eCom Pulse - Your Heartbeat to the World of E-commerce.

Eitan Koter

Welcome to "eCom Pulse" – Your Gateway to the Heartbeat of E-Commerce Dive into the dynamic and ever-changing world of eCommerce with "eCom Pulse," a podcast dedicated to bringing you the latest trends, strategies, and insights from the digital marketplace. Hosted by Eitan Koter, co-founder and co-CEO of Vimmi, "eCom Pulse" offers a unique blend of informative discussions, expert interviews, and in-depth analysis, making it the perfect companion for anyone keen on understanding the intricacies of online business. Subscribe to "eCom Pulse" on Apple Podcasts, Spotify, or your favorite podcast. read less
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Episodios

Innovations in E-Commerce: Liz Kressel's Journey from Media to Online Shopping
Hoy
Innovations in E-Commerce: Liz Kressel's Journey from Media to Online Shopping
In this conversation, Liz Kressel, an e-commerce expert, discusses various topics related to e-commerce, including the integration of entertainment and commerce, the rise of live shopping and shoppable videos, best practices for live shopping events, e-commerce challenges and trends, optimization and customer journeys, the role of agencies in the Shopify ecosystem, and strategies for implementing subscriptions in e-commerce. Liz also highlights the opportunities in the B2B e-commerce sector. In this conversation, Liz Kressel discusses the various applications and potential of live shopping in the B2B space. She highlights how live shopping can be used as a selling tool and a way to streamline the purchasing process. Liz also explores alternative uses of live shopping, such as in the insurance industry for informational conferences. The conversation then shifts to the evolving market and audience, with a focus on the preferences of Gen Z and Gen Alpha. Liz shares her thoughts on the future of e-commerce, including the potential for digital storefronts and immersive experiences. She emphasizes the importance of visual content and shoppable videos in driving engagement. Finally, Liz emphasizes the need for businesses to regularly evaluate and optimize their user experience to maximize conversions. Takeaways The integration of entertainment and commerce is a growing trend, with content providers becoming e-commerce players and vice versa.Live shopping and shoppable videos are effective ways to engage customers and drive conversions.When planning a live shopping event, it is important to set clear goals, choose the right hosts, market the event effectively, and follow up with customers after the event.E-commerce brands face challenges in optimizing their customer journeys, including website design, navigation, and messaging.Shopify is a popular platform for e-commerce brands, but agencies still play a crucial role in providing technical expertise and strategic guidance.Implementing a successful subscription strategy requires careful planning, including considering customer onboarding, marketing, and customer service.The B2B e-commerce sector offers significant opportunities for growth and innovation. Live shopping has significant potential in the B2B space, allowing for streamlined purchasing processes and one-to-many marketing.Alternative industries, such as insurance, can also benefit from live shopping by using it for informational conferences and transactional purposes.The market and audience for e-commerce are evolving, with younger generations preferring digital platforms and immersive experiences.The future of e-commerce may involve digital storefronts, shoppable videos, and a shift towards visual content.Businesses should regularly evaluate and optimize their user experience to maximize conversions and avoid leaving money on the table. Chapters 00:00 Introduction and Background 03:01 Integration of Entertainment and Commerce 07:58 Live Shopping and Shoppable Videos 13:01 Best Practices for Live Shopping Events 15:44 E-commerce Challenges and Trends 19:34 Optimization and Customer Journeys 22:03 Shopify and the Role of Agencies 26:27 Subscription Strategies and Implementation 31:45 B2B Opportunities in E-commerce 32:11 B2B Applications of Live Shopping 33:09 Alternative Uses of Live Shopping 35:06 The Evolving Market and Audience 37:03 The Future of E-commerce 39:07 Shoppable Video and Visual Content 40:15 Importance of User Experience 41:11 Closing Remarks and Contact Information Liz's LinkedIn: https://www.linkedin.com/in/lizkressel/ Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
From China to Global Impact: Carmen Muley’s Live Shopping Journey
Ayer
From China to Global Impact: Carmen Muley’s Live Shopping Journey
Carmen Muley, a live shopping and social commerce expert, shares her personal journey and experiences in the live shopping industry. She discusses the birth of live shopping in China and its evolution over the years. Carmen highlights the differences in consumer behavior between China and the Western world, emphasizing the need for European brands to be more open to trying new things. She also provides insights into the challenges and objections brands face when implementing live shopping strategies. Carmen explains the process for launching a successful live shopping event, including event production and preparation, engaging the audience during the event, and post-event marketing and follow-up. She discusses the options for streaming live events on social media platforms and brand websites, as well as the strategies employed by small and medium-sized businesses versus big enterprises. Carmen highlights the importance of live sellers who have a background in TV shopping channels or are influencers. Carmen also introduces Stream Plaza, a live shopping marketplace that aims to connect brands with their audience. She explains the features of Stream Plaza, such as branded stores, live streaming, and product videos. Additionally, Carmen shares her love for traveling and recommends visiting Myanmar for a unique experience. Takeaways Live shopping originated in China and has evolved significantly over the years.European brands should be more open to trying new things and embracing live shopping.The success of a live shopping event depends on strategic planning, event production, and engaging the audience.Post-event marketing and follow-up are crucial for driving sales and maintaining customer engagement.Streaming live events on social media platforms and brand websites have different advantages and limitations.Small and medium-sized businesses are more flexible and willing to try new things in live shopping compared to big enterprises. Live sellers play a crucial role in live shopping, combining sales expertise with audience interaction.Stream Plaza is a live shopping marketplace that offers branded stores, live streaming, and product videos.The goal of Stream Plaza is to help brands sell more by improving conversion rates and providing a unique shopping experience.Carmen Muley enjoys traveling and recommends visiting Myanmar for its temples, unique culture, and delicious food. Chapters 00:00 Introduction and Personal Journey 00:39 The Birth of Live Shopping 01:35 Early Live Shopping Experiences 02:37 Evolution of Live Shopping 03:36 TV Shopping Experience 04:26 Transition to E-commerce and Social Commerce 05:23 Reasons for Moving to China 06:13 Opportunities in China 07:14 Differences in Consumer Behavior: China vs. Western World 08:02 Objections and Challenges for Brands in Europe 09:10 Opportunity for Brands to Stand Out 10:09 Niche Markets for Live Shopping 11:21 Streaming on Social Media vs. Brand's Website 13:36 Process for Launching a Successful Live Shopping Event 18:23 Event Production and Preparation 21:05 Engaging the Audience during the Event 25:43 Post-Event Marketing and Follow-Up 28:19 Streaming on TikTok Shop and Social Media 32:12 Live Shopping Strategies for SMBs vs. Big Enterprise 33:47 The Role of Live Sellers 36:44 Introducing Stream Plaza 39:08 Helping Brands Sell More 40:00 Carmen's Love for Travel Carmen's LinkedIn: https://www.linkedin.com/in/carmenmuley/ Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at ⁠www.vimmi.net
