Connections, Coffee & Confidence

Hiring someone can make your business more joyful, more profitable, more easy to run. And sometimes it can soak your profit without creating any extra revenue. And the advice so often is to hire before you're ready - but what does that even mean? How do you know when you're almost ready (and therefore ready)?! This episode looks at six signs you might need to hire someone and three reasons why you should hold off.Key Points:Something essential is slipping (2:12)A defined set of responsibilities have evolved (3:08)You hate it or can't do it (4:39)You're overwhelmed (6:06)You're turning away or not going after new business (7:22)Your long-term plan does not involve day-to-day management (8:48)3 Reasons not to hire (10:08)Get on my weekly email list for curated resources and a deeper insight into the episode topic: www.janicefogarty.com/emaillistStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode is a look back at the top solo and interview episodes of 2022, plus my struggles and plans for my business. I open up a bit more about the struggles of adjusting, expansion and accepting a job. It's not my usual scripted episode, it's a talk about the muddle of life when you run a business.Do you need a space to create your content? Ever wish you had access to a built in editor, proofreader, strategist? Clear an hour and half from your calendar on January 28, 2023 and let's get get 'er done! For more details, head to my website: janicefogarty.com/content-creation-workshopTop 3 downloaded solo episodes:3 Media Relations Tips You Need to Know1 Fix for my 3 Rookie MistakesHow Neurodivergence Affected my Career ChoiceGet on my weekly email list: www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

A look ahead at 2023 - the trends and ideas that you need to consider when it comes to creating your reputation and your content. Although, to be honest, I don't consider all of these to be "trends" that will pass, many of these concepts should be mainstays of your business practise, no matter how big or small you are. Each concept is followed by steps you can take to incorporate the concept with a minimum of fuss.Key Points:Keep it Short and Simple (2:38)Use Audio and Video (3:56)Privacy: This is not a trend! (5:40)Artificial Intelligence: Algorithms, Notion, Chatbots (6:50)Influencers (10:37)Personalization (12:21)Exclusivity (14:06)Accessibility (16:47)Bonus: Consistency (18:50)Also mentioned:Nail your messaging: janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossshows.acast.com/connections-coffee-confidence/episodes/avoid-this-scuzzy-email-email-practiseshows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-contentCreate Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list for curated resources and a deeper insight into the episode topic: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Have you heard the Publilius quote that says a good reputation is more valuable than money? Without a good reputation, you might make some money but you won’t make much or for long. Which is why it’s such a mistake for so many of us to act like our reputation is not in our control. Key Points:What is Content? (2:30)What is a Reputation? (4:14)How do you use Content to Create and Manage Your Reputation? (5:47)How to Create Your Reputation (7:11)Also Mentioned:shows.acast.com/connections-coffee-confidence/episodes/steps-to-successful-seo-with-brittany-murphyreuters.com/technology/trolling-safety-fears-plague-many-young-women-online-uk-study-finds-2022-06-01/Create Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list for curated resources and a deeper insight into the episode topic: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

A recent flurry of emails with little to no information in the signature has prompted this episode. If this is you, it's damaging your credibility. If you're ramping up your email action or are new to sending email for your business, make sure you don't miss out on this vital episode where I cover:Why prioritize your email signatureWhat to include and whyWhat not to include and whyIf you haven't thought about your email signature as a promotional or reputational tool, you've been missing out!Also Noted:S1, E109 5 Quick Ways to Make More Accessible Content: https://shows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-contentCreate Your Social Media Content Strategy Bundle: www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: janicefogarty.com/emaillist I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty **** Audio Credits ****Sunray valley by Scandinavianz soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This week's interview is a revisit with Heather McGregor who was on the podcast back in Season 1, Episode 52. I've invited her back because she changed the name of her business and the way she describes what she does; I was itching for the opportunity to talk to her about that process, about changing her language so her messaging is a better reflection of her work. I ask about the pushback she has received and we explore why she thinks we need to go dark to find our way. Of course I ask about the term "Dark Marketing". I hope you enjoy hearing how Heather has accepted this evolution of her business - especially if you've been fighting changing your own business or messaging.You're stepping into the unknown when you're walking into the Dark...Other Points of Note:Original Interview with Heather McGregor: play.acast.com/s/connections-coffee-confidence/not-living-the-cookie-cutter-lifeheathermcgregor.ca/Facebook: www.facebook.com/Heather.McGrInstagram: www.instagram.com/quantum.tone/Enjoy the podcast? You'll love my weekly emails - https://www.janicefogarty.com/emaillistOther Resources:Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

