Join us for an insightful conversation with Jen Meyers, the Co-Founder and CEO of Zelca Ltd., the parent company of Mana Cannabis. In this podcast episode, we delve into Jen's remarkable story of transitioning from the early days of the cannabis industry to the present, where she and her husband have built a thriving business in the regulated cannabis market. Discover the ups and downs of transitioning from the legacy cannabis market to the legal one, the unique struggles microprocessors face, and the importance of changing the perception of cannabis use. From overcoming licensing challenges to navigating the complex world of edibles, Jen shares her experiences and insights. In our conversation, we explore: 1. The day-to-day responsibilities of a co-founder in a highly regulated environment, from Health Canada compliance to product submissions. 2. The impact of legalization on the legacy culture and small-scale growers. 3. The evolving consumer landscape and how micro LPs are finding their place. 4. Health Canada's regulations and their impact on product quality and innovation. 5. The ban on edible jolts and the implications for consumers and producers. Tune in to gain a deeper understanding of the industry's dynamics and the commitment required to navigate its challenges.