Driving Profit Through Operational Innovation with Kathleen Sullivan Garman
Hace 2 días
Driving Profit Through Operational Innovation with Kathleen Sullivan Garman
In this conversation, Kathleen Sullivan Garman shares her expertise in operations and optimization in the e-commerce industry. She discusses her passion for operations and the importance of efficiency in driving profitability. Kathleen explains her typical engagements, which involve analyzing and optimizing various aspects of a company's operations. Kathleen emphasizes the need for a structured implementation process and the challenges of change management. Kathleen also discusses the importance of sales and operations planning (S&OP) in aligning departments and improving overall company performance. She highlights the evolving e-commerce landscape and the adoption of technology and data analytics. Kathleen concludes by discussing the importance of product line analysis and the benefits of selling on Amazon. In this conversation, Kathleen Sullivan Garman shares insights and advice on various aspects of brand growth and operations. She discusses the process of launching and protecting a brand on Amazon, the rise of social shopping platforms like TikTok, and the importance of meeting customers where they are. Kathleen also explains the difference between multi-channel and omni-channel strategies, provides tips for selecting and working with 3PL partners, and discusses the pros and cons of 3PL vs. 4PL. Additionally, she shares her personal journey of overcoming fear and embracing adventure, and offers resources and tools for brands to succeed. Takeaways: Efficiency in operations is crucial for driving profitability in e-commerce.Implementing change and optimizing operations require a structured process and overcoming resistance to change.Sales and operations planning (S&OP) is essential for aligning departments and improving overall company performance.The e-commerce industry is evolving, and brands need to adopt technology and data analytics to stay competitive.Analyzing product lines and reducing less profitable skews can improve overall business performance.Selling on Amazon can provide credibility and reach a wider customer base. Chapters 00:00 Introduction and Background 01:05 Passion for Operations 03:02 Engagements and Typical Projects 07:32 Implementation Process 08:32 Sales and Operations Planning (S&OP) 16:23 Challenges of S&OP 20:16 E-commerce Trends and Technology Adoption 23:21 Product Line Analysis and Skew Reduction 26:01 Go-to-Market Strategies 29:07 Launching on Amazon 29:40 Launching and Protecting Your Brand on Amazon 31:10 The Rise of Social Shopping 32:30 Meeting Customers Where They Are 33:30 Multi-Channel vs. Omni-Channel 35:22 Selecting and Working with 3PL Partners 38:34 3PL vs. 4PL 41:57 Overcoming Fear and Embracing Adventure 45:20 Be Brave and Make Changes 45:56 Resources and Tools for Brands Kathleen's LinkedIn: https://www.linkedin.com/in/sullygarman/ Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
Vinny O'Brien's Guide to Building Customer Loyalty in the Digital Age
Hace 3 días
Vinny O'Brien's Guide to Building Customer Loyalty in the Digital Age
Vinny O'Brien discusses the future of e-commerce and the concept of free commerce for everyone. He highlights the need for a shift in the traditional e-commerce blueprint and the importance of education in the industry. Vinny also explores the role of AI in e-commerce and the challenges of data-driven decision-making. He addresses the impact of platforms like Shopify and the changing landscape of advertising and exposure in the e-commerce space. In this conversation, Vinnie O'Brien discusses the use of video to engage customers and the importance of investing in brand campaigns. He emphasizes the need to differentiate through brand awareness and build customer goodwill. T he conversation also explores the evolution of shoppable video and the use of Facebook Live for product engagement. Vinnie shares insights on using live shopping for product launches and the importance of engagement and production value in video. The conversation concludes with a discussion on the future of shoppable TV and the balance between high production value and authenticity in video content. Takeaways: Vinny's journey from eBay to his current endeavors illustrates the dynamic nature of e-commerce and the importance of adapting to its changes.Vinny introduces the idea of 'free commerce', advocating for accessible and inclusive e-commerce, and stresses the importance of education in this field.Vinny's work with Rick Watson at RWM Commerce showcases the benefits of combining diverse skills and perspectives in digital commerce.Vinny's insights reveal how technology, like AI, is reshaping retail, from product descriptions to customer insights.Video can be a powerful tool for engaging customers and driving brand awareness.Shoppable video on big screens, such as TVs, presents new opportunities for e-commerce.Being open-minded and questioning traditional e-commerce practices can lead to innovation and improved conversion rates. Chapters: 00:00 Introduction and Background 09:56 The Future of E-commerce: Free Commerce for Everyone 16:03 Challenges and Trends in E-commerce 21:39 The Impact of AI in E-commerce 24:38 Data and Decision-Making in E-commerce 30:43 The Role of Shopify and the Changing Landscape of E-commerce 33:22 Navigating the Challenges of Advertising and Exposure 34:46 Using Video to Engage Customers 35:12 Investing in Brand Campaigns 36:35 Differentiating Through Brand Awareness 37:39 Building Customer Goodwill 38:45 The Evolution of Shoppable Video 39:30 Using Facebook Live for Product Engagement 41:49 Using Live Shopping for Product Launches 42:47 The Importance of Engagement and Production Value in Video 45:25 Exploring Shoppable Video on Big Screens 48:06 The Future of Shoppable TV 50:43 High Production Value vs Authenticity in Video 52:51 Vinnie's Experience as a Rickshaw Runner 56:18 The Importance of Questioning and Being Open-Minded in E-commerce 57:16 Where to Find Vinnie Vinny O'Brien's LinkedIn: https://www.linkedin.com/in/vinnyobrien/ RMW Commerce: https://www.linkedin.com/company/rmwcommerce/ Rick Watson's LinkedIn: https://www.linkedin.com/in/ecommercestrategyconsulting/ Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
Jennifer Peters: Crafting Success in the Supplement Market
Hace una semana
Jennifer Peters: Crafting Success in the Supplement Market
