About the Guest(s): Dr. Matt Chalmers is a health and wellness expert specializing in holistic wellness and neurology. With an emphasis on treating the entire person, Dr. Chalmers focuses on minimizing stress and promoting a balanced lifestyle through integrative approaches. Known for his innovative perspective on health, he includes mindset practices, nutrition, and physical exercise as a part of his treatment strategy. Additionally, Dr. Chalmers is a proponent of using psychedelics for mental health treatments, particularly benefiting veterans and first responders. He also has an initiative called Tree of Life aimed at treating PTSD and addiction. Episode Summary: In this enlightening episode of the Who Ya Know Show, host Trevor Houston chats with Dr. Matt Chalmers about the depths of holistic wellness, stress management, and innovative treatment strategies for mental health. Dr. Chalmers begins by sharing his personal wellness journey and the importance of setting positive examples for his children, even undertaking challenges like seven-day fasts. The conversation quickly moves to holistic wellness principles, focusing on the significance of mindset, gratitude, and positive outlooks in managing stress and enhancing overall health. Dr. Chalmers dives deep into the world of nutrition, discussing the transitions from a "cheat day" mentality to "reward days" to foster a healthier relationship with food. He offers practical advice on diet choices, the keto lifestyle, and the pros and cons of pre-packaged meal services like Factor Meals. The discussion then shifts to the importance of proper testosterone levels for both men and women, emphasizing how stress management and hormonal balance play crucial roles in maintaining optimal health. Dr. Chalmers also shares fascinating insights into using ketamine and psychedelics for treating PTSD and addiction among veterans and first responders, advocating for these therapies based on their effectiveness and the profound benefits observed. Resources: - Dr. Matt Chalmers LinkedIn: https://www.linkedin.com/in/matt-chalmers-46b5aa32/ - Career Transition Summit: https://event.webinarjam.com/register/67/04404igv - LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠ - Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show - Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (4:55) Microwaving Food in Plastic: Health Concerns and Alternatives (7:02) Understanding the Keto Diet and Its Benefits (10:51) Genetic Testing, Health Awareness, and Building a Supportive Community (14:36) The Benefits and Mechanisms of Coffee Enemas for Liver Detox (17:11) Mind and Body Wellness Through Routine and Positive Mindset (22:15) Fasting Tips and Tricks for Weight Loss and Health (27:07) Burning Fat Efficiently Through Type Two Muscle Fiber Activation (31:05) The Importance of Monitoring Testosterone Levels at All Ages (33:45) The Impact of Love Languages on Marriage and Quality of Life (36:12) Understanding Testosterone Replacement and Boosters (42:35) Balancing Health Through Regular Testing and Community Support (46:24) Understanding Somatotypes and Personalized Diet Challenges (52:13) Ketamine and Psychedelics for Treating PTSD and Addiction (56:00) The Transformative Power of Psychedelics on Personal Growth (58:05) Ketamine Treatment's Unexpected Benefits for Heart and Nervous System (1:00:01) The Medical Benefits and Risks of Ketamine and Cannabis (1:05:04) Psychedelics as a Potential Solution for Severe Depression and Anxiety (1:12:30) The Importance of Open-Mindedness and Seeking Multiple Opinions

About the Guest(s): Michael Murphy is a seasoned expert in network support with decades of hands-on experience. Having commenced his professional journey in the army, Michael transitioned to the civilian sector through a referral into MCI. His career spans impactful roles in network operations, supporting integral clients such as the FAA. Michael has accumulated a diversified portfolio, working with major carriers like Verizon and tech pioneers like Hewlett Packard Enterprise. His forte lies in driving efficiency, implementing networking solutions, and tackling systemic challenges in startup environments. Michael is currently in search of opportunities that leverage his deep expertise and passion for improving organizational processes. Episode Summary: In this episode of "Who You Know Show," host Trevor Houston delves into the professional journey of network support veteran, Michael Murphy. From his initial foray into civilian life post-army to his expansive career working with major carriers and tech firms, Michael shares invaluable insights into the networking industry. This episode is particularly designed for professionals in transition and those interested in leveraging their extensive experience in new arenas. Michael and Trevor discuss the significance of networking, both online and offline, while addressing the challenges faced by senior professionals in job searches, including ageism and the evolution of industry-required certifications. They highlight strategies to enhance one's professional brand, with particular emphasis on the importance of social media presence and effective content creation. Engaging and informative, this episode offers actionable advice on overcoming obstacles in the job market and thriving in the digital age. Resources: Michael Murphy's LinkedIn: https://www.linkedin.com/in/mikemurphy2020/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) From Army to Networking: Michael Murphy's Career Journey (3:25) Understanding Network Connectivity in Business and Education (7:21) Navigating Job Searches and Certification Challenges (14:24) Overcoming Ageism and ATS Challenges in Job Searching (18:13) Building a Personal Brand and the Role of AI in Service (22:33) Navigating Job Searches Through Referrals and Relocation Challenges (23:39) Building Meaningful Online Relationships Through Reciprocity and Support (28:37) The Importance of Having a Specific Ask in Networking (35:40) Mastering Interview Techniques for Analytical Minds (41:54) Navigating LinkedIn Profiles and Overcoming Age Discrimination (48:53) Using Video Messages to Overcome Job Interview Objections (58:35) Boosting LinkedIn Engagement and Content Quality (1:08:14) Marketing and Networking Strategies for Job Seekers (1:15:31) Overcoming First-Time Podcast Jitters and Embracing New Challenges (1:19:23) The Importance of Networking and Supporting Job Seekers

