Introducing our 97th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeIn this week’s episode, Owen and Neil dive into the complex issue of marketing to your competitors’ clients, and whether it’s ethical to target them directly. Neil, who prioritises community-building over business growth, shares his approach to staying true to his values. But when competitors start going after your customers, should you stick to your principles or fight back? They also explore when competitive marketing crosses the line into toxicity, and whether all publicity is truly good publicity. If you’ve ever grappled with the ethics of competition, this episode offers thoughtful insights and practical advice.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 96th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeThinking of starting a business with a partner? Then this episode is for you. Join Owen and Neil as they dive deep into the world of business partnerships, sharing their personal experiences of what worked, what didn’t, and the lessons they learned along the way. From structuring shareholding to dividing responsibilities, they break down the key decisions and processes involved in building a successful partnership. Whether you’re looking for practical advice, cautionary tales, or expert insights on how to avoid common pitfalls, this episode will help guide you in forming a strong and sustainable business collaboration.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 95th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeOasis vs. Blur: Which team were you on, and are you still chasing those Oasis tickets?Founders’ Insights: Discover why the early stages of launching a business are both the most challenging and thrilling times.Spotlight on Neil: After a month off, Neil is back, focusing on launching his new business, Career Habit Pro – a service designed to help build positive career habits seamlessly into your everyday routine.Career Habit Pro: From a 2-hour workshop to a year-long programme, find out how it supports those facing transitions like returning to work, a change in career, or redundancy. It’s the ultimate “rainy day plan.”Building a Brand: Why establishing trust is crucial for customer investment.Audience Expansion: How to break into new markets beyond your comfort zone.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 94th episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ - flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week's EpisodeCan leaders be both successful and nice, or does niceness hinder progress?Is the drive to be liked compromising your leadership effectiveness?We discuss famous leaders who master the art of kindness without sacrificing authority.Why saying "no" might actually make you a more effective leader.Consistency and clear communication: The keys to being respected, even when delivering tough feedback.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing's Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today's fast-paced world. Whether you're seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 93rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeTaking Breaks as Business Owners: The challenges and complexities of truly disconnecting from work as a founder.Capacity and Leadership Challenges: How reduced capacity from key employee departures and holiday seasons can impact a founder’s ability to take time off.Founders’ Involvement: Examining whether founders feel the need to stay deeply involved in their business to maintain a sense of importance and team connection.The HiPPO Effect: How the highest-paid person’s opinion can dominate decision-making, regardless of its validity.Empowering Your Team: The dual benefits of taking time off—both for personal rejuvenation and to set an example, and also giving your team the opportunity to solve problems independently.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 92nd episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ - flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week's EpisodeThis week we're joined by friend of the podcast Will Koning, co-founder and CEO of Meritt - an early-stage sales careers platform, linking talent with employers through AI assessments and free education. Owen, Neil and Will discuss:Honest Reflections with Will: A heartfelt thank you to Will for his candid reflections on the highs and lows of running a business. His resilience, ambition, and drive shine through despite the challenges he’s faced.Mastering Co-Founder Dynamics: An insightful discussion on the trials and triumphs of co-founding a company, and how to effectively manage this crucial partnership. Will’s top tip: a consented ‘fake fight’ on a known disagreement can be a powerful test of your partnership before you fully commit!A Second Chance at Founding: Discover the inspiring story of a founder who, after losing his first business, returns stronger as a second-time founder with renewed insights and determination.Introducing Meritt: Meet Meritt, an innovative platform revolutionising early-stage sales careers. It offers training and career opportunities for job seekers, and role advertising and candidate assessments for employers. Meritt leverages AI to help employers identify a larger talent pool and reduce the time to hire by 15 days!Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing's Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today's fast-paced world. Whether you're seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 91st episode of ON AIR: With Owen - our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ - flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week's EpisodeThis week we're joined by Chris Bentley, founder of The Notworking Networking Club - a disruptive events company that's revolutionising networking with a strict no pitching rule.Owen, Neil and Chris discuss:The Birth of The Notworking Networking Club: Discover the inspiration and vision behind the creation of this innovative networking community.Overcoming Event Management Hurdles: Chris delves into the challenges and triumphs in running an events company.Mastering the Art of Networking: Learn how Chris perfected his relationship-building skills to become a networking powerhouse.Defining Success: Chris explores what it means to him to be truly successful.Preview of The NOTTY’S Business Awards: Discover what’s in store for this year’s South West money can’t buy business awards.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing's Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today's fast-paced world. Whether you're seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 90th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeEuros Review: Reflecting on the results and Southgate’s departure.Managing Leadership Changes: Strategies for handling the departure of key employees and maintaining stability.Timing the Announcement: Best practices for informing team members and clients about an employee’s departure.Removing the Stigma of Leaving: Transforming notice periods into positive experiences for everyone involved.Inside Career Habit Pro: Neil shares insights from his work helping organisations with their employees’ professional journeys.Career Planning and Transparency: The importance of clear progression goals for both companies and employees to prepare for change.Retain Your Talent: Training employees to foster experience and minimise turnover.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 89th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodePersonal Triumph to Professional Growth: Inspired by Owen’s recent personal achievement, we dive into how coaching can drive success for business owners.Boosting Accountability and Focus: Discover the powerful role coaching can play in keeping you accountable and laser-focused on your goals.The Power of an External Mentor: Explore why you might find it easier to open up and grow with guidance from someone outside your immediate network.Defining Clear Goals: Learn how to maximise your coaching experience by setting and understanding your business objectives.Choosing the Right Coach: Find out how to select a coach who not only aligns with your mindset but also challenges you to reach new heights.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 88th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeMaking the Best Impression: The importance of being in office for client visits and its positive impact on company client relationships and personal career progression.The Power of Acknowledgement: The significance of thanking those who show up and engage at work, and educating those who don’t.Diverse Objectives: Recognising that employees have different objectives and the challenge of aligning these with business goals.Building Cultural Connections: Remote working’s impact on relationship-building in the business.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 87th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeFlexibility for Business Owners: The challenge of maintaining routine while managing a business and tips for staying organised amidst fluid schedules.Integrating Personal and Professional Calendars: Benefits of using tools like Outlook for managing both work and personal commitments in order to avoid conflicts and omissions.The Inevitability of Human Error: Accepting that mistakes happen, even with robust organisational systems in place, and the importance of handling them gracefully rather than covering them up.Navigating Workday Challenges: Strategies for balancing time between meetings and personal task completion.Managing Notifications and Alerts: Utilising out-of-office notifications effectively to manage expectations and communicate availability.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 86th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeThe Power of Face-to-Face Interactions: Why being in person enhances communication, builds stronger relationships and leads to success.Co-Working Benefits: How spontaneous interactions in shared spaces spark creativity and collaboration.In-Person Client Visits: Weighing the benefits of visiting clients against virtual meetings for winning business.Post-COVID Career Tips: The crucial role of in-person experience for young professionals in building confidence and growing careers.Euro 2024 Fever: Owen and Neil’s excitement for the upcoming UEFA Euro 2024 tournament!Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 85th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeNavigating Business During Illness: How do you keep the wheels turning when unexpected sickness strikes? Owen and Neil talk about the delicate balance between powering through and knowing when to take a step back to recover.The Double-Edged Sword of Job Stacking: A debate on the pros and cons of job stacking and how it can affect productivity and employee loyalty.Creating Inclusive Workplace Policies: The duo highlight the importance of creating inclusive and adaptable workplace policies to accommodate diverse employee needs.Innovative Leave Solutions: Owen and Neil rethink traditional leave policies and explore the idea of combining sick and annual leave into a flexible, all-in-one pool. Plus, they tackle the challenges small businesses face with the concept of unlimited leave or a four-day workweek.Flexibility for Unplanned Events: Hear about the importance of allowing employees to take time off at short notice for life’s unexpected moments, all while keeping business operations smooth and efficient.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 84th episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeNavigating business turbulence: Strategies for adapting to unforeseen challenges.Owen and Neil share their go-to sources of support when business plans go awry.Managing debtors: Effective strategies for resolving issues amicably for both parties.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Introducing our 83rd episode of ON AIR: With Owen – our podcast series for honest conversations about starting and scaling your own business, hosted by our Founder & CEO, Owen Richards, and his new co-host, Neil Finnie.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ – flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to Expect in this Week’s EpisodeHear about Neil’s recent experiences working in vibrant Barcelona with NexGen Careers.It’s Air’s first wedding! Owen and Neil dive into the dynamics of workplace relationships.Navigating the current market landscape: Are businesses leaning towards optimism or pessimism for the remainder of 2024?Tackling the tough topic of redundancy: Truthful stories about managing workforce downsizing.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing’s Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today’s fast-paced world. Whether you’re seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

