If you have been in sales for any length of time, you would have experienced negotiations. For many sales people, negotiations are a very fruitful and positive experience, and yet for others, it can be demanding, very difficult and also stressful. It doesn't have to be. As sales leaders and sales people, we can develop our negotiations muscle to where we are able to deliver tangible and valuable outcomes, both for our organisation as well as the customer. In today's episode, I had the privilege of speaking with Mark Raffan, Head of Training at Negotiations Ninja, and the best selling author of the recently released book, "9 Secrets to Win Deals & Influence Stakeholders". It is another phenomenal conversation where Mark shares nuggets of gold on how to become a more effective negotiator - I trust you enjoy the conversation. To connect with Mark and to learn more about Negotiations Ninja, please go to https://www.linkedin.com/in/markraffan/ And to order a copy of Mark's book, please go to Amazon at https://www.amazon.com.au/dp/B0CGM8W5LS/ref=cbw_us_au_dp_ags?smid=A4XRJ8S0WXSO0