In addition to writing the new “branding bible” and Amazon bestseller, "Brand Intervention, 33 Steps to Transform the Brand You Have into the Brand Need", David is featured in the new Netflix bestseller written by its CEO, alongside Steve Jobs and Richard Branson on Innovation. David is also a highly sought-after guest on podcasts and live streams on the topic of branding, and his popular One Minute Wednesday series found on YouTube. In Today's Episode, Oren and David talk about how Branding, as it’s practiced today, is based on a lie killing daily deals, negotiations, and partnerships at an alarming rate. Make sure you don't miss this one!