Jennifer Peters, an e-commerce expert, discusses the challenges and strategies in the supplement industry. She shares insights on how OLLY, a supplement brand, differentiates itself in the market and positions its products in the e-commerce space. Jennifer highlights the importance of customer delight and the role of marketing in creating a pleasant customer experience. She also discusses the product configuration and variants offered by OLLY. Additionally, Jennifer talks about the impact of AI in e-commerce and the evolving staffing needs in the industry. In this episode, Jennifer Peters shares insights and experiences from the e-commerce industry. She emphasizes the importance of speed and flexibility in the fast-paced market, where delays can result in missed opportunities. Jennifer also discusses the value of working with vendors and partners who are invested in the success of the business. Building long-term relationships with these partners can lead to mutually beneficial outcomes. She highlights the need for making informed decisions about vendors and being open to admitting mistakes and changing course when necessary. Jennifer also explores the challenges of omnichannel strategies and tracking customer behavior across channels. Lastly, she shares a unique hobby of hers: cleaning and restoring gravestones. Takeaways Customer delight is crucial in the supplement industry, and brands should focus on creating a pleasant experience for customers.Innovation and product development are key to staying competitive in the market.Marketing plays a vital role in launching new products and acquiring customers, with channels like email, SMS, and influencers being effective.E-commerce teams need to be agile and adaptable, leveraging data and technology to drive efficiency and make informed decisions.The staffing needs in e-commerce are evolving, with a focus on filling skill gaps and building efficient teams. Speed and flexibility are crucial in the fast-paced e-commerce market.Building long-term relationships with vendors and partners can lead to successful collaborations.Making informed decisions about vendors and being open to admitting mistakes are important for growth.Tracking customer behavior across channels is a challenge in the omnichannel landscape. Chapters 00:00 Introduction and Background 01:08 Overview of OLLY and the Supplement Industry 02:49 Differentiating OLLY in the Market 03:48 Positioning OLLY in E-commerce 05:06 Product Configuration and Variants 06:28 Innovation and Product Development 08:08 Marketing and Launch Strategies 09:48 Marketing Channels and Influencers 13:58 Challenges in Customer Acquisition 16:37 The Changing Landscape of E-commerce 20:39 The Impact of AI in E-commerce 23:53 SKU Rationalization and Focus 25:46 E-commerce Technology Stacks and Operations 29:37 Skills and Staffing in E-commerce 34:37 The Importance of Speed and Flexibility 35:20 Working with Vendors and Partners 36:17 Building Long-Term Relationships with Vendors 37:13 Making Informed Decisions about Vendors 38:10 Being Open to Change and Admitting Mistakes 39:48 Omnichannel and D2C vs B2B 41:01 Challenges of Tracking Customer Behavior Across Channels 43:09 The Ever-Changing and Evolving Nature of E-commerce 43:34 Jennifer's Hobby: Cleaning and Restoring Gravestones 45:09 Where to Find Jennifer Jennifer's LinkedIn: https://www.linkedin.com/in/jennifer-peters-3bbb6220/ Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
The Future of Furniture Shopping with Alex Back from Couch.com
14-02-2024
The Future of Furniture Shopping with Alex Back from Couch.com
Alex Back, founder and CEO of Couch.com, shares his journey in the furniture industry and the challenges he faced in helping customers find the right couch. He discusses the innovation he introduced in the online furniture space and the importance of customer service. Alex explains the concept behind Couch.com and its goal to provide a personalized shopping experience through an AI-powered quiz. He also discusses the monetization model and marketing strategy for the platform. Finally, Alex shares his thoughts on building a company with an exit in mind. The conversation with Alex from couch.com covers various topics related to the growth and future of the online furniture industry. Alex discusses the consideration of acquisition, the process of building the platform, the focus on building an organic audience, the future of brick and mortar retailers, the growth of online shopping, and lessons from his acting and singing career. Overall, the conversation highlights the opportunities and challenges in the furniture industry and the importance of tenacity and preparation in entrepreneurship. Takeaways The furniture industry faced challenges in the early days of e-commerce, with customers hesitant to make big-ticket purchases online.Providing excellent customer service and building trust were key factors in overcoming objections and increasing conversions.Couch.com aims to help customers find the perfect couch by offering a personalized shopping experience through an AI-powered quiz.The platform monetizes through affiliate marketing and paid advertising partnerships with furniture brands.Building organic reach and co-branded partnerships are key components of the marketing strategy.Acquiring the domain name Couch.com was a strategic investment to establish a strong brand presence in the furniture industry.Reducing the time to purchase is a primary goal for Couch.com, as customers often take several weeks to make a decision.Building a company with an exit in mind depends on the founder's personal goals and vision for the business. Consideration of acquisition can be a turning point for a business and lead to strategic positioning and preparation.Building a robust platform and focusing on organic audience growth are key priorities for online retailers.Brick and mortar retailers in the furniture industry still hold a significant market share, but online shopping is expected to continue growing.Lessons from acting and singing, such as dealing with rejection and the importance of preparation, can be applied to entrepreneurship.Tenacity and perseverance are crucial qualities for startup founders. Chapters 00:00 Introduction and Background 01:00 Building Apartment 2B 03:00 Challenges and Innovation in the Furniture Industry 07:59 Overcoming Objections and Providing Customer Service 16:33 Creating the Couch.com Platform 20:18 Shopper Experience and AI-Powered Quiz 24:31 Monetization and Marketing Strategy 28:51 Acquiring the Couch.com Domain 32:51 Reducing Time to Purchase 36:37 Building with an Exit in Mind 37:37 Consideration of Acquisition 38:32 Building the Platform 39:41 Focus on Building an Organic Audience 42:04 The Future of Brick and Mortar Retailers 43:46 The Growth of Online Shopping 45:19 Lessons from Acting and Singing 46:43 Closing Remarks Alex's LinkedIn: https://www.linkedin.com/in/alex-back-49784435/ Visit www.couch.com Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
Small Brands, Big Dreams: Navigating Digital Marketing with Scott Ohsman
12-02-2024
Small Brands, Big Dreams: Navigating Digital Marketing with Scott Ohsman
