3 Years ago, I met a real estate agent who would throw real estate leads away if they weren’t ready to buy or sell immediately. He said that if a lead wasn’t ready to go now, it was a waste of his time to follow-up.

You see, most real estate marketing is geared towards people who are ready to buy or sell now. But that’s not where the money is when it comes to real estate lead generation.

Tune in to find out why!