Tactical Friday: The Magic is in the Execution

The Tactical Leader

19-11-2021 • 19 minutos

“It's about challenging the norms of what we traditionally believe about ourselves, about success, about business… All great coaching advice is going to be counterintuitive.” - Shawn Dill

Welcome to this episode of Tactical Friday! In today’s episode, Shawn Dill & Lacey Book are back to discuss their practical advice as we project authenticity and bring transparency forward. By recognizing our values despite the counterintuitive, we can move towards execution.

Dr. Lacey Book is the secret weapon for several high level entrepreneurs throughout the world. Lacey is a 'Book Yourself Solid' certified business coach. She works with her clients to grow their businesses in the area of sales, marketing and money mindset. She is the Systems Queen - she works specifically on the systems and processes that you can build your business around that allow growth to happen naturally. Along with her husband, Dr. Shawn Dill, this power couple runs The Black Diamond Club - a group of 600+ service professionals with a desire to reach more people and make a bigger impact. Lacey spends her summers in Carmel, Indiana and her winters in Naples, Florida. No matter where she goes, her little Yorkie Dexter is always right by her side.

[00:01 - 00:43] Opening Segment

  • If you have a platform and you want to create content that DELIVERS, go over to knightly.productions!
  • For the first part of my interview with Shawn Dill & Lacey Book, tune in to last Monday’s episode

[00:44 - 17:14] Showing Up with Authenticity and Getting into Execution

  • The rationale behind the Black Diamond Club
  • It is about having a group without shame in celebrating even small wins.
  • It is necessary to walk the walk to establish authenticity.
  • When we are getting sold to
  • Transparency is key. Nobody wants to be forced to show up inauthentically.
  • The value of giving credit
  • Recognizing our mentors
  • Coaches must know your specific goal to be able to help you better.
  • The courses are for not just the knowledge but also for the network.
  • Where the real value lies
  • Bringing an open mind
  • Be aware of the traditional beliefs to realize what is counterintuitive.
  • Build the desire not just to learn but to execute.

[17:15 - 19:07] Closing Segment

  • Connect with Shawn Dill & Lacey Book (links below)
  • Be part of their club and reach out to them!
  • Closing words

Key Quotes:

“Nobody wants to go into business and feel like they're doing it inauthentically, or feel like they're showing up as somebody that somebody told them they should be.” - Lacey Book

“Done is better than perfect.” - Lacey Book

Connect with Shawn Dill & Lacey Book

Visit their website at www.blackdiamondclub.com and be part of the club!

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