In this episode, Scott Ohsman, VP Digital Commerce at Quickfire, shares his extensive experience in retail and digital marketing. He discusses his passion for working with small brands and the integration of marketing channels. Scott provides insights on planning and strategy for small businesses, the evolving budgets and platforms in digital advertising, and the impact of Apple 2021 and the cookieless world. He also highlights the rise of retail media and the importance of creative in advertising. The episode concludes with a discussion on video length and engagement, as well as the influence of organic content on paid campaigns. In this conversation, Scott and Eitan Koter discuss various topics related to digital marketing and advertising. They explore the impact of organic and paid advertising on customer engagement and success. They also delve into the rise of social commerce and its potential to revolutionize online shopping. Additionally, Scott shares some fun facts about himself, and they conclude the conversation by emphasizing the importance of focusing on the fundamentals of marketing in the fast-paced digital age. Chapters 00:00 Introduction and Background 06:24 Passion for Small Brands and Integrated Marketing 08:01 Planning and Strategy for Small Businesses 09:41 Evolving Budgets and Platforms 13:42 Insights on Meta, Google, and Amazon 18:36 Impact of Apple 2021 and Cookieless World 20:18 Rise of Retail Media and Budget Allocation 27:55 The Importance of Creative in Advertising 32:18 Video Length and Engagement 34:32 Paid vs Organic Campaigns 35:01 The Impact of Organic and Paid Advertising 39:28 The Rise of Social Commerce 44:20 Fun Facts about Scott 46:07 Back to Basics: Success in the Digital Age Scott's linkedIn: https://www.linkedin.com/in/scott-ohsman-861196a6/ Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
Unpacking AI's Impact on E-commerce with Daniil Andreev
09-02-2024
Unpacking AI's Impact on E-commerce with Daniil Andreev
In this episode, host Eitan Koter interviews Daniil Andreev from Ecorn, an e-commerce agency and Shopify partner, about the latest trends in AI and e-commerce. Daniil shares his personal story of how he got into the e-commerce industry and his journey from starting small side hustles to building his own agency. They discuss the various applications of AI in e-commerce, including virtual fitting rooms, AI-generated content, and conversion rate optimization. Daniil also highlights the importance of human touch in the age of AI and predicts that AI will continue to evolve and be adopted by more brands and merchants in the future. They discuss the possibility of a $1 billion startup with only one employee and make predictions about when it might happen. They also talk about Daniil's personal revelation of being a digital nomad and living in different countries. Finally, they share where listeners can find Daniil online. Takeaways AI has become more accessible and affordable for businesses, allowing them to leverage its capabilities in various aspects of e-commerce.AI can be used for virtual fitting rooms, AI-generated content, customer segmentation, personalization, and conversion rate optimization.The adoption of AI in e-commerce is still in its early stages, but there is a lot of potential for growth and innovation.While AI can automate certain tasks and improve efficiency, the human touch and expertise are still valuable and necessary in providing personalized experiences and building strong customer relationships. The idea of a $1 billion startup with one employee is not as far-fetched as it may seem. With advancements in technology and the rise of solopreneurs, it is possible for a single person to build a highly successful company.Distribution and audience acquisition are key factors in the success of a startup. Having a product or idea is important, but being able to reach and engage with a large audience is crucial for scaling to a billion-dollar valuation.The future of work is changing, and more people are embracing the digital nomad lifestyle. Being able to work remotely and live in different countries offers a sense of freedom and flexibility.To connect with Daniil Andreev and learn more about his work in e-commerce, you can find him on LinkedIn, Twitter, and other platforms under his full name or the handle 'ECorn.' Chapters 00:00 Introduction and Personal Story 07:26 AI in E-commerce: Use Cases and Challenges 22:12 AI in Marketing: Segmentation, Personalization, and Conversion Rates 32:44 The Future of AI in E-commerce 40:33 The First $1 Billion Startup with One Employee 43:18 Predictions for the First $1 Billion Startup 44:02 Personal Revelation: Digital Nomading 45:50 Where to Find Daniil Andreev Daniil's LinkedIn: https://www.linkedin.com/in/daniilandreev/ECORN: https://ecorn.agency/Shopify Copilot: https://chat.openai.com/g/g-KHEWkdia2-ecornxshopify-copilotDaniil's newsletter about AI: https://thecreatorsai.com/ Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
Redefining Retail: Navigating the Digital-Physical Blend with Carl Boutet
08-02-2024
Redefining Retail: Navigating the Digital-Physical Blend with Carl Boutet
In this episode, host Eitan Koter interviews Carl Boutet, an expert in e-commerce and retail innovation. Carl shares his background in retail and e-commerce, including his experience launching Cantel with Price Club and working with Costco.ca. He discusses his passion for teaching and his involvement with the Retail Innovation Lab at McGill University. Carl also explores the e-commerce trends in Asia, including the rise of shoppable video and the integration of digital and physical experiences. He highlights the importance of the transition to a cookieless world and the opportunities and challenges of retail media. In this conversation, Carl Boutet discusses the role of artificial intelligence in retail and the concept of the retail relevance index. He also shares insights from his book, The Great Acceleration, which explores the impact of the pandemic on the retail industry. Additionally, Carl provides personal insights on finding balance and discusses his support for sustainability initiatives. Takeaways: E-commerce is rapidly evolving, and it is important for businesses to keep up with the latest trends and technologies.The blurring of digital and physical experiences is a key trend in retail, with the integration of shoppable video and the rise of immersive commerce.Asia is leading the way in e-commerce adoption, with China being a major player in the market.The transition to a cookieless world presents challenges and opportunities for advertisers and retailers, with a focus on first-party data and retail media. Artificial intelligence is a fundamental stage in the evolution of retail, similar to the introduction of websites or electricity.The retail relevance index measures differentiation through attributes such as price, convenience, delight, and purpose.The Great Acceleration explores the impact of the pandemic on the retail industry and the need for retail resilience.Finding balance and considering sustainability are important aspects of navigating emerging technologies and new business models. Chapters: 00:00 Introduction and Background 03:16 Passion for Teaching and Retail Innovation Lab 08:27 E-commerce Trends in Asia 14:21 Shoppable Video and the Transition to the Western World 19:35 Blurring of Digital and Physical in Retail 25:09 Integration of Shoppable Experiences in Big Screens 27:33 Transition to a Cookieless World and the Rise of Retail Media 33:52 The Role of Artificial Intelligence in Retail 34:29 The Retail Relevance Index 37:33 The Book: The Great Acceleration 41:43 Personal Insights and Balance 42:43 Where to Find Carl Boutet Carl's LinkedIn: https://www.linkedin.com/in/carlboutet/ Download the white paper: Key Retail Innovation Learnings for SMEs, from the Bensadoun School of Retail Management Looking to elevate your e-commerce game with shoppable videos and social commerce? visit Vimmi at www.vimmi.net
The $3.6 Billion Ecommerce Expert: Jeremy Miller's Guide to Online Success.