About the Guest(s): David Meltzer: David Meltzer is the co-founder of Sports 1 Marketing and the former CEO of Leigh Steinberg Sports & Entertainment Agency, famed as the inspiration behind the movie Jerry Maguire. Recognized as one of the top business coaches globally, David has dedicated his life to a profound mission: to empower over 1 billion people to be happy. He is also a best-selling author, keynote speaker, and a renowned leader in the spheres of entrepreneurship, marketing, and leadership. Episode Summary: In this episode of the "Who You Know" show, host Trevor Houston sits down with David Meltzer, a distinguished business coach and co-founder of Sports 1 Marketing. David shares his unique daily prayer and mission to help and be helped by ten people each day, elucidating his philosophy of the infinite flow of giving and receiving. Trevor shifts the focus to practical advice, asking David for insights into speaking engagements, creating impactful lessons and stories for speeches, and developing a successful coaching business. David Meltzer provides a comprehensive guide on how to become an effective speaker by capturing resonant lessons and attaching compelling stories to them. Emphasizing the importance of practice and a laser focus on creating quantitative value, David advises Trevor on starting his own coaching business and the pitfalls to avoid, such as not firing unproductive clients. Concluding with reflections on authoring and utilizing AI in writing, David encapsulates the essence of abundance and giving in his signature style, urging everyone to embrace a mindset of boundless opportunities to give and receive. Resources: David Meltzer LinkedIn: https://www.linkedin.com/in/davidmeltzer2/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Empowering Others Through Divine Direction and Mutual Assistance (4:53) Mastering Public Speaking Through Lessons and Stories (8:12) Quantitative Value and Guarantees in Coaching (15:17) Refunding a Disappointed Attendee at a VIP Dinner (17:49) Navigating the Complexities of Publishing and Leveraging AI in Writing (24:14) The Infinite Loop of Abundance and Commitment

About the Guest(s): Tim Whitmire is the co-founder of F3 Nation, a global movement centered on fitness, fellowship, and faith. Established in Charlotte, North Carolina, in 2011, F3 Nation boasts free workout groups that are non-commercial and led by the participants. Tim is also a leadership advisor through CXN Advisory, where he focuses on guiding executives and teams toward relational and strategic alignment. He is an accomplished author, notably of Free to Lead which narrates the journey of F3 Nation's formation and growth. Tim has a rich history in journalism and financial services, coupled with a passionate drive for building impactful communities and teams. Episode Summary: In this captivating episode of the Who You Know Show, host Trevor Houston talks with Tim Whitmire, co-founder of F3 Nation, about the significance of balancing ambition with wellbeing, the strength of community, and profound personal transformation. Tim opens up about the creation and explosive growth of F3 Nation, underscoring the organization's three pillars: fitness, fellowship, and faith. He shares insights on how a small, local group of men seeking camaraderie and fitness turned into a worldwide movement that combats male loneliness. Diving deeper, Tim recounts his harrowing stroke experience in 2022 and the subsequent recovery phase. He highlights the unwavering support he received from his F3 family, thus demonstrating the power of strong relational networks. Tim also introduces his leadership framework, the "91% Solution," arguing against the modern perfectionist culture and promoting sustainable pacing in goal achievement. He draws parallels between sports and business, emphasizing strategy and alignment through his CXN Advisory work. By episode's end, Tim provides valuable takeaways on community building, leadership, and personal perseverance. Resources: Tim Whitmire: LinkedInCareer Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters:(0:00) The Dangers of Perfection Culture and the Importance of Balance   (0:48) The Global Expansion of F3 Nation's Free Workout Movement   (6:26) Transformative Power of Fitness, Fellowship, and Faith in Men's Lives   (11:15) Navigating Loneliness and the Need for Community   (11:58) Transformative Power of F3 Workouts and Community Bonds   (14:29) The Significance of Nicknames and Identity in F3 Workouts   (18:01) The 91% Solution: Balancing Achievement and Avoiding Burnout   (23:48) Leadership Alignment and Entrepreneurial Mindsets   (29:45) Stroke Recovery and the Power of Community Support   (36:11) Building Relationship Capital for Business Success   (44:28) Tim Whitmire on F3, CXN Advisory, and Living Without Regrets

About the Guest(s): Sabrina Cardone is a dynamic young entrepreneur and influencer, known for her involvement in Cardone Capital, the renowned real estate investment firm founded by Grant Cardone. Sabrina showcases admirable discipline, communication skills, and a tenacious spirit inspired by her high-achieving parents, Grant and Elena Cardone. With ambitions to expand the Cardone Capital portfolio to $100 billion in assets under management, Sabrina is focused on leveraging her privileged upbringing to make significant impacts in the business world and beyond. Episode Summary: In this captivating episode, host Trevor Houston converses with the insightful and poised Sabrina Cardone, uncovering her journey from childhood to becoming an integral part of Cardone Capital. Sabrina shares her unique experiences being homeschooled, the invaluable lessons learned from her parents, and her plans of achieving millionaire status by the age of 20. Her disciplined approach, derived from consistent work and practical learning, stands out as a pivotal theme that has been instrumental in her development. The discussion delves into the significance of public speaking, communication, and leveraging one's advantages to create an extraordinary future. Sabrina emphasizes the importance of discipline, communication skills, and practical experience, confidently stating that anyone who puts their mind to it can succeed. With an impressive blend of humility and ambition, Sabrina offers listeners a glimpse into the life of a young entrepreneur primed for remarkable success. Resources: Sabrina Cardone on Social Media: InstagramCareer Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) The Debate Game: Sharpening Communication Skills Through Family Arguments (4:07) Benefits and Challenges of Homeschooling (5:21) Sabrina Cardone's Ambitions in Real Estate and Politics (11:02) The Impact of Discipline and Mentorship on Personal Growth (14:07) Time Management and Earning Values in Wealthy Upbringings (18:41) Sabrina Cardone's Journey of Hard Work and Learning at Cardone Capital (20:53) Memorable Yachting Trips and Family Bonding Experiences (23:43) Sabrina Cardone's Viral Plan to Become a Millionaire by 20 (28:53) Sabrina Cardone's Viral Video and Real Estate Investment (31:18) The Importance of Communication Skills in Today's Society (33:41) Overcoming Stage Fright and Embracing Public Speaking (43:21) Practical Learning and Public Speaking Tips from the Cardone Family (47:36) The Importance of Rules and Boundaries in Child Development (51:19) Sabrina Cardone Discusses Discipline, Routine, and Health Practices (54:40) The Influence of Family and Public Speaking on Personal Growth (59:48) Vision for a 10X Stadium and Mike Tyson's Upcoming Fight (1:03:31) Sabrina Cardone on Pressure, Success, and Future Goals