We all know we need to promote ourselves and our business. And we all know that some days it's harder than others. Have a listen to five easy ways you can boost your business' profile without showing your face - or even changing out of your jammies - that will have a lasting impact. Most of these can be done in less than 10 minutes so there's no excuse!Also Mentioned:S2E6, Brittany Murphy interview on SEO Marketing: https://shows.acast.com/connections-coffee-confidence/episodes/steps-to-successful-seo-with-brittany-murphyCreate Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Being media literate means understanding how the information you consume influences you. Knowing how media creates influence has two effects: first, you can make better, more informed decisions as a consumer and second, you become a more effective communicator for your business. Have a listen to this episode to learn exactly what to look for and how to use that information in your business.Key Points:Two Reasons to be Media Literate (2:27)What's the Source? (5:25)Lies Spread Faster than Truth: https://www.science.org/doi/10.1126/science.aap (7:06)What's Actually Being Said? (9:11)Confirmation Bias (15:35)Tips to Filter Efficiently (18:34)Also Mentioned:Episode 91: shows.acast.com/connections-coffee-confidence/episodes/take-control-of-your-brandTake Control of Your Brand Guide: www.janicefogarty.com/take-control-of-your-brand-guideStrategic Messaging Workbook: www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

You can craft the most brilliant messaging, the most clever reel, the best event ever, but if you’re missing a key detail or several smaller details, then the work becomes less effective and you’re left frustrated and annoyed. This episode is about some of the details you need to consider when creating your communications.Key Points:User Error (4:07)How to Build Relationships (6:10)The Macro and the Micro Implications (8:31)Key Resources:Create Your Social Media Content Strategy - For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategyStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossLove the content and want a deeper look into behind the scenes as well as how to create content that matters? Get on my weekly email list:  https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

I watched an interview with a content director of a company that drops a new product on IG five days a week and I was struck with two emotions. My first was awe at this strategy as an audience engagement and sales tactic. My second was one of dismay. Because when the average business owner or content creator sees that headline and suddenly social media becomes overwhelming. A small business will look at this and think they can't do that and actually run their business so they can’t do social media, it's not for them. And then they panic because social media is how they reach new customers and the doom loop continues.And none of that is necessarily true. This episode outlines the myths around social media being your business' be-all/end-all for longevity.Key Points: The idea that...being omnipresent on social media doesn’t necessarily benefit you as much as it might the person telling you it will.being omnipresent on social doesn’t serve all business goals.being omnipresent on social doesn’t suit every business’s communications goals or style.you must be on social media all the time doesn’t work for everybody.Also mentioned:Create Your Social Media Content Strategy. For consistency creating and scheduling message-driven social media that works for you, grab this masterclass - www.janicefogarty.com/create-your-social-media-content-strategy Living Pintentionally with Ally Davis, Connections, Coffee & Confidence Podcast episode 26 www.goodpods.com/episodes/200398003 Steps to Successful SEO with Brittany Murphy of One Thing Marketing www.goodpods.com/episodes/23893110Social Skills Interview with Market: www.facebook.com/business/news/how-successful-brands-find-customersLove the content and want a deeper look into behind the scenes as well as how to create content that matters? Get on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Ever wondered about how SEO works or if you really need to put any effort into it just yet? Then today’s interview is for you. I’m speaking with Brittany Murphy, the marketing director at One Thing Marketing in Louisville Kentucky and an expert in web design, SEO, and lead generation. Have a listen to how she went from having to look up what SEO was before her job interview to having perfected her craft by writing and implementing over 300 SEO strategies for happy clients. Oh, and listen right to the end because she drops a fantastic nugget just as I had my finger on the stop recording button. Find Brittany Murphy & One Thing Marketing:www.onethingmarketing.netwww.facebook.com/onethingmarketingwww.instagram.com/onethingmarketing/ www.linkedin.com/company/one-thing-marketing Brittany's Free Marketing EBooks:For General Business: www.onethingmarketing.net/marketing-ebook/For Trades Business: www.onethingmarketing.net/trade-service-ebook/Why not join my weekly email list: www.janicefogarty.com/emaillist I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

