The Successful Bookkeeper Podcast

Michael Palmer

The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love. Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level. Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, the host of The Productive Woman podcast, Laura McClellan, Pure Bookkeeping Co-Founder, Debbie Roberts and the author of "I Know How She Does It", Laura Vanderkam. If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place! Get ready because your journey towards success begins — now. Your Host Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted. read less
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Episodios

EP448: Mike Jones - The Power Of Authentic Branding
03-12-2024
EP448: Mike Jones - The Power Of Authentic Branding
“One of the things we kept running into was we would look at brands, we would look at firms, look at what they're doing and go, ‘Wow, this just isn't different. This is very copycat.’ It's very similar to what everyone else is doing.” -Mike Jones Mike Jones, CEO and managing partner of ReSound, highlights the critical role of branding and differentiation in the professional services sector, with a focus on accounting and bookkeeping. Drawing from the Remarca Brand Index, he shares key insights on avoiding common branding pitfalls, embracing authenticity, and taking practical steps to stand out in a competitive market. During this interview, you'll learn: How branding goes beyond visuals to focus on strategy & messagingWhy differentiation is essential for success in a competitive marketThe impact of small, thoughtful changes on brand perception To learn more about ReSound, click here. Connect with Mike on LinkedIn. Time Stamp: 01:45 - Introduction to Branding & Marketing Strategies 06:13 - The Remarca Brand Index: Insights & Data Collection 11:47 - Leveraging the Remarca Brand Index for Improvement 18:00 - The Role of Authenticity in Branding 23:47 - Conclusion & Resources for Further Learning This episode is brought to you by our great friends at Sage! With the new Sage for Accountants, you can automate daily tasks and unlock not only more efficiency, but more time for valuable client collaboration all in one place! Learn more or get started for free at the below link. thesuccessfulbookkeeper.com/sage
EP447: Nina Sossamon-Pogue - How To Transform Challenges Into Opportunities
26-11-2024
EP447: Nina Sossamon-Pogue - How To Transform Challenges Into Opportunities
“And to my framework that I offer folks is, what is that? How do we always find a path forward? What do we do when these things hit? How do we keep moving forward when we just feel like, ‘I just can't flippin do this anymore. It is just too much.’” -Nina Sossamon-Pogue Nina Sossamon-Pogue, a former USA gymnast turned Emmy-winning news anchor and tech executive, shares her powerful story of resilience and transformation. She explores pivotal moments in her career, from overcoming gymnastics injuries to transitioning between vastly different industries, offering strategies to navigate change with purpose. Nina introduces her 'this' concept for categorizing challenges and emphasizes the importance of self-awareness in managing stress and thriving through adversity. In this interview, you’ll learn: How to turn adversity into growth opportunitiesPractical strategies for handling life & career transitionsThe 'this' concept for breaking down & managing challenges Tune in to discover actionable tools for transforming challenges into stepping stones and confidently embracing life's uncertainties. To learn more about Nina, click here. Connect with her on LinkedIn, Facebook, or Instagram. TimeStamp: 01:40 - Nina's Journey: From Gymnastics to Tech 10:49 - Resilience Through Adversity 14:28 - Helping Others Navigate Change 25:10 - Understanding 'This': The Challenges We Face 29:41 - Finding Your Path Forward
EP446: Dida Clifton - Secrets To Building A Thriving Bookkeeping Business
19-11-2024
EP446: Dida Clifton - Secrets To Building A Thriving Bookkeeping Business
“Set your rules, stick to your rules, and only take clients that play by the rules. We call it rules of engagement.“ -Dida Clifton Dida Clifton, a former US Air Force veteran and founder of The Office Squad, shares her inspiring journey from military operations to running a successful bookkeeping business. She opens up about tackling challenges like pricing, hiring, and networking while revealing how her military background shaped her leadership style and company culture.  In this interview, you’ll discover: Proven pricing strategies to reflect your true valueSmart hiring & training practices to build a strong, aligned teamHow outsourcing can help you scale without sacrificing quality Tune in to learn actionable strategies to overcome challenges, build your dream team, and create a flexible, scalable business model for long-term success. To find out more about Dida click here. Time Stamps 00:40 - From Military to Business: Dida's Journey 02:45 - Building the Office Squad: Strategies & Growth 06:45 - Pricing Strategies: Lessons Learned 09:15 - Networking: The Key to Business Growth 12:51 - Peer Groups: Support & Growth 14:49 - Military Influence: Leadership & Culture 19:58 - Systems & Processes: The Military Way 22:15 - Hiring & Culture: Finding the Right Fit 24:39 - Outsourcing: A Different Approach 27:53 - The Future of Bookkeeping: A Hybrid Model This episode is brought to you by our great friends at Hub Analytics! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!
