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Darren Winter

Join Darren and Gemma - two marketers, in this relaxed discussion about the latest big topics in marketing with practical advice about how you can grow and build your business. Message us with your marketing challenges and if you'd like to appear on the podcast as a guest. read less
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Google Search Engine Changes, GA4, AI for Marketers
07-08-2023
Google Search Engine Changes, GA4, AI for Marketers
Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.  We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.          Search Engine LandThe best word count for SEO... doesn't exist! - searchengineland.comhttps://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940Experimental Google AI Changeshttps://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.htmlEEAThttps://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/Wordstream - GA4 helpIf you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram.

Episodios

Google Search Engine Changes, GA4, AI for Marketers
07-08-2023
Google Search Engine Changes, GA4, AI for Marketers
Over the last few months, there has significant changes in the Google search engine algorithm which may have affected how your website traffic volumes and your search engine ranking. In today’s podcast, we discuss some of the most recent changes, we talk about GA4 and what the future holds with AI for digital marketing with some guidance. Hint: it’s all about EEAT.  We hope you enjoy this podcast; if you have any comments or would like to appear on a future podcast, please email us.          Search Engine LandThe best word count for SEO... doesn't exist! - searchengineland.comhttps://searchengineland.com/google-removes-several-search-ranking-algorithm-updates-from-its-ranking-systems-page-395885https://searchengineland.com/google-page-experience-is-not-a-ranking-system-but-it-is-a-ranking-signal-399940Experimental Google AI Changeshttps://www.abc.net.au/news/science/2023-05-11/google-unveils-ai-generated-snapshot-for-search-results/102331786https://www.firstpost.com/world/googles-search-engine-to-get-more-personal-will-start-featuring-chat-soon-12564462.htmlEEAThttps://www.searchenginejournal.com/google-e-e-a-t-how-to-demonstrate-first-hand-experience/474446/Wordstream - GA4 helpIf you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram.
Managing Self-Confidence and Imposter Syndrome in Business
24-07-2023
Managing Self-Confidence and Imposter Syndrome in Business
From time to time, many of us will find ourselves in situations which might make us question ourselves. Sometimes this self-questioning can spread fast and lead to other issues such as anxiety. In our discussion today, we share our own experiences of how we have dealt with lacking in self-confidence and imposter syndrome. There are two excellent links below which offer some great advice:https://www.verywellmind.com/imposter-syndrome-and-social-anxiety-disorder-4156469https://www.verywellmind.com/are-you-an-overachiever-4580606If you would like to share your thoughts and suggestions about how to manage this subject. Get in touch with us:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram.
Cybersecurity for Business
06-04-2023
Cybersecurity for Business
Have you noticed an increase in how many spam emails or text messages you’re receiving?We talk with cybersecurity expert Lloyd Ramsey about cybersecurity for business with practical advice on how to protect your organisation and reduce the risk of becoming a victim of hacking or ransomware. We also answer common questions, such as are Mac and Apple owners better protected?, how do hackers get your data? and how to effectively remove your data before recycling your old technology.We also talk about TikTok - will it eventually get banned? and is cybersecurity the real reason naysayers want TikTok banned?LinksInfo Insecurity Podcast with Lloyd RamseyHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
How Reviewing Marketing Efforts Can Enable Growth
08-03-2023
How Reviewing Marketing Efforts Can Enable Growth
Are you struggling to grow your business? Has your engagement dropped? Are you feeling confused about what to do? Then this podcast is for you. We talk through an easy 5 step process to get marketing efforts back on track with lots of examples of activities to try.We also talk about why people may still be buying Instagram followers (hint: we mainly disapprove) and whether you should pay for Meta’s new blue tick subscription. We talk through some of the benefits and reasons why you might pay for it.LinksMarketing Week Advertorial on buying Instagram followers - has this strategy worked for you?QZ article about Meta's blue tick for Facebook - would you pay for it?How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
Chat GPT - Why Is it Big News?
22-02-2023
Chat GPT - Why Is it Big News?
We talk about why everyone is hyping Chat GPT, some of the possible use cases, the challenges and why marketers need to personalise the technology to deliver a better service to clients.LinksOpenai.com to register and access for Chat GPTFuture of Music - tweet by Eedham RasheedAI designed football trophies - tweet by ESPNAI music - Instagram reel posted by ava_max_fan_daniel15Upskill with accredited courses in AI by Duco Digital Training
State of Social Media for 2023 and Communities for Marketing
23-12-2022
State of Social Media for 2023 and Communities for Marketing
Useful linkshttps://datareportal.comhttps://convertkit.com/resources/blog/online-community https://gumroad.com https://www.squarespace.com/ecommerce/membership-sites https://www.ducodigitaltraining  - courses to up-skill yourself and teamhttps://explodingtopics.com/blog/social-media-trendsHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
How was Black Friday 2022 for Marketers?