About the Guest(s): Brandon Bramley is a seasoned expert in salary negotiation with over 11 years of experience. He is the founder of The Salary Negotiator, a platform dedicated to helping job seekers maximize their compensation packages through strategic negotiation techniques. His journey began as an undergraduate negotiating his own job offers and has evolved into a thriving business where he has successfully assisted numerous clients in enhancing their financial outcomes. Brandon's approach is data-driven, leveraging research and best practices to ensure his clients get the best possible deals. Episode Summary: In this episode of "Who You Know," host Trevor Houston sits down with Brandon Bramley, a renowned salary negotiation expert, to delve into the intricacies of job offer negotiations. Brandon shares his journey from a novice negotiator to an industry guru, offering actionable insights on how to approach salary discussions with potential employers. The conversation underscores the importance of understanding total compensation, navigating the initial salary expectation questions prudently, and maintaining professionalism throughout the negotiation process. Trevor and Brandon dismantle common myths about salary negotiation, such as the fear of offers being rescinded or the misconception that one must share their current salary upfront. They stress the importance of doing comprehensive compensation research using tools like Glassdoor and Payscale and negotiating beyond just the base salary to include bonuses, equity, and other perks. They also highlight the effectiveness of asking, being prepared for pushback, and keeping the dialog professional and strategy-oriented to achieve a satisfactory outcome. Resources: The Salary Negotiator: Brandon Bramley's website, offering personal coaching and online courses.Brandon Bramley LinkedIn: https://www.linkedin.com/in/brandonbramley/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Mastering Job Offer Negotiations for Career Advancement (8:33) Effective Salary Negotiation Strategies During Job Interviews (13:33) Understanding Total Compensation Beyond Base Salary (15:15) Negotiating Severance Packages and Job Tenure Trends (17:56) Steps for Negotiating a Job Offer and Increasing Compensation (20:35) Effective Strategies for Negotiating Job Offers (25:15) Understanding and Maximizing Total Compensation for Long-Term Wealth (30:00) Personal Salary Negotiation Coaching and Success Stories (33:17) Successful Negotiation for a New Grad in Big Tech (35:16) Effective Salary Negotiation Strategies and Common Mistakes to Avoid (40:39) Connecting Job Seekers with Salary Negotiation Expertise

About the Guest(s): Tiffany Sauder is a dynamic entrepreneur and accomplished business leader. She founded Element Three, a marketing agency at the age of 24 and has grown it significantly over the past 18 years. Beyond her entrepreneurial ventures, Tiffany is a devoted wife and mother of four, who shares her experiences balancing a demanding career with family life. She’s the host of the podcast “Scared Confident,” where she provides insights and resources for two-career households aiming to maintain a harmonious lifestyle. Episode Summary: In this engaging episode, Trevor Houston dives deep into the life and career of Tiffany Sauder, who shares her incredible journey of founding Element Three and juggling family responsibilities. Tiffany provides valuable insights on maintaining a healthy marriage and family environment while thriving professionally. She discusses the challenges she and her husband faced as driven individuals, both striving for external success while navigating the complexities of family life. Tiffany emphasizes the importance of proactive communication and collaboration within the family, likening household management to business operations. She talks about defining explicit agreements and setting minimums for various aspects of family life to ensure smooth operation and connection. Resources: Tiffany Sauder’s LinkedIn: https://www.linkedin.com/in/tiffanysauder/Element Three: Element Three WebsiteCareer Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Balancing Career Success and Family Connection (7:35) Choosing to Rebuild a Marriage Amidst Indifference and Numbness (11:34) Treating Relationships Like Business for Better Family Dynamics (20:04) Applying COO Strategies to Household Management (22:55) Balancing Family and Career Through Proactive Planning (27:19) Turning Implied Expectations Into Explicit Agreements (33:09) Resolving Conflicts by Focusing on the Issue, Not Each Other (35:56) Establishing Minimums for Core Areas of Life (39:43) Choosing the Hard Path for a Stronger Family Foundation (49:12) Discipline Compounded Daily Leads to Transformation (50:11) Balancing Career Ambitions with Family Life

About the Guest(s): Glenn Lundy is an accomplished entrepreneur, author, and speaker known for his inspiring work in the automotive industry. He has a rich history of transforming businesses, having grown his own company by 800% in just under six years. Glenn is the author of "Legacy Titles," a book that encapsulates his successful principles into twelve actionable steps for building a lasting legacy. He runs the 800% Club, which provides coaching and strategies to automotive dealerships across the United States and Canada, helping them achieve remarkable growth. Episode Summary: In this uplifting episode of the "Who You Know" show, Glenn Lundy returns to discuss his latest book, "Legacy Titles," and the importance of creating a meaningful legacy. Lundy shares insights from his vast experience in the automotive industry and outlines twelve principles designed to help individuals unlock their full potential. He emphasizes the need for precise systems and processes in successful legacy building, drawing from his own journey from business struggles to spectacular growth. As the conversation progresses, Glenn and Trevor dig deep into the transformative power of AI in modern business. Glenn passionately explains how AI tools can level the playing field for small businesses, allowing them to compete against much larger corporations. The dialogue touches on the future implications of AI, including its potential to revolutionize industries and everyday life. Glenn also discusses his vision for the future, which includes developing leadership academies disguised as car dealerships to teach young people vital life skills. Resources: Glenn Lundy LinkedIn: https://www.linkedin.com/in/glennlundy/Glenn Lundy's Website: GlennLundy.comCareer Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Unlocking Your Full Potential Through Proven Legacy Principles (5:06) The Human Element in Business Success and AI Integration (8:01) The Power of AI in Identifying Success Patterns (11:46) Creating a Blockbuster: Analyzing Top Films and Crafting New Hits (15:44) The Impact of AI on Creativity and Job Markets (19:21) Unlocking Potential with AI Tools for Rapid Success (23:23) AI's Role in Enhancing Creativity and Speeding Up Success Patterns (25:17) The Future of Legacy Through AI and Holograms (33:33) Legacy, Numbers, and Parables: Glenn Lundy's Journey (37:25) The 8531 Formula for Guaranteed Sales Success (43:15) Challenges and Future Trends in the Automotive Industry (48:44) Leadership Development Through Automotive Industry and Chick-fil-A Models (51:45) The Emotional Impact and Freedom Associated with Automotive Industry (55:13) Revolutionizing Automotive Industry Practices Through Diverse Masterminds (1:03:38) The Importance of Diverse Perspectives for Personal Growth