EP442: Spotlight - Tommy Vincent - How To Leverage AI For Business Success
24-10-2024
EP442: Spotlight - Tommy Vincent - How To Leverage AI For Business Success
“I actually feel like AI is going to level the playing field for smaller firms, more than ever before. That’s an incredible thing, I think it’s an amazing opportunity in front of us.” -Tommy Vincent   The window of change gets shorter every day, and this can leave us feeling pressured to keep up, or frustrated that no sooner have we caught up, than the next innovation is speeding away from us again.   While it’s true technology is racing ahead on an exponential curve, we don’t have to. We don’t have to know how to build apps, read code or create the next step in technological development. We just have to get good at finding things that work for us and leveraging them before our competitors do.   While you can use AI to replace people, the quality of the work won't be as good. AI, at its best, will help us accelerate our system of checks and business processes to give us back our time. More time away from the mundane leaves more time for the things you love to do.   Tommy Vincent, VP of Sales at Hub Analytics, is this spotlight episode’s special guest. He has spent his career helping businesses understand their complex needs, and then align them with the right solutions.    During this interview, you'll learn... The value of AI in levelling the playing field How to leverage technology in your businessThe importance of embracing technology as it shifts If you are curious about the future, worried about the pace of change, or just want to free up more time in your business, then this is the episode to get you leaning into technology in the way that works best for you!   To find out more about Tommy, click here.   Connect with him on Linkedin.   Time Stamps   01:26 - Tommy discusses his career journey  03:40 - The future of bookkeeping 06:00 - Embracing technology shifts 07:50 - Levelling the playing field  18:11 - Leveraging technology   26:17 - How Hub Analytics can help you thrive  31:40 - Learning more   This episode is brought to you by our great friends at Hub Analytics! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!
EP441: Tiffany Cagwin - Your Long Term Health: Treating The Cause, Not The Symptoms
22-10-2024
EP441: Tiffany Cagwin - Your Long Term Health: Treating The Cause, Not The Symptoms
“Everybody has to find their own way to reduce their stress…what works for me may not work for you.” -Tiffany Cagwin We all experience stress, it is a fact of modern life. But our bodies cannot adapt to our changing world at the same place as the demands we place upon them. There comes a time when we all have to stop and ask ourselves if everything we are grinding for is truly worth the cost to our health and well-being.  There is nothing wrong with working hard to provide the kind of life for ourselves and our families that we have always dreamed of. But there needs to be balance, making it to the goal, but realizing we are in pieces is often the final nail in our sense of physical and mental well-being. Tiffany Cagwin, executive leader and transformation coach, is this episode’s featured guest. She has spent her career applying her skills, knowledge and life experiences to help others find better long-term health.  During this interview, you'll learn... The value of making small changes for a big differenceHow stress is impacting our healthThe importance of listening to your health, not everyone else’s Whether you are already doing your best to work through health challenges, or just starting to notice things are getting harder, this episode will help you! To find out more about Tiffany, click here. Connect with her on LinkedIn. Time Stamps     01:33 - Tiffany discusses her career journey  08:33 - Coming to terms with life’s challenges  10:42 - Managing our stresses  18:23 - Getting back on track 26:51 - No one size fits all 34:50 - Learning more about Tiffany This episode is brought to you by our great friends at Dext! Dext captures your clients’ data with incredible accuracy and deliver it seamlessly into your workflow, integrating with over 30 accounting softwares. Imagine having more time to focus on what truly matters, like helping your clients, growing your firm, or taking a well-deserved break. With Dext, you can trust that data is accurately extracted, categorized, and submitted every time. Are you ready to streamline your bookkeeping processes?  Join thousands of accountants and bookkeepers in the Dext community. Go to thesuccessfulbookkeeper.com/dext to book a demo today and see how Dext can make your work life easier!
