Our guest is Peter Vasilyev, Business Development Director Europe at Ailet, an Image Recognition Solution. He joins the show to speak about how this technology can empower FMCG sales forces, as well as Retailers and Distributors to really get a deep understanding of brand and category performance through quality data at scale. Tune into this conversation to learn about: How Image Recognition Technology can obtain store data with 95% accuracyDifferent KPIs that the technology supplies to FMCG companiesTypes of data that come from analyzing shelfs at scaleHow to implement the solution within a companyWhat sets Ailet apart from other solutions in the market More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Julie Laurens' career is one of a kind. Having studied law in her native France, she took a turn early on, ending up doing Marketing in the UK, from where she switched to eBay. At the tech giant, she lived in 3 countries (UK, Switzerland, US). This experience in a Digital company opened the door for her to digital roles... in FMCG! First at Pernod Ricard and now at Pierre Fabre. She joins Christina and Daniel to speak about her journey, lessons learnt and why every future CEO will need digital experience. Enjoy this conversation, in which you'll hear about: Taking control of your personal and professional life regardless of your academic choiceActing as an entrepreneur in a big corporateWhy eCommerce should a key building block for anyone that wants to lead a Consumer Goods organizationHow she leads and inspires teams and acts as a catalyst for change being genuine  More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Claire Wyatt is the VP of Business Strategy & Marketing Science at Albertsons Media Collective, the Retail Media Network of one of the US' top grocers: Albertsons. She joins Daniel live from Path to Purchase's Retail Media Summit Canada. Watch on YouTube: https://youtu.be/KmInwjw_8EM  Listen to Claire Wyatt on The CPG Guys in 2022: https://www.podpage.com/cpgguys/claire-wyatt/  In this conversation you'll hear about: ABS Media Collective's Leadership and Retail Media journeyA cookieless world: activating safe 1st party data and how to measureApproaching Retail Media as a Full-Funnel value propostion: partnering with PinterestUses of Artificial Intelligence Developing of in-store capabilities and how Europe is ahead of the USHow measurement will be a competitive advantage and data as backbone for Retail Media growth More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Chris Perry, one of the pioneers of FMCG eCommerce, is finally on The FMCG Guys! Currently co-heading firstmovr, he's on a mission to educate & empower people and organizations embrace the fast pace of change in today's Retail and Consumer World. Jump on the show & you'll learn about: A career that went from FMCG to Agency and back!Starting firstmovr and what this movement is all aboutChallenges for Brands in today's eCommerceHow to drive incrementality by taking a full-funnel approachInfluencing in-store from an omni perspectiveMeasurement: how can brands quantify the impact on their businessHow should brands think about growth from a total category management perspective More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Richard Rodgers heads up Marketing for Keurig's Capsules and Machines in Canada. The famous Keurig Coffee brands is part of the Keurig Dr. Pepper company. Watch on YouTube: https://youtu.be/DmlnMkKwtYI  He joined Daniel live at the Retail Media Summit in Toronto to speak about: Keurig Dr. Pepper’s portfolio of brands and category His own journey from managing the physical to the Digital shelf Media’s power across the funnel and tying online with in-store Advice to other FMCG brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Founded in 1894, Bata is a company with an amazing legacy which is now looking into the future. Roger Graell, their Chief Digital Officer, joins the show to speak about how he’s creating a channeless consumer-centric experience and being a catalyst for change for a company of 5,000 stores and 4 sales channels. Tune in to learn about: The objectives he sets when approaching a Digital BusinessHis 3 key business pillars: dot com, developing marketplaces and in-store digitalizationCareer background at the likes of lastminute.com and MangoBuilding Omni capabilities like using stores as operational hubsThe importance of consistencyHis contact with new technologies More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Walmart is celebrating 30 years in Canada this spring. Leanne Gibson, who heads up their Retail Media Division, Walmart Connect, in Canada, joins Daniel at P2PI's Retail Media Summit in Toronto. Watch on YouTube: https://youtu.be/ywXadPFadlg  In this conversation, you'll hear about: Walmart Canada´s focus in Retail Media: growing the search business, measurement and in-storeHow the Canadian digital advertising Market compares to the USAI and Tech investments: being an adaptive retailerDeveloping a strategic relationship with FMCGs based on outcomes