About the Guest:Cody Schneider is an industry expert in content marketing and AI-driven business solutions. He is the founder of Swell AI and Draft Horse AI, companies that specialize in leveraging artificial intelligence to automate and enhance content creation and marketing strategies for businesses. Cody has a notable record of scaling businesses dramatically, as seen in his role at Rupa Health, where he helped increase the company's valuation from $20 million to $110 million in just six months. His expertise lies in making content marketing more efficient and effective using AI tools. Episode Summary: In this riveting episode, Trevor Houston sits down with Cody Schneider, the founder of Swell AI and Draft Horse AI, to delve deep into the future of AI in content marketing and business automation. They explore how AI can revolutionize traditional business practices, making it incredibly easier for companies to maintain a strong and engaging online presence. Cody shares invaluable insights from his extensive experience, including his significant achievements with Rupa Health and his new ventures focused on AI-driven content marketing. Cody highlights the importance of understanding the algorithms behind social media platforms and how businesses can tap into these systems to maximize their reach and engagement. From discussing the Gary Vee content model to the transformative power of social media and AI, Cody enlightens listeners on creating efficient content engines. They also touch on subjects like email marketing automation, the challenges of maintaining authenticity in AI-generated content, and the potential for regulation in the rapidly evolving AI landscape. This episode is a treasure trove of knowledge for business owners looking to integrate AI into their marketing strategies. Resources: Cody Schneider LinkedIn: https://www.linkedin.com/in/codyxschneider/Career Transition Summit: https://event.webinarjam.com/register/67/04404igLinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠ Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Leveraging AI and Social Media for Business Growth (6:00) AI Tools Revolutionizing Podcast Content Creation (9:24) Leveraging AI Tools to Enhance Business Efficiency (16:10) Creating an Amazon-Like Experience in Financial Services (20:18) Different Perspectives on Wealth and Luxury (22:20) The Future of AI Clones in Business and Personal Interactions (28:56) The Need for Regulation in AI and Data Privacy (31:27) AI Cloning and Its Impact on Music and Scams (36:14) Navigating Social Media Algorithms and Business Strategies (44:22) The Power of Persistent Email Marketing and Data Enrichment (51:51) Repurposing Content With AI for Business Growth (1:00:24) The Value of Quality Over Quantity in Audience Engagement (1:04:28) Growing Businesses with Swell AI and In the Pit Podcast

About the Guest(s): Ursula Mentjes is a revered business coach, sales expert, and author dedicated to empowering entrepreneurs and salespeople to achieve unprecedented success. With a robust background in psychology and communication, she has ascended from her humble beginnings as a farm kid in southern Minnesota to becoming the President of a $20 million company by the age of 27. Mentjes is an acclaimed author, known for works like "The Power of Intention," and is certified in neuro-linguistic programming (NLP), leveraging this expertise to help her clients break through limiting beliefs and significantly multiply their revenue. Currently, she operates Ursula Inc., where she focuses on strategic business scaling and transforming sales processes. Episode Summary: In this enlightening episode of the Who You Know Show, host Trevor Houston engages with Ursula Mentjes, a seasoned sales expert and business coach known for helping entrepreneurs double their monthly revenue. The conversation dives deeply into the root of common sales challenges, such as the fear of rejection and limiting beliefs about the nature of salespeople. Ursula shares her journey from a small farm in Minnesota to leading a $20 million company, highlighting the pivotal moments and personal growth that shaped her career. Throughout the episode, Ursula provides actionable insights on overcoming sales obstacles, shifting limiting beliefs, and the nuances of effective follow-ups. They discuss the importance of authenticity in sales, the impact of listening actively, and practical strategies to improve sales performance, including the power of intention and professionally persistent follow-ups. Their conversation is filled with compelling anecdotes, psychological insights, and motivational advice, making it a must-listen for anyone involved in sales or entrepreneurial ventures. Resources: Ursula Mentjes' Website: UrsulaInc.coCareer Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) From Farm Life to Business Coaching Success (9:03) From Cold Calls to Million Dollar Branch (11:43) Overcoming Sales Fears and Limiting Beliefs (18:00) Shifting Limiting Beliefs to Boost Sales Confidence (29:05) Navigating High-Pressure Sales Tactics and Customer Boundaries (32:12) Effective Sales Conversations and Client Engagement Strategies (36:19) Implementing a No Ghosting Policy in Professional and Personal Relationships (40:29) The Importance of Persistent Follow-Up in Sales (44:37) Personalized Video Messages and Effective Follow-Up Strategies (50:25) Mastering Sales Through Active Listening and Open-Ended Questions (56:37) Motivating Change Through Rewards and Penalties (59:14) Transforming Sales Habits by Prioritizing Morning Calls (1:05:33) Boosting Energy and Morale Through Voice Memos and Music (1:06:49) Scaling Your Business with Ursula Mentjes' Seven Simple Steps

About the Guest(s): Jon Gordon is a renowned author, speaker, and thought leader specializing in positive energy, leadership, and teamwork. With 30 books, including 17 bestsellers, Jon has made a substantial impact on individuals and organizations seeking to improve their mindset and performance. His notable works include "The Energy Bus," and his latest book "The One Truth" delves into concepts of oneness and separateness. Jon's expertise has led him to work with NFL coaches, NBA teams, and major corporations, helping them to cultivate a positive and connected culture. Episode Summary: In this enlightening episode of the Who You Know Show, host Trevor Houston is joined by Jon Gordon, the acclaimed author and motivational speaker. Jon shares his journey from struggling with negativity and job loss to becoming a beacon of positivity and purpose. This episode dives deep into the significance of mindset, the power of belief, and the vital role of human connections in personal and professional growth. Throughout the conversation, Jon emphasizes the importance of overcoming negative thoughts and focusing on positive energy. He illustrates how anyone can transition from a state of despondency to one of hope and empowerment by changing their mindset and tuning into positive frequencies. Jon also discusses the profound impact of relationships and the concept of oneness versus separateness, as highlighted in his new book, "The One Truth." He offers actionable advice for both individuals and teams on fostering a high-energy, high-performance culture. Resources: Jon Gordon's Website: jongordon.comCareer Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com  Chapters: (0:00) From Negativity to Purpose: Jon Gordon's Transformational Journey   (7:34) Transforming Negative Thoughts into Positive Actions   (12:41) Elevating Mindset Through Oneness and Separateness   (15:40) Healing Division and Achieving Wholeness Through Love and Forgiveness   (19:40) Jon Gordon's Books Transform Lives and Inspire Success   (23:12) Winning the Battle of the Mind with Positive Thoughts   (28:02) The Power of Relationships in Achieving Success

