Hey everyone, welcome back to Grand Theft Advertising! Today we're diving into the world of advertising and how it's changing faster than ever. Picture this: you're a big brand, and you want to attract millions of people.But how do you cut the clutter and get noticed? Well, it might surprise you. It’s no longer just about fancy ads but partnering with those who already have attention: influencers. The Trend We're seeing a huge trend where brands are teaming up with YouTubers, TikTokers, and other content creators to reach their audience. These creators have built loyal followings, and their fans trust them. So, when they recommend a product or service, people listen. Real-World Examples We're talking about brands like Ridge Wallet, who partnered with the tech influencer Marcus Brownlee, and Joyride, who teamed up with Ryan Trahan. These partnerships aren't just about a quick ad campaign. They're about building long-term relationships and giving these creators a stake in the company's success. The Benefits So, what's the big deal? Why are brands so eager to work with influencers? Well, it's simple: it works! Influencers can help brands reach a wider audience, build trust, and drive sales. It's like having a built-in marketing team that already has a loyal fanbase. The Nuances Of course, there are some things to consider. You need to make sure that the influencer aligns with your brand values and that their audience is a good fit for your product. You also need to be mindful of the potential risks, like what happens if the influencer does something that damages their reputation? The Future of Marketing But the bottom line is this: the future of marketing is about building relationships with people, not just selling products. And influencers are playing a key role in that shift. What do you think about this trend? Are you seeing it in your own industry? Let us know in the comments below! And don't forget to subscribe for more insights into the world of advertising and marketing.

Are you tired of spending hours on ad design? Discover how to create effective ads in minutes using Canva, even if you're a complete beginner! In this episode of Grand Theft Advertising, we’re going to get straight into the nitty-gritties of a very practical approach to testing products and knowing what your market responds to. What you'll learn from this episode: The Power of Ugly Ads: Learn why creating "ugly" ads can be a powerful strategy for getting quick data and understanding what works (and what doesn't). Canva's Secret Weapon: We'll show you how to use Canva's templates and design tools to create ads in minutes. Testing Products Before Launch: Discover how to use ads to gauge interest in products you haven't even launched yet! Building a Customer Profile: Learn how to use ad data to identify your ideal customer and tailor your marketing efforts. Ready to start creating ads that get results? Listen to this episode and get ready to level up your marketing game! Don't forget to subscribe to our channel for more actionable marketing tips and strategies!

Tired of starting your own social media? How about a shortcut? 🤯 Welcome to another episode on Grand Theft Advertising, we are going deep into the world of buying social media accounts! Is it a smart move, or a recipe for disaster? Today, we're exploring the buy vs. build dilemma.  The Buy vs. Build Dilemma: Building a loyal following takes time, effort, and a whole lot of luck. But what if you could skip the grind and purchase a ready-made audience? We'll weigh the pros and cons of buying a social media page, discuss the potential benefits and risks, and share real-life examples of both successful and failed social media acquisitions. Finding the Right Social Media Asset: So, you're thinking about buying? But how do you find the right social media asset? We'll give you the inside scoop on identifying valuable accounts, the key metrics to consider, and how to negotiate the best price. Leveraging Your Purchased Audience: You've got the audience, now what? We'll share strategies for seamlessly transitioning an acquired audience to your brand, discuss content creation and engagement tactics, and explain how to maintain audience growth and loyalty. Case Studies and Success Stories: We'll showcase examples of businesses who successfully used purchased social media accounts, highlighting the ROI and impact on their overall marketing strategy. Ethical Considerations: But before you jump in, there are ethical considerations. We'll address concerns about buying followers and fake engagement, discuss the importance of authenticity and transparency, and offer advice on building genuine relationships with your audience. Share your thoughts on buying vs. building social media in the comment section and don't forget to like, share, and subscribe for more insights and tips!

