We're on a bit of a marketing kick lately on Business Digest Weekly. It can be one of the most elusive topics for small business owners who struggle to find a balance between marketing and running the business. Then, what is good marketing? Targeting the right audiences? Using media? How much should I budget? And the list goes on.

Dawn Dawson, local marketing executive and Chief Marketing Officer for Mortgage Solutions Financial, (founded by Roy Clennan), talks about several key ares of marketing that small business owners and operators will want to better understand. In this interview, Dawn discusses the "dos and don'ts" of brand changes, how to vet, screen and hire a marketing team (internal or out-sourced), what your marketing spend should look like per $1M in revenues, and how to buy media and learn from local media reps how to optimize performance when media is purchased.  Enjoy this content-rich discussion that can help your business forward regardless of budget with insights from this highly experienced CMO! See Mortgage Solutions Financial here! Listen to this podcast on Spotify: Business Digest Radio, iHeart: Business Digest Radio