In order to truly build effective digital patient engagement strategies, health systems must not only understand the trends that are influencing the behaviors of our customers, but also know which channels are best to support their needs. In this episode, hosts Chris Boyer and Reed Smith discuss the importance of omnichannel marketing (and how it differs from multi-channel marketing) and the “omnichannel patient.” They are joined by author and tech expert, Amber Mac, who shares four trends that are influencing the engaged consumer.     Mentions from the Show: The Differences Between Multichannel & Omnichannel Marketing Healthcare’s Next Frontier: The Omnichannel Patient Latest Research Shows the Future of CX is Here and It’s Digital-first Omnichannel AmberMac.com Amber Mac on LinkedIn Amber Mac on Twitter   Find Us Online:  Touchpoint podcast Twitter Reed Smith Twitter Chris Boyer Twitter Chris Boyer website Social Health Institute Learn more about your ad choices. Visit megaphone.fm/adchoices