19-12-2022
How was Black Friday 2022 for Marketers?
How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
How to Boost Your Skills and Change Career
19-09-2022
How to Boost Your Skills and Change Career
Helpful linkshttps://xello.world/en/blog/career-pathways-future-planning/ https://www.ducodigitaltraining  - courses to up-skillWhat you need to start changing career or get a new jobCPD logCV/resumePortfolioCredible LinkedIn profileCareer PathsArts & CommunicationBusiness Management & TechnologyIndustrial & Engineering TechnologyHealth ServicesHuman ServicesNatural Resources Agriculture Career ClustersWithin these paths are broad groups of occupations and industries, known as Career Clusters:Agriculture, Food & Natural ResourcesArchitecture & ConstructionArts, Audio/Video Technology & CommunicationsBusiness, Management & AdministrationEducation & TrainingFinanceGovernment & Public AdministrationHealth ScienceHospitality & TourismHuman ServicesInformation TechnologyLaw, Public Safety, Corrections & SecurityManufacturingMarketing, Sales & ServiceScience, Technology, Engineering & MathematicsTransportation, Distribution & LogisticsHow to UpskillAsk for stretch opportunities at work. ...Stay plugged in. ...Join an industry or professional association. ...Relevant courses outside of the workplace. ...Learn at work. ...Career mapping. ...Employer supported external study.How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
Should brands use Pride in their campaigns?
19-06-2022
Should brands use Pride in their campaigns?
Helpful Linkshttps://www.inclusiveemployers.co.uk/diversity-calendar/?cn-reloaded=1https://later.com/blog/diversity-in-influencer-marketing/https://later.com/blog/grid/diversity-and-inclusion/https://www.linkedin.com/business/talent/blog/talent-acquisition/ideas-for-cultivating-diversity-and-inclusionHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
Creating a Customer Lifecycle for Your Business
18-06-2022
Creating a Customer Lifecycle for Your Business
Helpful LinksThe Customer Lifecycle we discuss in the podcasthttps://www.business2community.com/marketing/9-key-customer-lifecycle-stats-2017-01736233 https://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/ https://www.forbes.com/sites/forbescommunicationscouncil/2022/02/08/five-customer-experience-trends-to-embrace-in-2022/?sh=32e5e0ea2862https://www.cadesignform.com/blog/customer-experience-trends-2022https://www.zendesk.co.uk/customer-experience-trends/https://www.martechalliance.com/stories/customer-experience-stats-trendshttps://blog.hubspot.com/service/customer-journey-maphttps://www.abtasty.com/blog/building-customer-journey-maps/https://blog.hubspot.com/service/customer-lifecycle-managementhttps://www.smartinsights.com/ecommerce/web-personalisation/what-is-lifecycle-marketing/How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
Creating a sales and marketing funnel for leads
14-06-2022
Creating a sales and marketing funnel for leads
Helpful Linkshttps://monday.com/blog/project-management/sales-funnel/ https://lucid.co/product/lucidcharthttps://www.businessnewsdaily.com/15989-how-to-build-a-sales-funnel.htmlhttps://mention.com/en/blog/sales-funnel/https://www.mailmunch.com/blog/sales-funnelhttps://www.clickfunnels.com/blog/sales-funnels/How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
How to be Successful with E-commerce
17-05-2022
How to be Successful with E-commerce
Useful linkshttps://getsitecontrol.com/blog/increase-ecommerce-sales-fast/ https://vwo.com/blog/7-ecommerce-homepage-best-practices/ https://www.coredna.com/blogs/ecommerce-siteHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
Keeping Motivated
09-05-2022
Keeping Motivated
How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
How to Increase Sales
21-03-2022
How to Increase Sales
Helpful linkshttps://ducodigital.com/blog/how-to-increase-online-sales-through-your-website https://ducodigital.com/blog/12-tips-for-local-seo-for-your-small-business https://ducodigital.com/blog/why-you-should-setup-your-google-my-business-page https://blog.hubspot.com/marketing/buyer-persona-research https://www.hotjar.com/blog/user-personas/How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; emma@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
Episode Inclusivity and Diversity
24-02-2022
Episode Inclusivity and Diversity
