145: Expanding Your Startup Hardware Product Line

Website: https://mossawistudios.com/
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12-10-2022 • 25 minutos

Hussain Almossawi has worked as a senior hardware director or designer at Ford, Adidas, and Apple for many of their hardware brands. He is also the author of The Innovator’s Handbook, and the Founder of the creative agency Mossawi Studios. Today Hussain is going to share some valuable knowledge on how inventors, startups, and small manufacturers can develop new hardware products beyond their first innovation, how to scale your brand beyond being a one-hit wonder, and how to best figure out what your next hardware innovation should be.

Today you will hear us talk about:

What options are there beyond your first invention
Expand your existing innovation
Create an evolution of your product
Create accessories for your product
Pros and cons of each category
How do you decide which way to expand your hardware product
Look at semi-related industries to see how they expand, this is the very realistic ways that other industries have expanded. What can you use from this?
Always ask what-if questions (blue sky). These are the crazy ideas.
Tips and tricks for innovating a hardware brand
Intersect ideas and technology to innovate your hardware product
Be a curious sponge
Feedback, in combination with blue sky ideas and similar industry ideas.
You don’t have to reinvent the wheel every time you evolve.
Be laser-focused on your development, focus on the one key feature.
First principles method of product development.
Keep your product simple, and keep the next innovation of your product simple.