What if you could turn your social media presence into a powerful tool for business growth and thought leadership? Today’s episode of the Uncommon Leader Podcast promises just that. We're thrilled to have Katie McKiever, a seasoned social media communications consultant, share her journey and expertise. From the early days of Facebook business pages to the sophisticated personal branding opportunities on LinkedIn, Katie provides valuable insights and actionable tips for optimizing your social media profiles, engaging effectively with content, and maintaining a consistent posting schedule.

Katie underscores the game-changing potential of personal branding over corporate branding, particularly on LinkedIn. She introduces the 3-2-1-go framework, a simple yet effective strategy to help anyone kickstart their LinkedIn presence. By focusing on three types of posts, engaging twice a week, and committing to one platform for three months, listeners can break down the process into manageable steps. We also address a common concern: the fear of employees going rogue online. Katie highlights how empowering employees to represent your brand can significantly amplify overall brand visibility and engagement, offering strategic advantages that far outweigh the risks.

To wrap up, Katie shares a poignant childhood story that fueled her passion for helping others, adding a deeply personal touch to our conversation. Her narrative not only enriches the episode but also emphasizes the importance of authentic connections. As we conclude this enriching conversation, we extend our heartfelt thanks to Katie for her invaluable insights and to our listeners for tuning in. Remember to share this episode with friends and colleagues who might benefit from our discussion and leave a rating and review on your favorite podcast platform to help others discover our community of uncommon leaders. Let's continue to foster growth and champion excellence together!

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Did you know that many of the things that I discuss on the Uncommon Leader Podcast are subjects that I coach other leaders and organizations ? If you would be interested in having me discuss 1:1 or group coaching with you, or know someone who is looking to move from Underperforming to Uncommon in their business or life, I would love to chat with you. Click this link to set up a FREE CALL to discuss how coaching might benefit you and your team)

Until next time, Go and Grow Champions!!

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