On this episode, I talk about what not to use as content to promote you or your business. It's difficult for me to say 'never' but I use it in this episode so have a listen to find out what is 'never ever' post material.Key Points:Why Content? (0:45)Don't Badmouth Others (2:10)Copyright Infringement (3:58)Personal Information (5:26)Mistakes (7:35)Personal Beliefs (8:53)A Real Life Example (11:29)Fluff and Irrelevance (14:52)More Resources:Define your brand in one document, ready to make your content creation easier or to hand over to a social media VA to follow through: janicefogarty.com/take-control-of-your-brand-guideFor consistency creating and scheduling message-driven social media that works for you, grab this masterclass: janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

A review of a client's LinkedIn strategy revealed some incredible organic growth in followers, page views and unique visitors; and the audience is trending towards the demographics we've been targeting. In this episode, I cover three strategic steps for increasing your own LinkedIn success.Key Points:Who Belongs on LinkedIn? (0:33)Year in Numbers (2:44)Consistency (4:05)Content (5:49)Searchability: Keywords and Hashtags (8:36)Also Mentioned:Define your brand in one document, ready to make your content creation easier or to hand over to a social media VA to follow through: janicefogarty.com/take-control-of-your-brand-guideFor consistency creating and scheduling message-driven social media that works for you, grab this masterclass: janicefogarty.com/create-your-social-media-content-strategyshows.acast.com/connections-coffee-confidence/episodes/how-to-use-social-media-for-content-researchshows.acast.com/connections-coffee-confidence/episodes/5-quick-ways-to-make-more-accessible-contentGet on my weekly email list: https://www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Have you ever thought about how your communication impacts your business’ bottom line? Not just from an incoming, making the sales aspect, but in terms of cost to produce? Or consume? Have you ever timed or even tried to accurately estimate how much time you spend creating or consuming business communications - then put a price on that time? This episode provides a breakdown of how to tighten our writing and become more efficient - therefore profitable - communicators. (Also, apologies for the audio; my regular set up is broken and the borrowed replacements are not great; hoping to have the improved set up in action soon.)Key Points:The Cost of Business Communications (2:43)Tips to Tighten Your Communications (6:25)The 10 Second Email: A Case for Messaging (12:20)Mentioned Resources:State of Business Writing study by Josh Bernoff, 2016: http://withoutbullshit.jbspartnersinc.netdna-cdn.com/wp-content/uploads/2016/07/State-of-Business-Writing-2016-final-2.pdfhttps://www.statista.com/statistics/1273288/time-spent-brand-emails/Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. https://www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossJoin my weekly email list to get behind the scenes details, tips on how to use communications strategy in your business, and be first to learn about new offers: www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode approaches messaging from a different perspective. My aim is to reassure you that you know what messaging is, you know how to use it - you do it every day without realizing it. The next step is to use it in your business!Resources:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossCreate Your Social Media Content Strategy Bundle: make it easy to have your content work for you www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. (Chill The F* Out has been in regular rotation lately!) Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

It’s always interesting to see how other creatives and professionals work, isn't it? To see what their environment is like. Where they take inspiration from. How they actually do the work. And so I thought I’d share a bit about my process, a peak behind the curtain, as more and more of us realize we are content creators.I kinda feel like a basking shark. You know those sharks that filter feed? They just swim through the water with their mouths open, gathering all of the plankton, leaving behind what they don’t need.Key Points:The Physical and Emotional Workspace (2:00)The Importance of a Plan (6:47)The Inspiration: like a basking shark (8:57)The Creation Process (13:24)The Programs I Use (15:39)Also Mentioned:Episode 113 How to Use Social Media for Content Research: https://shows.acast.com/connections-coffee-confidence/episodes/how-to-use-social-media-for-content-researchStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossCreate Your Social Media Content Strategy Bundle: make it easy to have your content work for you www.janicefogarty.com/create-your-social-media-content-strategyGet on my weekly email list: janicefogarty.com/emaillistAffiliate Links for what I use: Recommendations (janicefogarty.com)I love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogartySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