We're excited to unveil the revitalised version of the ON AIR: With Owen podcast, now with a more fluid, engaging format that resonates with the ever-evolving business landscape. "Honest Conversations: The Real Truths About Starting and Scaling Your Own Business" aims to mesh the immediacy of real-world events with timeless business wisdom. This new style is not just a change; it’s an evolution aimed at making the podcast more organic, relevant, and influenced by external factors such as politics and current affairs - elements that profoundly impact real-world business operations and strategies.Meet Your Hosts: Owen Richards and Neil FinnieOwen Richards hails from Kent and began his sales career at Forrest Marketing Group in Sydney. After an 8-year stint, Owen returned to the UK and co-founded Air Marketing Group, growing it into a powerhouse offering specialist B2B sales and marketing solutions to businesses across the globe. Known for his relentless positivity and strategic foresight, Owen brings a wealth of experience and a knack for big ideas to the podcast.Neil Finnie is your quintessential ‘wabi-sabi entrepreneur’ - flawed but beautiful in approach. With over 25 years of experience in nurturing businesses around his passions, from co-working spaces to professional development agencies, Neil’s unique perspective enriches our discussions, making each episode a treasure trove of insights.What to ExpectListeners can anticipate a series of engaging, thought-provoking episodes where honesty meets ambition. Whether you’re a startup enthusiast or a seasoned executive, our podcast will provide valuable insights into navigating business complexities with agility and foresight.Where and When to tune inCatch new episodes every Wednesday:Watch: On YouTube or via Air Marketing's Knowledge Hub.Listen: On Spotify, Amazon Music, Apple Podcasts, TuneIn + Alexa, Deezer, and more.Join us as we dive deep into the dynamics of running a business in today's fast-paced world. Whether you're seeking inspiration or practical advice, our podcast is your gateway to becoming more adept in the business arena.Warning: Contains swearing