2024 Update: Vijay Talwar is now the Chief Commercial and Digital Officer at Travel Retail Leader Avolta. The FMCG Guys, Daniel and Efrain, are joined in this episode by Vijay Talwar, a proven business leader at Foot Locker, Nike, and Blue Nile, who was named the CEO of eCommerce player Wish shortly after recording this episode. Vijay shared several learnings from his prestigious career, reflecting on how his personality has impacted his leadership style, what he learned in his years leading a non-profit foundation in India, and how finding your purpose can serve as a great catalyst to driving organizational and individual transformation.

Advance is Loblaw's Platform for Loyalty, Data & Analytics and Retail Media. Loblaw's is one of Canada's Grocers, with 2,400 stores and 190,000 employees across several banners. Their VP Sales, Marketing & Client Success Ryan Webber joins Daniel live from Path to Purchase Institute's Retail Media Summit Canada in Toronto, where he was the opening speaker. Watch on YouTube: https://youtu.be/S9Ly_AXbsok  Topics covered: Canada's largest grocer's approach to MediaIn and out of store mediaCases where they are applying AILower and upper funnel value in Retail MediaHow to generate awareness in a person's most critical point of making a purchase decisionKey Learnings from the Inaugural Retail Media Summit Canada

Tulika Pandey is the eCommerce and Shopper Marketing Lead, Canada at WK Kellogg (The Cereal spin off of Kellogg’s). Watch on YouTube: https://www.youtube.com/watch?v=KLyDIF8bFgE  She joins Daniel live from the Retail Media Summit Canada (organized by the Path to Purchase Institute) to speak about how she leads a sales strategy agenda in an omni-channel world through: Her unique role managing both Shopper and eCommerce What’s next in Retail Media In-store Media: her thoughts and how relevant it is for FMCG brands. Advice around skipping hurdle Putting the consumer at the center and approaching the full-funnel in consequence More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Cyndi Loza is the Managing Director, Member Content at Path to Purchase Institute (P2PI), a member organization and publication that serves commerce marketers in Consumer Goods & Retail. Watch on YouTube: https://youtu.be/DBmiJOQQ_4Q  She joins Daniel live from the first edition of Retail Media Summit Canada in Toronto, to go over: Current trends in Retail Media How P2PI is helping Retailers and Brands come to a common understanding of the current environment What makes Canada unique The event and looking at the future More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Zakir Karim, VP Functional Nutrition South Asia at Unilever, based in Mumbai, is a Portuguese national with a fascinating background. He started his career in his native Portugal, where he grew within the ranks of the Anglo-Dutch conglomerate. Later on, he went international (Netherlands, France, now India) and developed a taste and speciality for business turnarounds. He joins the pod to speak about: His learnings in India (so far!) and how it compares to Europe The impressive and not-so-well-known dimension and footprint of Hindustan Unilever A unique family background and his career beginnings Developing a speciality in business turnarounds What does turning around a business look like? Developing a framework The impact of Digital on being a GM