EP440: Tanya Fox - The Importance Of Getting Connected - Part 2
15-10-2024
EP440: Tanya Fox - The Importance Of Getting Connected - Part 2
“I think the most important thing a bookkeeper can do is make a client feel like you care about their business. You care about their success, and your only purpose is to make sure that they are making more money.” -Tanya Fox   An idea doesn’t have to be original for it to work. There is no harm or shame in looking at what those you consider to be successful are doing and applying what works in your own business. So much time is wasted trying to reinvent the wheel, trying to learn to do things we hate, when we could simply partner with someone who fills those gaps.   Collaboration at its heart is about connection, understanding the needs of others and working to solve their problems either by handling it ourselves if the issue is in our wheelhouse, or being confident enough to pass paying work onto more skilled people. Knowing that when we do this, it builds trust and long-term connections that show that faith is rewarded with the kinds of work we actually enjoy.    Tanya Fox, bookkeeper, business coach and author of How To Collaborate, is the featured guest in this second of a two-part series.    During this interview, you'll learn... The importance of getting connected How to build on existing relationshipsThe value of thinking outside the box To find out more about Tanya, click here. Connect with her on LinkedIn. Time Stamps   01:22 - Getting connected  12:40 - Thinking outside the box  20:09 - If it works for others, why not for you? 22:51 - You can make it work 26:05 - Building on relationships
EP439: Tanya Fox - How To Collaborate: Back To Basics - Part 1
08-10-2024
EP439: Tanya Fox - How To Collaborate: Back To Basics - Part 1
“What I realized only years later, in doing collaborations is that I had to stop assuming I knew what someone thought I was worth, or what they were getting is worth.” -Tanya Fox There exists a damaging belief in business that if we aren’t the ones handling every aspect of our work, that we aren’t successful. As much as we might like to believe we can do everything alone, trying to live this way is a surefire way to burn out.  Working with others is scary, handling employees is hard enough, but working with service partners and collaborators is even more fear-inducing. How do we know who is right for our business, who gets where we are coming from and what if they don’t care or apply as much effort as you think they should to our businesses? Working with others can be a nightmare, but it can also be an incredibly beneficial and rewarding experience. One where all parties can see the kind of positive results that could never have been achieved if they hadn't worked together.  Tanya Fox, bookkeeper, business coach and author of How to Collaborate, is the featured guest in the first of a two-part series. In part one, Tanya discusses her early days in business, how powerful collaboration can be, and why we each need to find our own path to collaborative success.  If you want to work with others but are jaded by bad past experiences, or maybe you don’t feel like what you have to offer is worth the effort of others, then this is the episode that will help you let go of always deciding you aren’t good enough.  During this interview, you'll learn... The value of knowing it’s okay to change your mindHow collaboration can change your businessThe importance of failing forward  To find out more about Tanya, click here. Connect with her on LinkedIn. Check out her website at this link. Time Stamps     01:44 - Tanya discusses her career journey  07:08 - Learning to collaborate 13:46 - Finding your ideal partners 17:19 - Charting your own course  24:07 - Going back to basics  This episode is brought to you by our great friends at Hub Analytics! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!
EP438: Tonya Herb - Turning Failure To Fuel: Why You Should Always Try Again
01-10-2024
EP438: Tonya Herb - Turning Failure To Fuel: Why You Should Always Try Again
“You’re meant to lead the way and if your plate is so full that you’re only doing things halfway, and not feeling really good about the job you’re doing, and how you can impact others, we need to really take a holistic look at what’s going on.” -Tonya Herb When our cars break down, we seek out a mechanic. We visit the doctor when we are sick. Yet in our businesses, we feel pressure to see to every single element of business activity. Running a business this way can only ever have one outcome: failure. It is not possible to do everything that needs to be done well enough that the edges don’t start to fray. From there, it's only a matter of time before everything we’ve worked so hard for, unravels completely. But it doesn’t have to be this way. You can learn to delegate and share the load with others. People that fill and compliment your gaps, freeing you to focus on the things you love the most.   Tonya Herb, a life and leadership development coach, is this episode’s featured guest. She has spent her career helping entrepreneurs reclaim their time, overcome their fears and embrace success. In this episode, Tonya and Michael explore how to spend time more effectively, beating back overthinking, and why all the best leaders delegate.  If you are struggling to quiet an overactive mind, want to expand your business, but are afraid of being in charge, or want to learn from others, but aren’t sure where to start, then this is the episode that will get you thinking about the true value of your time.  During this interview, you'll learn... Why overthinking is killing your successHow to spend your time & energy more effectivelyThe importance of delegation  To find out more about Tonya, click here. Connect with her on LinkedIn. Time Stamps 01:31 - Tonya discusses her career journey  03:58 - Knowing where to start  06:01 - Unlocking delegation  09:50 - Overcoming overthinking  16:18 - The fear of responsibility  25:34 - Where are you spending your time  27:50 - Surrounding yourself with success
