Small businesses often face challenges in building a positive reputation and generating media coverage. That's because they don't have the same resources as larger businesses. They may not have a dedicated marketing or public relations team or have the budget to pay for advertising. How can small companies step up their public relations game to attract customers and generate revenue from dream clients?

In today's edition of the Knucklehead Podcast, Mickie Kennedy talks about Public Relations (PR). He will share how PR is a great business strategy, his business model, and how technology has changed how PR works.

Mickie Kennedy is the Founder and President of eReleases, a leader in affordable press release writing and distribution services. He developed eReleases in 1998, believing that publicity is not only for the big guys and to give small businesses access to the media and national newswire. eReleases delivers personal service and exceptional value to every customer, with every press release at every price point.

Enjoy!

In This Episode

02:39 - Mickie's struggles during the first 14 years of his business

05:29 - What motivated Mickie to join mastermind groups

08:00 - Mickie's business model

11:15 - How Mickie overcame business challenges

15:53 - How anyone can develop a PR strategy

20:00 - An example of PR going in a different direction

22:52 - How technology has changed PR

24:55 - A list of companies that excel at PR

27:06 - Why people with different political viewpoints are so deeply divided

Favorite Quotes

03:19 - "I was a micromanager, and my exacting expectation of perfection cost my employees their sanity." - Mickie Kennedy

04:10 - "This HR professional did me a favor by identifying that I was the weak link. I was the reason that people did not like being there." - Mickie Kennedy

17:17 - "When everybody in your industry is talking about one hot button issue, it's so easy to just join the conversation with another 'me too, and here's my opinion on it.' You're not going to stand out in a crowded marketplace where you're just agreeing with everybody. But if you're willing to have a rational contrarian viewpoint on a trending topic, you're going to appear in a lot more articles than just agreeing with it and going along with it." - Mickie Kenny

30:30 - "Being human and having conversations is productive because you can get and build a relationship with someone. And I think that relationship is how we will have a successful business." - Mickie Kennedy

Connect with Mickie Kennedy
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eReleases

Free Master Class: How to Build a PR Campaign Designed to Get Massive Media Coverage

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Connect with Knucklehead Media Group
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• Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

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