06-02-2024
The $3.6 Billion Ecommerce Expert: Jeremy Miller's Guide to Online Success.
In this episode, I spoke with Jeremy Miller, Senior Director of Commerce Platform at Moda Operandi. Jeremy has over 25 years of experience launching, managing, and optimizing ecommerce platforms and businesses, including over $3.6 billion of revenue in built systems. Jeremy has a deep understanding of what it takes to build DTC and B2B businesses. He uses full digital transformation strategies by aligning engineering with business goals, hiring the ideal staff, managing international development teams, managing product strategy, and implementing effective UX/UI processes. The conversation then shifts to the role of analytics and data in e-commerce, highlighting the value of analyzing customer behavior and making data-driven decisions. The future of e-commerce is explored, with a focus on the increasing role of AI and automation. Finally, Jeremy shares a personal note about his involvement in the Blackbeard Spice Company, a pirate-themed spice rub company he co-founded. Takeaways Aligning e-commerce teams with the platform's construction leads to more efficiencies.The ideal candidate for director of e-commerce should have good business acumen, understand how systems work together, and have marketing skills.International development teams offer opportunities for 24/7 coverage and access to quality talent, but communication and cultural differences can be challenges.UI/UX design should focus on aligning with customer needs and leveraging platform capabilities.D2C and B2B environments have different requirements, but both should prioritize user experience and functionality.A well-defined process for UI/UX design and implementation, including wireframes, visual design, and testing, is crucial for success. Chapters 00:00 Introduction and Background 05:27 Building and Managing E-commerce Teams 08:47 Aligning Engineering and Business Goals 12:48 Ideal Candidate for Director of E-commerce 15:26 Managing International Development Teams 19:27 Product Strategy and Management 24:30 Differences Between D2C and B2B Environments 29:51 UI/UX Design and Implementation 38:24 User Experience and UI/UX 39:15 Analytics and Data 41:47 The Future of E-commerce 46:48 Personal Note: Blackbeard Spice Company Jeremy's LinkedIn: https://www.linkedin.com/in/jeremymiller5/ Blackbeard Spice Co: https://blackbeardsspice.com/ Blackbeard Instagram: https://www.instagram.com/blackbeardsspice/ Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net
Mastering Brand Exits: Inside Octillion's Acquisition Playbook
05-02-2024
Mastering Brand Exits: Inside Octillion's Acquisition Playbook
Kunle Campbell, co-founder of Octillion, shares insights on evaluating and acquiring brands in the CPG industry. He discusses the evaluation criteria, acquisition strategy, and the importance of working capital and financing. Kunle also highlights the significance of the technology stack and operations in the acquisition process. He provides an overview of the current market conditions and the challenges faced by brands. Finally, Kunle talks about his motivation for writing the e-commerce growth strategy book and the importance of brand building and emotional intelligent marketing. In this conversation, Kunle Campbell discusses the importance of understanding emotions and building community in branding. He explains that emotions play a crucial role in triggering specific responses and creating a sense of community. By understanding the primary emotions of fear, anger, love, and a sense of community, brands can be more intentional in their communication and community-building efforts. Additionally, Kunle emphasizes the power of emotional decision-making, with 95% of daily decisions being made instinctively. He also shares a personal note about being a football coach for his son and highlights the importance of football as a language and a way to connect with others. Takeaways When evaluating and acquiring brands, consider factors such as revenue, profitability, and growth trajectory.Working capital and financing are crucial for scaling acquired brands and achieving growth targets.The technology stack and operations of a brand should be carefully assessed to ensure efficiency and scalability.The current market conditions present opportunities for acquiring distressed brands, but also require careful evaluation.Brand building and emotional intelligent marketing are essential for creating a strong connection with customers and driving growth. Understanding emotions is essential in branding and community building.Primary emotions like fear, anger, love, and a sense of community can be used to trigger specific responses.Emotional decision-making plays a significant role in daily choices.Football can be a powerful tool for building connections and fostering a sense of community. Chapters 00:00 Introduction and Background 06:22 Octillion: Evaluating and Acquiring Brands 10:46 Evaluation Criteria and Acquisition Strategy 14:37 Working Capital and Financing 19:47 Technology Stack and Operations 23:05 Current Market Conditions 29:59 Writing the E-commerce Growth Strategy Book 37:37 Importance of Brand Building and Emotional Intelligent Marketing 39:12 Understanding Emotions and Building Community 42:07 The Role of Emotions in Branding and Community Building 43:41 The Power of Emotional Decision Making 44:35 Personal Note: Football Coaching 45:25 Where to Find Kunle Campbell Kunle's LinkedIn: https://www.linkedin.com/in/kunlecampbell/ Twitter: @kunlecampbell YouTube: https://www.youtube.com/2xecommerce Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net
Innovative Strategies in Advertising: BSR Digital's Brian Roisentul Shares His Expertise
04-02-2024
Innovative Strategies in Advertising: BSR Digital's Brian Roisentul Shares His Expertise
