Welcome to a new episode of the Kaya Cast Podcast, where we explore the dynamic world of the cannabis industry. In today’s episode, we have the pleasure of speaking with Amanda Reiman, Chief Knowledge Officer of New Frontier Data, a leader in consumer cannabis data since 2015. Join us as we dive deep into the evolving consumer trends shaping both emerging and mature cannabis markets and discuss strategies for competing with the enduring gray market in states like New York and California.
Amanda provides us with an insightful look into the shift toward non-smoked methods of cannabis consumption and the developing sophistication among consumers, moving beyond just choosing between Indica and Sativa to understanding terpene profiles, potency levels, and the unique effects of minor cannabinoids like CBN. We also discuss the impact of new technologies such as nanoemulsification on the edibles market, potentially revolutionizing consumer experiences by offering faster onset times and a more manageable high.
Further into our conversation, Amanda shares strategies for cannabis retailers to attract and increase their customer base and basket size using targeted data-driven approaches. Learn about the importance of understanding your customer demographics and preferences, and how to leverage this information to tailor offerings that meet specific consumer needs.
We also explore the broader implications of regulatory changes on the cannabis beverage market and the future potential of consumption lounges as community-focused, safe spaces for consumption. Lastly, Amanda gives us a sneak peek into her educational project, My Personal Plants, and sheds light on the importance of fostering an informed and healthy relationship with cannabis.
Whether you’re a cannabis business owner, industry professional, or just a curious listener, this episode offers valuable perspectives on the future of cannabis consumption and how businesses can adapt and thrive in this ever-changing landscape.
Available on Spotify, Apple Podcasts, and wherever you get your podcasts.
Learn more about New Frontier Data here:
https://newfrontierdata.com/
https://www.instagram.com/newfrontierdata/
https://www.linkedin.com/company/newfrontierdata/
Find out more about Amanda here:
https://www.linkedin.com/in/amanda-reiman-phd-msw/
https://www.mypersonalplants.com/
Highlights:
00:00 Introduction and Welcome
00:05 Consumer Behavior in Emerging vs. Mature Markets
00:38 Shift Towards Non-Smoked Methods of Consumption
01:58 Sophistication and Changing Demographics in Cannabis Consumption
03:35 Challenges for Legal Retailers in Emerging Markets
07:38 The Role of Nanoemulsification in Edibles
12:22 Leveraging Data to Attract More Customers
20:12 Educating on Cannabis for Sleep
20:50 Barriers to Medical Cannabis Adoption
22:33 Cannabis Beverage Industry Insights
23:58 The Future of Consumption Lounges
25:33 Historical Context of Social Consumption
27:38 Health Risks and Safety in Consumption Lounges
30:25 Leveraging Data for Retail Success
36:55 My Personal Plants: A Balanced Approach to Cannabis
42:18 Conclusion and Contact Information
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