Self Made Tastes Better

Brett Berish

Brett Berish, Founder & CEO of the International wine & spirits company Sovereign Brands sits down with some of the world’s biggest celebrities, from recording artists to athletes, actors, TV personalities and influencers to discuss their "Self Made" journey to success – all of whom are also confirmed fans of Sovereign’s brands.

Brett Berish's self-made success has informed his company’s values, culture & celebrity partnerships, culminating in Sovereign’s prolific marketing campaign “Self Made Tastes Better.”

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Our Editor's Take

Self Made Tastes Better is a podcast that motivates listeners to pursue their dreams. Host Brett Berish interviews a successful, famous person in each episode. The guest shares how they achieved success despite expectations of failure. Then, they discuss their challenges and the people who supported them. These are vulnerable, heartfelt stories of overcoming adversity. Many of the podcast's guests, like Lil Wayne, DJ Khaled, and Eve, are from the music industry. But Berish also speaks to entrepreneurs and CEOs, NBA stars, and comedians. His guests are a mix of notable people from all sectors. The podcast hopes to show the listeners that hard work and dedication in any field can lead to a better life.

The host of Self Made Tastes Better has his own success story that people may find inspiring. Berish owns a small family business with his father and brother. They founded Sovereign Brands in 1999. Through innovation and determination, they earned recognition worldwide.

Now, they own Luc Belaire, a French wine selection. They also produce Armand de Brignac Champagne. Its Brut Gold received the title of the world's top champagne at a blind tasting in 2010. Sovereign Brands also partnered with Bacardi and other notable wine and spirit producers. Berish understands what it's like to build something from nothing. So, on his podcast, he helps share the tales of other people who fought to get to where they are today.

Self Made Tastes Better reveals the guest's struggle before becoming famous. For instance, rapper Ashley Walters discusses his life after prison. Bow Wow talks about working since he was 14. G Herbo explains how rap saved his life and how he uses it to support his community. Between the motivational conversations, the podcast also features plenty of tips. Berish always asks his guests about their business decisions and strategies. The goal is to provide listeners with practical advice they can use in their lives.

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