Welcome to another thrilling episode of Grand Theft Advertising! 🎉 Get ready for a ride as we tackle engaging creators and innovative advertising techniques.  Intro  Join us as we explore the exciting array of creators who have recently caught our eye. These talents are not just engaging but also offer fresh perspectives on content creation. I'm going to challenge you with a few questions and see how you respond. Let's roll the clip! Humorous Banter  Imagine this: A paperboy delivering clips to my desk like in the old days. Instead, it's all digital now, but the excitement remains the same. Oh, and no more shisha for me—I’ve quit! Nostalgic Moment  Remember that time we introduced Georgia to sheesha? She thought we were up to something illegal! Those were the days. But now, it's all about organic posting and staying authentic. Social Media Hustle  Speaking of authenticity, managing socials has been chaotic but rewarding. Transitioning from Metricool to native uploads has been a journey. It’s all about ensuring everything runs smoothly, even with help from afar. Organic Posting Insights  We’ll dive into the nuances of organic posting and how to ensure your content appears native no matter where you are. This is key for maximizing engagement and authenticity. Creative Insights  I've sent you a bunch of clips, starting with one that features an intriguing pan shot. Think about what you can take away from this creativity. Video Review  Let’s dissect this clip. Notice the seamless transition when the product appears. It’s these little details that make ads stand out. The sizzling sound was added in post-production, enhancing the visual experience. Engaging the Audience  Remember, advertising is not just about visuals—audio plays a crucial role too. This clip perfectly illustrates how sounds can create a more immersive experience. Upcoming Creators  Next up! We have another creative ad. This one starts with a unique visual hook—an upside-down shot that immediately grabs attention. The spinning camera effect paired with the voiceover is brilliant. Hook Analysis  Does drinking give you the spins? This ad creatively uses the concept of spinning to connect with the audience. The captions and the friendly voiceover add to its appeal. American Accent Fun  Why is it that my American accent always sounds like a Californian girl? It’s all in good fun as we explore different styles and tones in advertising. Product Focus  Swap your booze for a better buzz with Mood! This product offers a fresh alternative, and the ad does a great job of highlighting its benefits. However, there’s always room for improvement. Stay tuned for more insights, creative reviews, and advertising tips in this episode of Grand Theft Advertising. Don't forget to like, share, and subscribe for more exciting content! 🚀

1. A Fire Hydrant of Knowledge: Discover how a simple text message led to an overwhelming flood of YouTube expertise, offering insights into the vast potential of the platform. 2. From Neuroscience to YouTube Stardom: Learn about Stu's unconventional path from studying neuroscience to becoming a YouTube sensation, inspired by the viral success of his friend. 3. Riding Trends to Six-Figure Success: Find out how Stu capitalized on a niche trend to create a successful music channel, eventually selling it for six figures, and his realization about the importance of monetization. 4. The Pitfalls of Trend Surfing: Understand the risks of relying on viral trends and why Stu now focuses on evergreen niches that provide lasting value and consistent engagement. 5. The New Path - MMA Focus: See how Stu is channeling his passion for MMA into a new YouTube venture, creating engaging content about fighters' lives and styles in a high CPM niche. 6. Zero Sum Game in Content Creation: Gain insights into the competitive nature of YouTube and the importance of creating unique, high-quality content that stands out in a crowded market. 7. The Power of Reinvestment: Learn about Stu's strategy of reinvesting all YouTube earnings into building more channels, aiming to create a multi-channel network that maximizes ad revenue and affiliate marketing. 8. The Strategy Behind High CPM Niches: Discover the financial potential of high CPM niches like luxury and how Stu plans to leverage these niches for maximum profitability. 9. No Brand Deals, Only Strategy: Understand why Stu has avoided brand deals despite his massive viewership, focusing instead on direct monetization and content strategy. 10. Long-Term Vision: Explore Stu's long-term vision of using YouTube as a revenue stream to support larger, wealth-building projects, emphasizing the platform's potential for sustained financial success. These highlights provide compelling reasons to listen to the full episode, showcasing Stu's unique journey, strategic insights, and practical advice for aspiring YouTube creators.

We go a bit different and talk on the books which keeps the path lit when we are feeling a little lost.

In this episode, we talk about TikTok Affiliate marketing and this ONE product that is killing it.

Let's talk ads we are testing right now and work together to make them even better! If you don't click on the ad I promise you you'll click on it next time!

We talk about how TikTok will take over Amazon in a big way!

Episode 2 is out now! Who thought getting sent 2 cents into your paypal account would catch your attention? Rafay kicks it off by finding 3 advertisements that caught his eye and we break down why they could be working. Join us for the second episode of Grand Theft Advertising, where innovation meets spontaneity in real-time ideation! Connect with Rafay on linkedin: https://www.linkedin.com/in/rafay-mh/

Join us for the debut episode of Grand Theft Advertising, where innovation meets spontaneity in real-time ideation. Originally starting as a casual chat about creating purposeful content, we stumbled upon the idea of turning our discussions into a full-fledged podcast. Join hosts Rafay and Perye as they share the genesis of this show, explore the mechanics of impactful marketing, and dissect both the victories and challenges they face weekly. This episode not only sets the stage for what you can expect from our podcast but also serves as an invitation to grow and learn with us as we navigate the ever-evolving landscape of digital marketing. Tune in to witness the birth of a podcast that's as spontaneous as it is insightful.