Sell IN and Sell THRU Retail - Shopper marketing with Mary Tarczynski

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.

Mary Tarczynski is Principal and Client Solutions Lead of Parabolic. She has has 25+ years of experience leading cross-functional teams to build equity and drive sales for CPG brands including Coca-Cola, Kraft, Clorox and Campbell’s. She left corporate marketing to spend four years in emerging ad tech; then in 2016 co-founded Parabolic, a shopper marketing agency offering “ideas with trajectory” – integrated strategies, concepts and activations to help established and emerging natural brands “sell in” and “sell through” at retail. Current clients include Traditional Medicinals Tea, Good Foods, Second Nature Snacks, the Plant Based Foods Association, and Weleda Skin Care.

In this episode, they discuss.

• Shopper Marketing and how it has evolved over the years.
• Measuring return on ad-spend when allocating dollars and overall success.
• Best practices, including where to find data for shopper marketing.