About the Guest(s): Cheryl Hunter is a highly esteemed author, resilience expert, and media strategist. Her personal story of overcoming adversity after being kidnapped and held captive significantly shaped her life's mission. Cheryl has authored multiple books and has appeared on major media outlets such as CNN, Fox News, Doctor Phil, and Doctor Oz, sharing her expertise and helping others navigate through their personal challenges. Today, she heads the "Magnify Your Message" program, empowering entrepreneurs and mission-driven individuals to get their messages heard through major media platforms. Episode Summary: In this compelling episode, we dive deep into Cheryl Hunter's traumatic yet transformative journey from a small-town girl to a beacon of resilience and media mastery. Starting with a heartbreaking recount of her kidnapping in France, Cheryl explains how she turned her ordeal into a powerful mission to help others overcome their adversities. Her story is not only a testament to the human spirit's resilience but also a valuable guide on leveraging one’s darkest moments for personal and professional triumphs. Cheryl further mentors us on the nuances of breaking into major media. Drawing from her decade-long experience, she reveals essential strategies and mistakes to avoid in securing major media coverage. Whether you are an entrepreneur, an expert, or someone looking to build a robust personal brand, Cheryl's insights on sound bites, talking points, and leveraging existing media platforms are indispensable. She elaborates on how to be media-ready, cultivate relationships with media gatekeepers, and provide value to their audience to get repeat invitations. Resources: Cheryl Hunter's Website: cherylhunter.comCareer Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Surviving Captivity and Pursuing Dreams Against All Odds (4:38) Overcoming Trauma and Finding Freedom Through Elderly Wisdom (11:28) Transforming Adversity into Empowerment Through Faith (15:53) Overcoming Adversity and Breaking Into Major Media (22:38) The Power of Visibility in Solving Global Problems (26:14) Innovative Mouth Guard Revolutionizes Concussion Prevention (28:00) Leveraging Other People's Platforms for Faster Media Exposure (32:35) Leveraging Media Authority to Build Trust and Credibility (35:38) The Difference Between Paid and Earned Media (42:24) The Power of Local News and Strategic Media Placement (46:39) Common Misconceptions and Strategies for Successful Media Coverage (53:24) Leveraging Media Connections to Amplify Your Message

About the Guest(s): Elyse Archer is a known name in the world of sales and business strategy. As the founder of the She Sells movements, she has established herself as a pioneer in reimagining the approach to sales. With a background in journalism and years of experience selling digital media for major enterprises, Archer has traversed a path from success to spiritual awakening in business. Her transformative experiences have led her to assist others in maximizing their income and achieving significant growth in all aspects of their lives through non-attachment and a deeper connection to their work. Episode Summary: In this enlightening conversation, sales expert Elyse Archer delves into the intricate relationship between success in sales, business, and the spiritual aspect of non-attachment. Beginning with an engaging discussion of how detachment from the outcome of our efforts can revolutionize the way we approach sales and connections, this episode of "Who You Know" offers invaluable insights for those looking to maximize their personal and professional growth.  Archer shares her personal journey of self-discovery, highlighting how external validation in a successful sales career led to an inner realization about self-worth and the importance of spirituality in achieving true success. The conversation rapidly evolves into a discussion about incorporating the four quadrants of quantum sales growth, which Archer has identified through her experiences, to break through financial and personal limitations. The episode dynamic shifts seamlessly from professional advice to profound spiritual guidance, encouraging listeners to align their business endeavours with their deepest self. Resources: Elyse Archer LinkedIn: https://www.linkedin.com/in/elysearcher/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Embracing Non-Attachment in Sales and Personal Branding (6:32) From Journalism to Sales: Elyse Archer's Career Evolution (10:38) Embracing Non-Attachment and Overcoming Fear in Sales (16:55) Overcoming Fear in Sales and Early Career Drive (18:34) The Illusion of Success and Internal Struggles (22:45) Transformative Sales Growth Through Inner Work (24:02) Mastering Non-Attachment in Sales and Personal Energy (29:37) Embracing Challenges as Catalysts for Growth (34:36) Embracing Discomfort for Personal Growth and Transformation (37:33) Embracing the Speaker Within and the Power of Asking (39:54) From Stage Fright to Sales Success (42:34) Transforming Sales Strategies: From Aggressive to Educative Approaches (47:08) Heartfelt Content and Personal Branding in Online Sales (52:05) Building Personal Brand Through Self-Created and External Stages (57:35) Podcasting Insights and the Power of Consistency (1:00:45) Transforming Beliefs to Achieve Quantum Sales Growth (1:04:03) Transforming Your Relationship With Money and Security (1:05:37) Harnessing Masculine and Feminine Energies in Business (1:14:15) Strategizing Success Through Belief and Alignment (1:15:03) Desperation Leads to Innovative Sales Strategy Success (1:22:46) Podcast Insights, AI Music, and the Matrix of Life

