In Episode 094 of The Win-Win Effect™ Show, Chris Ross has one of the most impactful conversations regarding social media and branding with one of the industry's best-kept secrets, Ella Mae.
Born and raised in stunning Vancouver, British Columbia, and now living in Arizona, Ella has a passion for helping people & was raised with an appreciation for literature. In her early 20s, she uncovered a knack for sales and quickly moved up the corporate ladder. After a few years, she realized it wasn't the career path for her and left to seek something with more flexibility and creative freedom.
In early 2017, Ella realized Instagram marketing was an ever-evolving industry and wanted to figure out exactly what made an Instagram account enjoyable & profitable. She eagerly dug into learning what moves the needle on an Instagram account - the key factors that resulted in growth, the elements that encouraged engagement, and how entrepreneurs & businesses could monetize their accounts.
As her personal Instagram account grew from 1100 followers to 20,000 (and counting) in less than a year, she was getting more inquiries about her Instagram growth & monetization strategies than the copywriting services she offered at the time. That's when it clicked - there was a way to combine the two!
Because of her copy chops, she quickly saw a massive opportunity for personal brands and businesses to turn their Instagram platform into an organic lead generation machine. Ultimately, it gives them the ability to reach an enormous audience on a whole different level than paid ads or other marketing forms.
Ella has advised countless brands - from fitness professionals & online marketers, health and beauty industry leaders, luxury services, and the entrepreneur leaders of tomorrow. Ella and her team help build and refresh brands by distilling their purpose into engaging and shareable experiences. At the heart of her method is anticipating future consumer shifts:
"How can we connect your brand of today with the consumer of tomorrow?"
Ella keeps her Facebook group brimming with her latest discoveries and runs InstaFame Academy, an 8-week live group training program for businesses & entrepreneurs that want to take their Instagram presence to the next level.
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