In this episode, Brian Roisentul, founder and CEO of BSR Digital, shares his personal journey from a background in computer science to becoming an advertising expert. He emphasizes the importance of going back to the basics in marketing and advises brands to focus on creating a strong product and validating its demand before investing in advertising. Brian discusses the key elements of an ideal marketing strategy, including setting clear goals, developing a plan, and balancing acquisition and retention strategies. He also highlights the significance of data analysis, the impact of a cookie-less world, and the role of AI in advertising. In this conversation, Brian Roisentul shares insights on taking action and putting knowledge into practice. He emphasizes the importance of consistently doing the basics and taking daily actions to achieve success. Brian also shares personal insights about himself, including being a parent and his hobbies. He mentions his love for playing the guitar and soccer. Additionally, Brian discusses his passion for giving back and mentoring others, highlighting his involvement as a mentor on a platform called Growth Mentors. Takeaways: Focus on creating a strong product and validating its demand before investing in advertising.Develop a clear marketing strategy with specific goals and a well-defined plan.Balance acquisition and retention strategies to drive business results.Emphasize the importance of data analysis and leveraging customer feedback for effective marketing. Chapters 00:00 Introduction and Background 03:00 Transition from Development to Marketing 06:00 Creating an Ideal Marketing Strategy 09:00 Defining Success Parameters 11:30 Spending Environment and Trends 13:30 Budget Allocation Across the Value Chain 14:30 Effectiveness of Different Media Formats 18:00 Marketing Strategies for Different E-commerce Niches 21:00 The Role of Data in Advertising Strategy 25:00 Balancing Data and Creativity 28:00 Adapting to a Cookie-less World 30:00 The Role of AI in Advertising 34:00 Common Mistakes in Digital Marketing 38:00 Going Back to the Basics 39:09 Taking Action and Putting Knowledge into Practice 39:49 Personal Insights and Hobbies 40:28 Giving Back and Mentoring 41:25 Contact Information and Closing Remarks Brian's LinkedIn: https://www.linkedin.com/in/brianroisentul/ GrowthMentor: https://app.growthmentor.com/mentors/brian-roisentul BSR Digital - https://www.bsrdigital.com/The DTC Insider podcast and newsletter - https://thedtcinsider.com/ Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net
Jack Lindberg: A Musician Turned Amazon Advertising Whiz
01-02-2024
Jack Lindberg: A Musician Turned Amazon Advertising Whiz
In this episode, Eitan Koter interviews Jack Lindberg, Director of Analytics at the Mars Agency. Jack shares his personal journey from being a musician to entering the analytics profession. He explains the role of Amazon Marketing Cloud and how it provides valuable data for brands. The key performance indicators (KPIs) that brands focus on include incrementality, profitability, and market share growth. Jack discusses the importance of analytics teams working closely with business stakeholders and translating their data needs. He also explores the future of retail media, the impact of AI and machine learning, and the challenges of sponsored placements in LLMs. In this conversation, Jack discusses the challenges faced by new brands and startups in competing with giants like Amazon. He highlights the importance of finding a niche in the ad tech space and providing connective tissue between different advertising platforms. Lindberg also emphasizes the opportunity for technology entrepreneurs to offer ad tech infrastructure to retailers, such as shoppable video solutions. Additionally, he shares a fun fact about his involvement in NFL punting analytics and provides information on where to find him and the Mars Agency. Takeaways New brands and startups can compete with giants by finding a niche in the ad tech space and providing connective tissue between different advertising platforms.Technology entrepreneurs have the opportunity to offer ad tech infrastructure to retailers, such as shoppable video solutions.Understanding and leveraging unique and niche areas, like NFL punting analytics, can lead to becoming an expert in a specific field.To connect with Jack Lindberg and learn more about the Mars Agency, LinkedIn is the best platform to find him, and the Mars Agency's website is the best source of information. Chapters 00:00 Introduction and Personal Journey 03:00 Role at Mars Agency and Amazon Marketing Cloud 09:25 Functionality of Amazon Marketing Cloud 11:51 Key Performance Indicators (KPIs) for Brands 17:50 Post-Analysis Phase and Recommendations 26:00 The Future of Retail Media and AI 35:16 Role of AI and Machine Learning in the Sector 38:36 The Impact of LLMs and Sponsored Placements 39:30 Competition with Giants 40:14 Connective Tissue in Ad Tech 41:12 Tech Infrastructure for Retailers 42:26 Shameless Plug: Mars Agency 43:35 Fun Fact: NFL Punting 44:45 Where to Find Jack Lindberg and Mars Agency Jack's LinkedIn - https://www.linkedin.com/in/jack-lindberg1/ Looking to elevate your e-commerce game? visit Vimmi at ⁠www.vimmi.net⁠⁠
ERP Meets E-Commerce: Mastering Supply Chains with Paul Seibert
31-01-2024
ERP Meets E-Commerce: Mastering Supply Chains with Paul Seibert
In this episode, I discuss with Paul Seibert, e-commerce director at SCG team, about the challenges brands face in supply chain and inventory management, the integration of ERP and e-commerce, and the emerging opportunities of shoppable video and social commerce. We explore the importance of sales in the international markets, the expansion of channels and social media, the role of video in e-commerce, and the impact of AI on the industry. The conversation concludes with a discussion on market macro conditions, digital transformation, and the importance of clearing the clutter to think ahead. Takeaways Integration of ERP and e-commerce is crucial for businesses to connect their front-end web stores with their back-end operations.Challenges in supply chain and inventory management include integration, accurate shipping calculations, and efficient warehouse management.International markets offer growth opportunities, but businesses need to consider sales tax and other regulations.Expanding channels and leveraging social media platforms can help brands reach new customers and increase sales.AI plays a significant role in data management, content generation, and digital transformation in the e-commerce industry.  Chapters 00:00 Introduction and Personal Journey 02:27 Focus Areas in E-commerce Landscape 03:45 Challenges in Supply Chain and Inventory Management 08:37 Implementation of ERP and E-commerce Integration 11:20 Intersection of E-commerce and ERP 14:38 ERP Evaluation and Integration 16:46 Integration of Other Applications with ERP 18:34 Challenges in Supply Chain and Inventory Management 19:47 International Markets and Sales Tax 23:17 Expanding Channels and Social Media 25:12 Role of Video in E-commerce 28:28 AI and its Impact on E-commerce 34:19 Market Conditions and Digital Transformation 36:19 Staffing for AI and Digital Transformation 39:07 Clearing the Clutter and Thinking Ahead 39:57 Conclusion and Contact Information Paul's LinkedIn - https://www.linkedin.com/in/paulseibert1/ Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net⁠⁠
Virtual Retail: Pioneering the Future of E-Commerce with Atay Schulberg
29-01-2024
Virtual Retail: Pioneering the Future of E-Commerce with Atay Schulberg