This episode is short, shorter than usual, but could save you from making mistakes when engaging with the media. Listen closely - you'll probably hear a bonus tip!Key Points:Group vs Single Pitch (0:35)Attachment vs Link (3:36)This is Not Personal (4:45)Other Resources:Get on my weekly email list: www.janicefogarty.com/emaillistStrategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossDefine and manage your brand (or hand off content design responsibilities without worry), with this 16 page guide. Codify what identifies your business as yours in a central place and be empowered to confidently hand over content design: www.janicefogarty.com/take-control-of-your-brand-guideI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

When you practise strategic communications, you have to include research. Research is what grounds your next steps; it will point you in the right direction, provide you with ideas and opportunities, it will show the gaps. Basically, if you don’t have good information to base your decisions off of, then you’re guessing. But how do you do this research without getting lost in a ridiculous amount of worthless information? Have a listen to today's episode as i lay out exactly how to use social media to research your messaging and content.Key Points:The Case for Researching (1:09)Keywords & Competitors (3:49)Critical Reading: What to look for (5:09)Adjacent Searches & Trending Topics (9:37)Caveats and Skewed Data (11:11)Other Resources:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossGet on my weekly email list: www.janicefogarty.com/emaillistI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

How many times have you heard that the money is in your email list? So you offer a freebie in order to collect email addresses from interested people (aka "warm leads") and consider yourself very happy. But have you thought about how you communicate with the freebie seeker during that initial exchange? Are you doing more harm than good in your effort to build your list? Have a listen as I discuss why to avoid what I call a scuzzy email practise.Key Points:Legal Repercussions: CASL/GDPR/PECR for example (2:50)Ethical Implications: Cialdini's Commitment/Consistency principle (5:10)Reputational Damage (8:34)Ways To Avoid Being Scuzzy (11:35)Also Mentioned:Episode 63: about reputation managementJoin my email list: janicefogarty.com/emaillistCASL https://fightspam.gc.ca/eic/site/030.nsf/eng/homeGDPR https://gdpr.eu/PECR https://ico.org.uk/for-organisations/guide-to-pecr/Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits **** Sunray valley by Scandinavianz https://soundcloud.com/scandinavianz | Creative Commons — Attribution 3.0 Unported — CC BY 3.0 | Free Download / Stream: https://bit.ly/-sunray-valleySupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.

Everybody needs help every once in a while, for different things. When it comes to help with your business, there are so many options available. It becomes mind boggling, really. So how do you know who or where to go when you need help? Today’s episode looks at the differences between an agency, a coach and a consultant and what to expect when working with each type so that you can be better informed when choosing a direction the next time you need help.Key Points:When to ask for help: The pitfalls of looking for help when you're not in a good position (1:05)What is an agency and when do you hire one? (5:39)What is a coach and when would you hire one? (8:12)What is a consultant and when do you need one? (11:40)Also mentioned:What is a consultant? How to Find a Consulting Job and Who’s Hiring? https://www.flexjobs.com/blog/post/what-is-a-consultant-job-v2/Get on my weekly email list: janicefogarty.com/emaillistExtra Resources:Strategic messaging workbook - Clear messaging is the foundation of your entire communications and marketing strategy. Use this workbook to build that messaging on your goals so that you create a powerful positioning tool for your business. www.janicefogarty.com/dont-waste-your-breath-get-your-best-message-acrossFor the business woman who either wants to define and manage her brand or needs to hand off content design responsibilities without worry, this 16 page guide codifies what identifies your business as yours in a central place and empowers you to hand over content design with confidence: www.janicefogarty.com/take-control-of-your-brand-guideI love Apothekary products because I appreciate a natural approach to my well-being. Use my referral link & get $40US off of your first order -> http://apothekary.refr.cc/janicefogarty**** Audio Credits ****Sunray valley by Scandinavianz https://soundcloud.com/scandinavianzCreative Commons — Attribution 3.0 Unported — CC BY 3.0Free Download / Stream: https://bit.ly/-sunray-valleyMusic promoted by Audio Library https://youtu.be/Fpwzd8Nl6EoSupport this show http://supporter.acast.com/connections-coffee-confidence. Hosted on Acast. See acast.com/privacy for more information.