This week we speak with Lisa Petty, the Director of Marketing for Lift Events and Experiences. Discover how Lift lives by its fun and personal values, embedding these qualities into each of their unique cannabis events.

Cannabis retail is far from a "one-size-fits-all" approach - Lisa drives this point home as she emphasizes the importance of identifying what makes your store stand out from the rest. Dive into the concept of creating a unique space for your customers and how to establish meaningful relationships with them.

Ever wonder how to really make your brand identity resonate with customers? Lisa does a deep dive, explaining why treating customers like stakeholders is a high-yield strategy. She discusses methods of incorporating their feedback into elements like your logo, store menu, and even new product introductions.

We also explore the concept of a "Meet Cute" marketing strategy - that one unique customer experience that's sure to leave a lasting impression. Listen as Lisa shares insights from brands that have crafted memorable meet cutes and how your dispensary can create one too.

Marketing is a crucial backbone in any business. Lisa shares some epic strategies that have proven to be effective, putting emphasis on the valuable role of micro-influencers and how to tap into this reservoir potential.

Our guest today is an established professional in the Media & Marketing sector, specifically in Fashion, Beauty, and Lifestyle, Lisa Petty. Lisa is the Marketing Director for Lift Events & Experiences, managed by MCI, the global leader in engaging and activating audiences.

With a robust career spanning over 15+ years, Lisa has gained an impressive skill set, including Branding, Global Positioning, Strategic Events & Activations, Content Marketing, Logo & Graphic Ideation, and Social Media. Her other areas of expertise encompass Public Relations, Influencer Marketing, and Media Partnerships. As a team leader, she has excelled in Management & Mentoring roles, instilling her knowledge and insights into the up-and-coming generation of marketing professionals. Today, she joins us to share her thoughts on how dispensaries can leverage events for community awareness.

Find out more about Lift Events and Experiences  at:

• https://liftexpo.ca/
• https://www.linkedin.com/in/lisagoodmanpetty/
• https://www.linkedin.com/company/lifteventsandexperiences/
• https://www.instagram.com/liftandco/
• https://twitter.com/lift_events
• https://www.facebook.com/liftandcoexpo