In this episode, Atay Schulberg, Strategic Enterprise Executive at Byond XR, discusses the future of immersive commerce and the role of virtual reality in e-commerce. Atay shares his personal journey and background in e-commerce and explains how Byond XR is bridging the gap between physical and virtual retail experiences. He provides examples of use cases and highlights the importance of personalization and storytelling in engaging customers. Atay also discusses the integration of AI and machine learning in immersive commerce and the potential of metaverses in the future. He concludes by sharing his marketing approach and a fun personal fact. This conversation explores the challenges and benefits of transitioning from physical to virtual experiences. It discusses the importance of engagement and networking in virtual events and explores the technology and tools available for hosting successful virtual events. The conversation concludes with a discussion on the future of immersive commerce and how to contact Atay for further information. Takeaways Immersive commerce is the future of e-commerce, providing engaging and personalized experiences for customers. Virtual reality and metaverses offer opportunities for brands to create immersive and interactive retail experiences. Personalization and storytelling are key elements in engaging customers and building brand loyalty. The integration of AI and machine learning enhances the customization and personalization of immersive commerce experiences. Immersive commerce is not limited to traditional online shopping but can also be applied to training, customer support, and employee engagement. Transitioning to virtual events presents challenges but also offers numerous benefits. Engagement and networking are crucial aspects of successful virtual events. There are various technology and tools available to enhance virtual events.The future of virtual events is promising and will continue to evolve.To contact Atay for more information, LinkedIn and email are Chapters 00:00 Personal Journey and Background 05:20 Introduction to Byond XR 10:04 Use Cases and Examples 14:57 Designing Immersive Experiences 19:37 Benefits of Immersive Commerce 23:23 Integration of AI and Machine Learning 27:17 Immersive Commerce in Metaverses 29:50 The Future of Immersive Commerce 32:40 Marketing Approach and Target Customers 36:47 Personal Fun Fact 37:45 Contact Information 05:30 Challenges of Transitioning to Virtual Events 12:15 Benefits of Virtual Events 19:45 Engagement and Networking in Virtual Events 26:10 Technology and Tools for Virtual Events 32:40 Future of Virtual Events 37:53 Contacting Atay Atay's LinkedIn - https://www.linkedin.com/in/atay-schulberg-9b1a6b4a/ Looking to elevate your e-commerce game? visit Vimmi at www.vimmi.net⁠⁠
Redefining E-Commerce and Women's Entrepreneurship with Cynthia Nelson
25-01-2024
Redefining E-Commerce and Women's Entrepreneurship with Cynthia Nelson
Cynthia Nelson, an expert in video commerce and supporter of women in business, shares her insights and experiences in this conversation. The conversation covers topics such as investing in women-led companies, the current status and challenges of live shopping, the power of video commerce and social commerce, the challenges and opportunities for marketers in 2024, the role of AI in marketing, and the strategy as a service model. Cynthia also discusses her work in supporting women-led companies and the evolution of women founders in the industry. The conversation explores the rise of women founders and the impact of COVID on work flexibility. It discusses the availability of tools and resources for women entrepreneurs and the gender bias in venture capital funding. The challenges faced by women founders, including biased attitudes and expectations, are highlighted. The need for more women investors is emphasized. The success story of We Are Rosie, a company empowering women in marketing, is shared. The importance of self-care for founders and the ability to recognize potential in entrepreneurs are discussed. The conversation concludes with a focus on optimism and the importance of agility and adaptability in the tech world. Takeaways Investing in women-led companies can lead to higher revenue and better exits. Live shopping and video commerce have the potential to build brand loyalty and customer engagement. Data analytics and AI are crucial for marketers to understand consumer behavior and personalize messaging. Fragmentation in marketing channels requires marketers to choose their battles and focus on platforms that provide the most returns. The strategy as a service model can help startups identify gaps and implement effective strategies. Supporting women-led companies is important for promoting diversity and innovation in the industry. COVID has led to an increase in women founders as it has shown that work can be done remotely, providing flexibility for women with families. There are now more tools and resources available for women founders, making it easier and more affordable to start and run a business. Gender bias in venture capital funding is a significant issue, with less than 2% of venture capital going to women-led companies. Women founders face unique challenges, including biased attitudes and expectations, but statistically, they often outperform male-led companies. More women investors are needed to change the system and provide funding opportunities for women entrepreneurs. Self-care is essential for founders to avoid burnout and maintain their well-being. Entrepreneurs need to be able to recognize potential in others and support them in their journey. Optimism and a learning mindset are crucial for success in entrepreneurship. Agility and adaptability are essential skills in the fast-paced tech world. Cynthia Nelson, the guest speaker, has a background in surfing, skateboarding, and competitive equestrianism. Chapters 00:00 Introduction and Background 06:40 Investing in Women-Led Companies 08:21 The Current Status and Challenges of Live Shopping 12:41 The Power of Video Commerce and Social Commerce 19:34 Challenges and Opportunities for Marketers in 2024 25:24 The Role of AI in Marketing 30:28 Strategy as a Service Model 31:39 Supporting Women-Led Companies 32:06 Increase in Women Founders and the Impact of COVID 33:00 Tools and Resources for Women Founders 34:27 Gender Bias in Venture Capital Funding 35:27 Challenges Faced by Women Founders 36:54 The Need for Women Investors 37:20 Success Story: We Are Rosie 38:20 The Importance of Self-Care for Founders 39:53 Recognizing Potential in Entrepreneurs 41:26 Optimism and Learning Mindset 42:35 Agility and Adaptability in the Tech World 43:22 Personal Note: Cynthia's Hobbies Cynthia's LinkedIn - https://www.linkedin.com/in/cynthianelson/ Looking to elevate your e-commerce game? visit ⁠⁠https://www.vimmi.net⁠⁠