About the Guest(s): Trevor Houston is a seasoned podcaster and the host of the Who Ya Know show—a platform that offers insights into career development, entrepreneurship, and personal success stories. Having started his show in 2018, Trevor stands out as an early adopter of the podcasting medium, especially in the realm of video podcasts. As someone who has navigated diverse social environments throughout his life, Trevor brings a unique, adaptable perspective to his interviews. Our featured guest, Ken Coleman, is recognized as America’s leading career coach and is part of the Ramsey Network. Ken often joins financial guru Dave Ramsey on "The Ramsey Show." He hosts his own show, "The Ken Coleman Show," where he provides advice to listeners on finding their career paths and achieving job satisfaction. Ken is also a best-selling author, known for books that help people discover the work they are passionate about. His next appearance is highly anticipated as he will introduce his latest book. Episode Summary: In this enlightening episode, host Trevor Houston shares his journey from fearing public speaking to embracing it as his superpower. Now, Trevor anticipates introducing his listeners to Ken Coleman, a game-changer in the world of career coaching. The episode serves as a precursor to Trevor's live interview with Ken Coleman in Dallas, where they will discuss Ken's new book, career insights, and provide the audience with the opportunity to engage in a post-event happy hour. Trevor narrates his personal transition from a job at Harley Davidson, marked by a hostile environment, to his current role, which he finds purposeful and fulfilling. By confronting his fears and consistently honing his public speaking skills, Trevor successfully turned his dread into a proficiency that now propels him towards speaking engagements with excitement. The episode emphasizes the transformative power of understanding your talents and aligning your career with your purpose. The themes revolve around self-discovery, overcoming challenges, and the constant evolution within professional life. Trevor's vivid storytelling and discussion about Ken Coleman's new book, "Find the Work You Are Wired to Do," lay a foundation for individuals seeking fulfillment in their vocations. The conversation delves into how talents can sometimes be obscured by fear and how breaking through those fears can unveil one's true potential. Resources: Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00) Overcoming Fear of Public Speaking and Discovering Purposeful Work   (5:22) Toxic Work Environments and Standing Up for Oneself   (7:01) Discover Your Talents at Ken Coleman's Dallas Event   (8:19) Conquering Fear to Unleash Hidden Talents   (9:20) Finding Purpose Beyond Sales   (10:47) Igniting Hope in Career Transitions   (11:52) Transforming Fear Into a Superpower Through Growth   (13:45) Discover Your Purpose With a Unique Assessment Code   (15:24) Anticipating Ken Coleman's Insightful Interview on Career Fulfillment   (16:33) Elevating Careers and Embracing Change in a Fast-Paced World   (19:30) AI Disruption in Podcast Production and Market Saturation   (23:34) Tackling Technological Impacts on Various Industries

About the Guest(s): Ken Coleman is an accomplished nationally syndicated radio host, bestselling author, and a prominent voice in personal development, particularly known for assisting others in their pursuit of purpose and passion. Operating under the umbrella of the Dave Ramsey network, Ken has dedicated his life to career coaching, offering insights and actionable advice to those seeking career fulfillment and progression. His pragmatic approach towards self-discovery and career advancement has made him a sought-after figure in the personal growth arena. Episode Summary: In this enlightening episode, Ken Coleman captivates the audience with his mission-driven perspective on work and life. Navigating through the realms of self-discovery, personal development, and professional growth, Ken shares his journey from politics to broadcasting and imparts wisdom on how to become indispensable in one's field of work. As he takes us through his own experiences and the lessons he's learned, listeners are bound to find direction and motivation. The conversation delves deep into the aspects that truly make a career rewarding and distinguishes between the joy and the struggle of professional endeavors. Anchored with relatable anecdotes and engaging dialogue, the episode is ripe with insights on recognizing one's strengths and leveraging them for success. Key themes of the episode revolve around the importance of pursuing work aligned with one's talents, passion, and the resulting impact, thus knitting a narrative that resonates with individuals at any career stage. Resources: Ken Coleman LinkedIn: https://www.linkedin.com/in/kencoleman-/Ken Coleman Show (Ken Coleman)Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (1:36) From Political Aide to Broadcasting Visionary   (3:58) Confronting the Paralysis of the Unknown   (5:38) Discovering Life's Patterns Through Pencil and Paper   (7:13) Diverse Upbringing Shapes Commitment to Service   (8:02) Overcoming Stage Fright Through Exposure and Persistence (13:45) Discovering and Pursuing Purpose-Driven Work   (17:27) Emphasizing Strengths Over Weaknesses in Education   (19:03) Discovering Motivation Through Personal Assessment Tools   (20:29) Understanding Job Dissatisfaction and Engagement   (22:57) Embracing Challenges for Growth and Innovation (26:21) Embracing Struggle as a Path to Personal Growth (32:38) Overcoming Shame and Gaining Experience in Career Transitions   (35:07) From Humble Beginnings to Radio Show Success   (38:08) Networking and Personal Growth Drive Professional Success   (41:14) Networking and Persistence in the Professional World   (43:56) Evaluating Potential Podcast Guests and Their Qualifications (45:36) Perseverance in the Face of Job Rejection (46:34) Networking Leads to an Instagram Live Collaboration   (46:57) Embracing Rejection and Trusting the Journey   (48:44) Embracing Rejection in the Job Search Journey   (50:04) Ken Coleman Inspires on the Who You Know Show

About the Guest(s): Trevor Houston is a seasoned podcaster and the host of the Who Ya Know show—a platform that offers insights into career development, entrepreneurship, and personal success stories. Having started his show in 2018, Trevor stands out as an early adopter of the podcasting medium, especially in the realm of video podcasts. As someone who has navigated diverse social environments throughout his life, Trevor brings a unique, adaptable perspective to his interviews. He showcases an ability to connect with guests from various backgrounds, sharing his experiences and drawing wisdom from thought leaders and entrepreneurs. Trevor's dedication to authenticity and storytelling has made his show a beacon for those seeking inspiration on a professional journey. Episode Summary: In this riveting episode of the Jeff Crilley show, we delve into the world of podcasting with Trevor Houston, exploring the evolution of his popular Who Ya Know show. The episode offers a behind-the-scenes glimpse into Trevor's podcasting journey, demonstrating how his approach to authenticity and storytelling has captivated an audience seeking professional inspiration and growth. The conversation unfolds with Trevor highlighting his transition from a structured, scripted host to embracing who he truly is—an adaptable individual with a rich history of life experiences. He shares the trials and triumphs of hosting a show, including interviews with high-profile guests like Grant Cardone and how his content strategy has shifted over the years. The dialogue provides a raw and real look into the world of a content creator who has mastered the art of 'scrappy' network expansion and genuine audience engagement. Resources: Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com  Chapters: (0:00) Trevor Houston Reflects on Podcasting Evolution and Lessons Learned   (4:43) From Chaos to Discipline: A Troubled Youth's Transformation   (6:23) From Wild to Entrepreneur: Embracing Authenticity   (8:03) Networking and Interviewing Business Titans on Podcasts   (9:16) Inspirations, Fears, and the Quest for Attention   (10:12) Turning $100 Into a Multi-Million Dollar Business   (13:22) An Interview Goes Unexpectedly Awry on Live TV   (16:37) Insights on Podcasting and Influential Storytelling