What comes to mind when you think of Cannabis? Rico Uesluek, CEO of Marry Jane, one of Europe's largest producers, joined Daniel to speak about the state of the category and where it's headed to. With a background in Coca-Cola and Logitech, he will challenge many of your preconceptions through: His transition from small business to large blue-chip to CEO in the up-and-coming Cannabis industryThe state of affairs of Cannabis in EuropeWhat categories and channels Marry Jane operates inHow they are building a company in cannabis with FMCG best practices More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Olivier Proust is a Suppy Chain leader that's specialized in transforming Operations of mid-sized multinationals. Currenlty responsible for Conair's (the owner of Babyliss) Supply Chain for EMEA, he joins Daniel and Efrain to explore the secrets behind change and why enjoys working in this size of Consumer Goods companies. In this conversation, you'll hear about: Being French yet starting a career Canada and making it back to Europe later in his careerWhy he prefers working with mid-sized companies instead of the large FMCGsThe main areas of disruption in today's supply chainHis experience managing end-to-end Supply Chain TransformationsHow he inspires, leads and attracts talent More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Does Digital Transformation have to be hard? Is there a way to dodge some of the common headaches and understand the reality versus the myths? Watch on YouTube here: https://www.youtube.com/watch?v=YKP3JMn8nzU&t=2057s  Meet Tomasz Kozlowski, the VP of Global Sales at SoftServe Business Systems. He’s not just any expert; he’s a mythbuster who’s spent the last 15 years helping FMCG companies find clarity in the complicated world of tech. In this episode, co-hosted by Daniel and The CPG Guys' Peter VS Bond we review the most common digital transformation myths, such as: Digital Transformation is all about TechnologyIt will solve all my sales problemsIt's only for the Modern Trade ChannelOnly large corporations can drive this changeImmediate ROI is guaranteedWe are tech advanced because we have a lot of systemsData is the basis for Digital TransformationChatGPT will help you solve serious problems Are you ready? More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Daniel is joined by guest co-host David Sloff in a conversation with FMCG Retail Expert and former Coca-Cola CCO Europe Jacques Van Cauwenberge in this conversation. With him, we explore the current challenging scenario between FMCG Brands and Supermarkets in Europe, and also what's the route to a more strategic, positive and, ultimately, profitable and growth-oriented relationship. This Episode is brought to you by Softserve Business Systems. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered: The change in shopping behavior, surge of different formats and other trends that have shaped the current challenging scenario between Retailers and BrandsThe impact on Retailers and reactions to protect their P&LsConflicts between brands and retailers: why they happen and the negative consequences for everyoneA value creation agenda to go back to sustainable growth More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Revenue Management is one of the hot topics in the Consumer Goods industry this 2024. Gustavo Mendonça, who has driven transformation at the function at Kraft Heinz, joins us to discuss why this function is strategic and how it's being transformed by digital. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this episode you'll learn about Revenue Management's crossroad with digital through: The growing influence of Revenue Management in global FMCG'sVariables companies consider when pricingDecision-making factors in promotion and trade expendituresHow digital transformation is impacting revenue management and what tools are relevant More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Paul Wright has done it all: big business, small companies, run his own business... and now heads up advertising for Uber (their classic ride app plus Eats), a unique opportunity when you have a customer base of 150 million users! He joins us to speak about how they are building a robust and attractive media offering for FMCG and Retail brands. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Topics covered in this episode: Paul's careerRunning different adds depending on the customer's journey on the ride appBuilding an ecosystem across their two main platformsData measurementOpportunities for FMCG, Retail and non-endemic brands More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Nicolas Kroeger, one of Europe's top voices in Retail Trends and current ad interim Chief Digital Officer at Manor AG, Switzeland's largest Department Store, joins Daniel live in Barcelona to go over what's happening in Retail in the old continent. Watch this episode on YouTube: https://www.youtube.com/watch?v=-Ik6mmBdRz8  This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ In this episode, you'll hear about: Europe's Retail Situation today amid inflation, old merchandise pilings, low margins and other post-covid antics!Potential ways out of the current scenarioLooking towards the store of the future and learnings from NRFTech (AI) in RetailHow to get a better understanding of the consumer More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian

Ever wondered what running supermarkets in a remote country like Iceland looks like? Daniel was lucky enough to learn this in this fascinating in-person interview live from Keflavík. Our guest (and host, in this occasion!) is Gunnur Gunnarsdóttir, who runs both Retail and Human Resources at Samkaup, one of the island's main players in FMCG Retail with a number of banners. This Episode is brought to you by Softserve Business System. Start a conversation about fact-based digital transformation today by visiting https://softservebs.com/ Listen in, transport yourself to Iceland and learn about: Gunnur's career path from Human Resources Manager to heading up a Retail OrganizationIceland's FMCG market: Retail Footprint, Challenges and Opportunities for brandsSamkaup's mission of serving the entirety of Iceland's population even at a financial costHR initiatives in diversity, continuous learning and talent attractionOmni-channel initiatives and partnership with Lobyco in Loyalty More: Follow us on Instagram: https://www.instagram.com/fmcgguys/ Follow us on LinkedIn: https://www.linkedin.com/company/fmcgguys/Audio Mixing by Rodrigo ChávezVoice Acting by Jason Martorell Parsekian