Successful global marketing strategies depend on a company’s understanding of how culture affects consumer reactions in each of its international markets. In turn, they must also understand how their strategies affect those cultures. In this episode, how companies got, "lost in translation".

Guest
Deborah Williams-Walshe. Deborah is the National Markets Director for Strategic Initiatives at BDO. She has over twenty years of experience in driving organizational growth through strategic development, tactical implementation, and successful execution of revenue-focused marketing strategies in Canada, Europe, and the UK.

About the show
This show is about doing business globally. We provide expert insights for Canadian companies looking to enter new markets and stay competitive. Whether your business has international presence, is considering the beginning of an international expansion or, if you’re in the middle of revising your expansion plan, then this show is for you.

Over 100 years of BDO in Canada

What began with a small office in Winnipeg over 100 years ago has grown to more than 100 locations across Canada and thousands more around the world.

BDO Canada has come a long way since founder Colonel James M. Dunwoody left Belfast for Canada, starting a firm of chartered accountants. National and international alliances were formed through a series of partnerships, helping position BDO for success in Canada. Today, we offer 4,000 professionals in offices from Vancouver to St. John’s, serving clients across many industries.

In 2021, we celebrated the significant milestone of our centennial. Throughout the year, we highlighted our history, challenges we’ve overcome, our growth, the ways we give back to our communities, our people, our leaders, and our clients that have made BDO what it is today.

Locations and strategies may have changed, but our focus has not. We remain committed to understanding our clients’ needs, fostering strong relationships through hands-on partner involvement, and delivering exceptional service. And as our clients grow, our capabilities expand with them, always in pursuit of providing the highest levels of strategic insight and technical skill.

About Everything Podcasts
Everything Podcasts, now part of Pattison Media, is a world-class podcast production company. We help brands evolve and expand their media strategy into the audio space with a custom podcast series.

Our team creates docutainment featuring compelling audio design and engaging storytelling that ensures your content connects with its audience in a meaningful and memorable way.