About the Guest(s): Tiffany Jones is a dedicated educator and teacher with a passion for supporting and helping teachers around the world. She began her journey after a transformative visit to Tanzania, where the lack of basic educational supplies in schools struck her deeply. Tiffany's mission extends beyond the classroom to touch educators globally, recognizing that everyone has something to teach and share. Episode Summary: In this inaugural episode of the "Just Teach It" podcast, host Tiffany Jones embarks on her mission to transform education by providing support to teachers worldwide. The episode highlights the genesis of her journey and the steps she's taking to launch her podcast. Trevor, with over 500 episodes of podcasting experience, provides Tiffany with actionable advice, imbuing this episode with a sense of beginning and endless possibility. The conversation weaves through the practicality of starting a podcast—from ideation to execution. Trevor delves into specific strategies for outreach, planning, and leveraging podcasting platforms to optimize content distribution. The discussion incorporates valuable insights on how podcasting can act as a powerful communication tool to amplify important missions such as Tiffany's. Resources: Tiffany Jones LinkedIn: https://www.linkedin.com/in/tiffany-jones-6b132236/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:03:16) Trevor asks Tiffany about her mission and how to put it on a podcast   (0:05:58) The four pillars of creating podcast content   (0:12:56) Creating a vision board and following influential people   (0:15:17) The story of how Tiffany connected with Trevor   (0:17:03) The challenge of selling oneself   (0:23:39) Discussion on structuring content categories   (0:24:01) Scheduling and batching episodes   (0:26:03) Importance of consistency and going live   (0:31:49) Importance of recognizing the audience in live streams   (0:38:01) Cost of podcast equipment   (0:42:40) Using Riverside for recording   (0:42:45) Tiffany Jones talks about her experience using Riverside for recording   (0:47:30) Tiffany asks about live streaming and the platforms where the podcast can be streamed   (0:51:17) Uploading the podcast and where it can be distributed   (0:54:48) The rise of video podcasts and the importance of recording both audio and video   (0:55:20) Content distribution platforms like Spotify and Apple are embracing podcasts   (0:57:53) Elements needed for podcast publishing include video, thumbnails, and show notes   (1:00:04) Collect data by organizing guest information for future collaborations and referrals   (1:04:25) Asking for referrals can lead to great guest recommendations for future episodes   (1:06:39) Use ChatGPT to generate podcast titles, descriptions, and interview questions   (1:08:05) Treating interviews as conversations, not interrogations   (1:12:05) Hiring a video editor to clean up your podcast episodes   (1:16:18) Tiffany plans to upload and share her podcast   (1:18:27) Hiring video editors helps change lives on the other end   (1:19:36) Riverside can create clips with captions and logos for promotion   (1:20:08) Podcasting doesn't have to be difficult, just start with a camera, microphone, and Riverside   (1:25:27) Framework for launching the podcast and putting it out to the universe   (1:26:37) Tiffany is ready to take action and make her podcast a reality (1:27:34) Paying attention to your podcast requires investment   (1:29:45) Tiffany Jones: Grateful for the connection and excited for the ripple effect   (1:30:38) It's all about who you know.

About the Guest(s): Jack Espy is the young and dynamic CEO of Spirited Hive, a company he started in the wake of being let go during the COVID-19 pandemic. His journey began while he was still in college, planning to enter real estate finance and investments. However, his unexpected job loss led him to create what is now a flourishing canned cocktail empire known for its fun and healthier alternative to traditional alcoholic beverages. Jack's entrepreneurial spirit shined through as he leveraged his love for health and fitness into his business, pioneering cocktails sweetened with honey. Episode Summary: In this episode, we dive into the world of entrepreneurship with Jack Espy, whose resilience and innovative thinking have turned a period of uncertainty into an opportunity for growth and success. His company, Spirited Hive, embodies the excitement and problem-solving dynamic that makes the industry not just a business but a journey of enjoyment and community. Jack Espy shared his inspiring story, from starting Spirited Hive with a simple idea during the lockdown to tackling initial challenges like rebranding and securing high-profile partnerships with sports teams. The narrative unfolds with his focus on adapting to a saturated market, throwing "spaghetti against the wall" to see what marketing strategies stick, and leading his team through remote work challenges. Key themes center on his focus on personal development, leading by example, and instilling a sense of fun into the brand culture. The episode is rife with strategies and takeaways for anyone looking to navigate the complexities of starting and scaling a business. Resources: Jack Espy Instagram: @jack_espyCareer Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:01:51) Jack shares the story behind the name "Mint B" for his brand. (0:03:30) Jack’s first step he took in starting his company. (0:06:19) The importance of seeking advice and guidance from others. (0:10:25) Jack Espy talks about how challenging moments shape him as a leader. (0:11:47) How Jack got the sponsorship with the national soccer club. (0:14:08) Jack Espy explains the risk and potential downside of the partnerships. (0:16:27) The unique nature of partnerships with stadiums and teams. (0:18:11) Jack’s plans for launching a new brand focused on health and wellness. (0:21:32) The goal of owning consumers with different products throughout the week. (0:25:18) Utilizing events, activations, partnerships, and ambassador program for growth. (0:28:45) Embracing the messy and scary aspects of starting a business. (0:29:32) Taking risks and aiming for the potential of a multi-million dollar company. (0:38:14) The importance of personal development in becoming a better leader. (0:39:21) The role of health and fitness in personal development and leadership. (0:40:13) Leading by example and showing results. (0:43:12) Making boring topics exciting and fun. (0:48:43) Encouraging intrapreneurship and employee brand promotion. (0:50:10) Mitigating concerns and encouraging employees to be brand ambassadors. (0:52:06) Dealing with employees showing up drunk or hungover to work. (0:53:39) Taking the first step towards achieving dreams and goals. (0:55:19) Spirited Hive website for purchasing products and merch. (0:56:15) Conclusion.