Our 81st guest is Andy McCreadie, Managing Director at Sandler South West. Owen and Andy discuss the challenges that sales teams face as they grow.Including:– Why do salespeople fail?– What mistakes are sales leaders making in the current environment?– The do’s and don’ts of growing out a sales team– The crucial shift shift every salesperson must make to start seeing results– What sales leaders and managers should be doing to support their teams– The important role training and coaching plays in an SDR’s development

Our 80th guest is Arden Styles, CCO at CEGEN Environmental Group. Owen and Arden have a discussion around discovering the true essence of a brand.Including:– What ‘brand essence’ means and why it’s important– Real life examples of brand essence– How brand essence can represent much more than the product you are selling– How brand essence works in a B2B environment– Increasing the degree of certainty: what it means and why it’s important for your clients– How to define the essence of your brand, and at what stage it should be done– Aligning a personal brand with an organisation’s brand, and the part digital presence plays– The know, like, trust funnel– The types of content a marketer should be producing to promote the essence of the brand– Real life examples of marketing campaigns that have done this effectively

Our 79th guest is Adam Graham, Managing Director at Gray Matters and Founder of BD Matters. Owen and Adam discuss the topic of diagnosing the root cause of sales inefficiency and offer practical solutions to address it.Including:– Most common factors behind sales underperformance– The ideal mindset and culture of a leadership team– Common mistakes vs quick wins of positioning and branding– Pros and cons of being niche and the internal challenges that brings– Getting buy-in from your sales team– Go-to-market strategy: what’s working and what’s not in 2023

Our 78th guest is David Allison, Founder of The Valuegraphics Project. Owen and David discuss how tapping into customers core values can unlock the ability to understand them on a deeper level and influence them more effectively.Including:– The difference between demographics and valuegraphics– How to use valuegraphics effectively– The concept of humans being values-driven– 3 key questions to ask your potential customers to reveal their core values– Getting to the ‘why’– Demographic dominance– How old habits need to change around targeting your ideal customer– The most common values from around the world