Pioneering the Future of Influencer Marketing with David Tintner
22-01-2024
Pioneering the Future of Influencer Marketing with David Tintner
David Tintner, CEO of Thought Leaders, discusses the challenges and solutions in the digital content sponsorship space. He shares his personal journey and the inspiration behind founding Thought Leaders, a YouTube intelligence platform. David explains how Thought Leaders uses data analytics and technology to match brands with the perfect creators for their campaigns. He emphasizes the importance of long-form content and the value it brings to both creators and viewers. David also discusses the role of AI in influencer marketing and the benefits of bootstrapping a company. In this conversation, David Tintner discusses the journey of building a technology company and the importance of delivering value. He explains how Thought Leaders started as a technology company but initially generated revenue through offering services. The profits from these services were then reinvested to grow the company. David also shares his passion for the startup journey and the challenges and rewards it brings. The conversation concludes with David providing information on where to find him and the company. Takeaways Thought Leaders connects brands and creators to create perfect matches for sponsorship campaigns. Long-form content provides higher quality and better viewer satisfaction compared to short-form content. AI is still evolving and not yet capable of completely automating important business processes. Bootstrapping can provide control and avoid the need to chase investors. Advertising remains the most important revenue source for content creators. Building a technology company requires delivering value to customers. Generating revenue through services can help fund the development of a technology platform. The journey of building a startup is challenging but rewarding. Thought Leaders can be found on their website and LinkedIn. Chapters 00:00 Introduction and Personal Journey 05:31 Thought Leaders: The YouTube Intelligence Platform 10:19 Thought Leaders' Technology Platform and Service Component 12:17 Challenges in Digital Content and Thought Leaders' Solutions 15:52 Evaluating KPIs and Tracking Success in Influencer Campaigns 19:17 Balancing Creative and Commercial Output for Content Creators 22:35 The Future of Content Creator Income Sources 30:31 The Role of AI in Influencer Marketing 35:05 Short Form vs Long Form Content on YouTube 40:46 Thought Leaders' Bootstrapping Journey 42:12 Building a Technology Company 43:18 The Journey of Building a Startup 43:26 Personal Note: Something Most People Don't Know 44:01 Finding Thought Leaders 44:22 Closing Remarks David's LinkedIn - https://www.linkedin.com/in/dmtintner/ Looking to elevate your e-commerce game? visit ⁠⁠www.vimmi.net⁠⁠
The Secrets of Live Shopping with Dawn Chubai - Part 2
15-01-2024
The Secrets of Live Shopping with Dawn Chubai - Part 2
In the second episode with Dawn Chubai, the conversation shifts to the skills required for a great host in live shopping, with Dawn drawing from her extensive experience in traditional media. She emphasizes the necessity of multitasking and effectively interacting with a live audience. Additionally, Dawn discusses the importance of hosts being able to cater to diverse viewers, addressing their unique questions and concerns. The episode also introduces the concept of a live selling talent roster and its benefits for brands and agencies in finding suitable hosts. Dawn concludes with a discussion on the future of live stream shopping, highlighting the continued importance of authenticity and advanced communication skills. Takeaways: Essential skills for hosts in live selling scenarios, including audience engagement and multitasking.The importance of addressing diverse viewer needs and queries in live selling.Developing a live selling talent roster to match hosts with appropriate live stream events.Insights into the future of live stream shopping, focusing on authenticity and communication. Chapters: 34:33 Importance of Effective Hosts in Live Shopping 38:48 The Skills of a Great Host 39:33 The Evolution of Live Shopping 40:22 Skills from Traditional Media 41:23 Multitasking and Interacting with the Audience 42:35 Translating Information for Different Viewers 43:06 Dynamic Characteristics of Live Selling 43:25 The Importance of Language and Probing 44:33 Repeating Information without Repetition 45:52 The Power of Influence in Live Selling 46:26 Creating a Roster of Live Selling Talent 49:18 Initiating the Live Selling Talent Roster 52:59 The Recommendation of Spending Two Hours in Live Shopping Events 56:02 Creating Mini Shows within a Two-Hour Block 59:55 The Future of Live Stream Shopping
The Secrets of Live Shopping with Dawn Chubai - Part 1
09-01-2024
The Secrets of Live Shopping with Dawn Chubai - Part 1
In the first part of this two-episode series, Dawn Chubai, a live shopping expert and principal of Live Selling School, delves into the evolution of home shopping and the burgeoning world of live stream shopping. She underscores the significance of authenticity and consistency in live selling, discussing the adoption of this trend in the Western world. Dawn offers valuable insights into the challenges of implementing live shopping, along with practical tips for preparing and promoting these events. The episode also covers the various sectors that can greatly benefit from live shopping and the critical role of effective hosts in driving sales. Takeaways: The importance of authenticity and consistency in live shopping.Understanding the adoption of live shopping in the Western world and addressing common misconceptions.Key strategies for preparing and promoting successful live shopping events.Identifying different sectors that can leverage live shopping for growth.The role of effective hosts in enhancing customer engagement and sales. Chapters: 00:00 Introduction and Background 01:28 Evolution of Home Shopping and Live Stream Shopping 03:34 Key Factors in Live Shopping 05:38 Authenticity in Live Shopping 08:18 Consistency in Live Shopping 10:21 Adoption of Live Shopping in the Western World 13:17 Challenges in Implementing Live Shopping 17:17 Preparation and Promotion for Live Shopping Events 21:42 Structuring a Live Shopping Event 26:27 Maximizing Sales Potential and Customer Engagement 31:28 Different Sectors in Live Shopping Dawn's LinkedIn - ⁠https://www.linkedin.com/in/dawnchubai/⁠ Start your e-commerce journey: ⁠www.vimmi.net⁠ Want to be a guest? ⁠Apply here⁠.