About the Guest(s): Kim Ades is the President and Founder of Frame of Mind Coaching and JournalEngine™ Software. Recognized as an expert in the field of thought mastery, Ades has developed a unique coaching methodology that focuses on leveraging a person's thinking to drive outcomes. With a background as a serial entrepreneur, including developing simulation-based assessments in her prior software company, she has a wealth of experience in understanding what differentiates top performers in various fields. Kim is also an author, speaker, and a coaching influencer, dedicating her career to teaching the principles of emotional resilience and success psychology. Episode Summary: In this enlightening episode of the podcast, Kim Ades delves into the intricate relationship between personal beliefs and achieving goals. She provides an insightful discussion on how internal belief systems impact every aspect of our behaviors and the outcomes we experience. Listeners are invited into a deep conversation about emotional resilience, and how it can be the distinguishing factor between those who succeed and those who continually face obstacles without progress. The dialogue unfolds as Kim Ades shares compelling insights based on her professional journey and the discoveries she made while assessing what makes top performers stand out. With a focus on the concept of leveraging adversities for growth, the discussion flows into strategies for building emotional resilience, the impact of journaling, and how to embrace challenges as opportunities for extraordinary success. Throughout, Kim emphasizes the importance of aligning one's belief system with their goals to facilitate achievement and personal growth. Resources: Kim Ades LinkedIn: https://www.linkedin.com/in/kimades/?original_referer=https%3A%2F%2Fwww%2Egoogle%2Ecom%2F&originalSubdomain=caCareer Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:01:04) Kim's background as a serial entrepreneur   (0:02:13) Emotional resilience as the key differentiator for top performers   (0:06:25) How long to sit in a setback before letting go   (0:07:41) Perceiving setbacks as gifts and opportunities   (0:10:48) Finding blessings in difficult situations   (0:14:24) Example of how beliefs can impact performance in a race   (0:17:01) Personal story of how belief in the possibility of success drove motivation   (0:22:33) Coaching helps challenge and change limiting beliefs   (0:23:06) The importance of being mindful of the content we consume (0:24:18) The negative impact of toxic podcasts and media   (0:26:54) Recognizing toxic relationships and creating distance (0:28:33) Surrounding yourself with winners to become a winner (0:29:09) The importance of monitoring your mood and how you feel (0:31:10) Establishing foundational habits to improve mood  (0:32:30) The power of journaling every day (0:34:48) Journaling about both positive and negative experiences (0:37:28) The benefits of having a coach read your journal (0:43:39) Building a lifelong relationship with clients (0:43:39) Kim Ades describes the lifelong relationship with clients (0:46:15) Kim Ades encourages the client to hire people to reduce stress (0:52:06) The importance of choice and control over one's life (0:53:11) The need to move on from victimhood and not wallow in negative emotions (0:54:20) Introduction to Kim's coaching corner and its purpose (0:56:48) Common challenges faced by high performers and leaders (1:04:08) The importance of writing down and examining one's beliefs (1:05:19) The importance of little things (1:05:40) Conclusion

About the Guest(s): Rebecca Contreras is the accomplished CEO of AvantGarde, showcasing her leadership and commitment to excellence. A business leader with a strong sense of advocacy, she also serves as a dedicated board member of the not on our watch Texas event and movement. Her personal experiences have shaped her into an advocate for children's safety, particularly in the online space. Contreras's professional background is marked by service to three iconic Texas leaders, including Ann Richards, Kay Bailey Hutchison, and George W. Bush. Episode Summary: In this compelling episode of the who you know show, host Trevor Houston sits down with Rebecca Contreras, an influential figure in business and child advocacy. They address the serious and growing issue of online child exploitation, with a particular focus on Texas' unfortunate ranking as the second state in the nation for human trafficking and sex exploitation of children. Dive into an engaging conversation that explores practical steps for awareness, prevention, and the potential for political involvement to catalyze change in this crucial arena. Contreras shares poignant personal experiences of exploitation and abuse, highlighting the importance of engaging women in business and families across Texas to take a stand against such atrocities. As the conversation progresses, the topic shifts to Contreras's potential political aspirations, examining the power of grassroots mobilization and the importance of every Texan having access to the American dream. Resources: Rebecca Contreras LinkedIn: https://www.linkedin.com/in/rebecca-contreras-98059013/Career Transition Summit: https://event.webinarjam.com/register/67/04404igv LinkedIn e-book: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://online.flippingbook.com/view/714118097/⁠⁠⁠⁠⁠⁠⁠  ⁠⁠⁠⁠⁠⁠⁠Subscribe: ⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/who-ya-know-show ⁠⁠⁠⁠⁠⁠⁠⁠Trevor Houston is a licensed financial professional offering insurance/financial products through various carriers. For more info visit ⁠⁠⁠⁠⁠⁠⁠⁠http://cpwstrategies.com Chapters: (0:00:00) Introduction to the show and guest, Rebecca Contreras   (0:01:16) Rebecca shares her personal experience with exploitation   (0:02:15) Reasons why Texas ranks second in human trafficking   (0:03:43) Engaging women in business to raise awareness   (0:06:02) The American Dream and the benefits of living in Texas   (0:07:07) Discussion on the political divide and healthy dialogue   (0:09:37) Rebecca Contreras talks about changing the tone regarding child trafficking   (0:10:13) Rebecca Contreras discusses the tendency to ignore the issue and shares a disturbing story   (0:10:55) The psychological reasons behind ignoring the issue   (0:11:13) Trevor’s personal experience related to child exploitation   (0:12:46) Trevor concludes the show and thanks Rebecca for her involvement.