Andrew Sykes joins Collin Stewart on this episode of the Predictable Revenue podcast to discuss the importance of practice in sales.

Andrew Sykes is the CEO and Founder of Habits at Work, a sales training company  designed to help teams practice and embody the mindsets, skills, and habits that build customer trust.

Highlights include: developing embodied skills and the importance of practice in sales (1:59), the critical embodied skills that we need to be practicing (8:38), how and where to start practicing (11:08), building a culture of feedback as a sales leader (16:57), and how to improve specific embodied skills through practice (42:32).

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