Bay joins Sarah Hicks on this episode of the Predictable Revenue podcast to discuss cold calling and how to coach cold calling.

Jason is the Chief Prospecting Officer at Blissful Prospecting, and he’s on a mission to help reps and sales teams turn strangers into paying customers.

Highlights include: Jason’s framework for cold calling (3:01), a step-by-step walkthrough of a successful cold call (5:25), the importance of tonality and establishing yourself as a peer (6:30), permission phrases that keep prospects on the line (10:00), how to research prospects that don’t have an active online presence using the hierarchy of relevance (13:01), how segmentation can simplify your research process (14:26), the power of customer's voice in sales pitches (17:12), a three-step system for objection handling (37:40), and how to coach on cold calling (42:10).

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