Helpful linkshttps://www.bouncevideo.co.uk/five-of-the-best-inclusive-video-campaigns-for-lgbt-history-month/https://lgbtplushistorymonth.co.uk/resources/lgbt-history-month/curriculum-posters/https://yougov.co.uk/topics/resources/articles-reports/2022/01/17/pay-more-attention-inclusivity-and-diversity-2022https://www.harnham.com/post/2021-2/lgbt-history-month-reflections-on-alan-turinghttps://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/latest-digital-marketing-trends-2022/https://www.stonewall.org.uk/sites/default/files/marketing.pdfhttps://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/promote-diversity-tips/https://diversity.google/https://www.thinkwithgoogle.com/intl/en-gb/future-of-marketing/management-and-culture/diversity-and-inclusion/https://www.businessnewsdaily.com/15970-diverse-inclusive-companies.htmlhttps://contentmarketinginstitute.com/articles/create-inclusive-content-marketingHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; emma@ducodigital.com; gemma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram  and Facebook
Top Marketing Trends for 2022
02-02-2022
Top Marketing Trends for 2022
Helpful linksCanva https://www.canva.com/AI Writer https://ai-writer.com/Google Analytics https://analytics.google.com/analytics/web/provision/#/provisionForbes Article – Tik Tok Has Now Surpassed Google As The Most Popular Domain https://www.forbes.com/sites/johanmoreno/2021/12/29/tiktok-surpasses-google-facebook-as-worlds-most-popular-web-destination/?sh=17c0781843efTech Tools For Small Businesses https://rewind.com/blog/tech-tools-small-business/Top Digital Tools For Start Ups 2022 – Androidhttps://www.androidheadlines.com/2021/11/top-digital-tools-for-startups-2022.htmlDigital Marketing Tools You Need In 2022 To Achieve Successhttps://www.digitaldoughnut.com/articles/2021/november-2021/digital-marketing-tools-you-need-in-202240 Digital Marketing Tools To Grow In 2022https://influencermarketinghub.com/digital-marketing-tools/How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; emma@ducodigital.comLinkedIn: Gemma WaltonLinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram  and Facebook
Digital Marketing Trends for 2022
20-12-2021
Digital Marketing Trends for 2022
Helpful linksSocial Media Trends for 2022https://ducodigital.com/blog/social-media-trends-for-2022Building An Engaged Online Community For Your Small Businesshttps://ducodigital.com/blog/building-a-engaged-online-community-for-your-small-business17 Influencer Marketing Trends for 2022 https://www.theshelf.com/the-blog/influencer-marketing-trends/How To Start Your 2022 Marketing Plan https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-trends/marketing-strategy-planning/Top Social Media Strategies That CMOs Must Adapt for 2022https://www.socialmediatoday.com/news/top-7-social-media-strategies-cmos-must-adopt-in-2022-infographic/610467/11 Email Marketing Tips For Your Email Marketing Campaigns In 2022https://influencermarketinghub.com/email-marketing-tips-2022/How To Create A Successful TikTok Marketing Campaign For 2022https://blog.hootsuite.com/tiktok-marketing/How To Take A Break If You Work In Social Media https://later.com/blog/social-media-vacation/How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; emma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram  and Facebook
When did you last update your hashtags?
29-10-2021
When did you last update your hashtags?
In this episode we talk about the importance of hashtags to help maximise the reach of your social media posts. How many should you use? Where do you find new hashtags? Should you bother about a strategy for hashtags? We cover all these questions and some conversational talk about new technology, Facebook's metaverse and the Apple conference (did Apple get it right in marketing terms or was it a marketing flop?).Helpful linksLater's ultimate guide to using hashtags on social mediaBanned hashtagsHashtagifyHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; emma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
"Switch it off and on again!" - a humorous chat about IT support with Andy Read
08-10-2021
"Switch it off and on again!" - a humorous chat about IT support with Andy Read
Gemma and Darren talk (and giggle) with Andy Read, IT specialist and Director of Resilient Business Systems. We talk about how his former boss helped him start his business, how IT has changed since 2005, remembering days when we used to buy computer magazines and hand-code computer games, the most bizarre IT experience Andy has faced and what IT support will look like in 5 years time.Handy LinksResilient Business SystemsHow to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; emma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook
Influencer Marketing for Businesses
26-08-2021
Influencer Marketing for Businesses
Handy Links@theonlygirlinthegaffBest Hashtags to useInfluencer Marketing Hub How to reach us and any questions, comments or if would you like to appear on a future episode:Email: darren@ducodigital.com; emma@ducodigital.com LinkedIn: Gemma Walton LinkedIn: Darren WinterFollow and message us: YouTube, LinkedIn, Instagram and Facebook