EP437: Michelle Bomberger - How To Safeguard Your Business For Success
24-09-2024
EP437: Michelle Bomberger - How To Safeguard Your Business For Success
“You’re not your client's bank. Contrary to some beliefs, you’re doing work for them and getting paid. There are different ways to structure your payment terms that limit your exposure.” -Michelle Bomberger We know as bookkeepers just how much relationships matter in business; we want our clients to invest in us to fill their gaps. But we often don’t want to invest in others to fill our own. This is especially true when it comes to the legal side of doing business. Legal help and advice are expensive, and many of us run with the belief that we’ll only need that kind of help if something goes wrong.  But like insurance, investing in a good legal advisor can help cover and protect you from all the things you fear, and all the things that could affect our businesses that we don’t even know about yet. Michelle Bomberger, Founder and CEO at Equinox Business Law Group, is this episode’s guest. She has spent her career helping businesses with their strategic decision-making, working together to build strong and lasting relationships that keep her clients protected. During this interview, you'll learn... The value of taking a proactive approach to protectionHow to give your contracts more teethThe Three Tiers of Protection  If you are struggling with your business’ legal infrastructure, aren’t sure how to protect yourself and your business or just want to give your contracts more teeth, this is the episode to get you thinking about putting protection in place before you need it! To find out more about Michelle, click here. Connect with her on LinkedIn, YouTube and Twitter Take the Business Health Assessment here. Time Stamps 01:43 - Michelle discusses her career journey 05:22 - The three tiers of protection  08:10 - Finding the right lawyer for you 11:20 - Building trusting relationships 16:30 - Iron cladding your contracts  20:40 - Getting paid upfront  25:03 - Challenging illegal activity   28:04 - Managing conflicts of interest  33:02 - Being proactive for long-term security  35:01 - Business Health Assessment This episode is brought to you by our great friends at Sage! With the new Sage for Accountants, you can automate daily tasks and unlock not only more efficiency, but more time for valuable client collaboration all in one place! Learn more or get started for free at thesuccessfulbookkeeper.com/sage!
EP436: Ruth King - The Value Of Getting Your Business Financially Fit
17-09-2024
EP436: Ruth King - The Value Of Getting Your Business Financially Fit
“The job of a good embezzler is to become the trusted bookkeeper.” -Ruth King The pace of change is exponential, and keeping up with all the new technologies is a real challenge. But it doesn’t have to be that way. We don’t have to chase every new invention; we need only to find the tools that make doing business for ourselves and our clients a little bit easier. The desire to keep up can lead us into all kinds of online traps. Theft is already a fact of life in business. If we aren’t paying attention, people will try to get away with anything they can. The same is true for AI and other tools. If you aren’t 100% confident in the tools you are using, perhaps it’s time to slow down and get sure. Trust but verify, not only your people but your tools too. It can be easy to pass off tasks to others, but if we let the pressure of keeping up force us to shift more information out of our eyeline, we can’t be surprised when that trust is taken advantage of.  Ruth King, who is a business advisor and author, is this week's featured guest. She has spent her career helping businesses get and stay profitable, by showing them how to leverage the best tools and processes for the task at hand. In this episode, Ruth and Michael discuss the importance of managing small problems before they get out of hand, protecting yourself and your business from theft, and what it means to have a financially fit business.   If you are struggling to get a grip on the latest tech, need to delegate but are concerned about who and what to trust, or just want to learn more about creating a financially fit business, then this is the episode to get you putting trust in the one place it matters most: yourself. During this interview, you'll learn... What theft looks like in the modern age & how to stop itHow to create a successful & financially fit businessThe importance of managing the little things so they don’t get out of hand To find out more about Ruth, click here. Connect with Ruth on LinkedIn and Twitter. Learn more about Financially Fit Business.  Time Stamps 01:26 - Ruth discusses her career journey  03:36 - Fixing problems before they become a crisis 05:30 - Discovering AI 07:42 - Pay attention or face the consequences 12:29 - Be careful what you sign  16:45 - Making a difference  21:39 - Key elements of growth 23:24 - 14 Critical Trend Analysis 26:24 - Financial Fit Business     34:25 - Learning more about Ruth
EP435: Matthew Dicks - How To Connect Your Business With Your Story
10-09-2024
EP435: Matthew Dicks - How To Connect Your Business With Your Story
“We’re actually biologically positioned and programmed to receive stories. For most of existence, for the hundreds of thousands of years humans have existed on the planet, we have not been able to transfer information in written form from one person to another.” -Matthew Dicks As bookkeepers, we love the details. We find patterns in them others struggle to see. But sometimes our love of numbers makes it hard to step away from pure and factual resolution. Think about a subject that bores you to tears, then imagine having to listen to a report about it. How we feel about those things is the same way others feel about bookkeeping. That is why we need something more than the numbers to not only get our clients on board but to keep them long-term. We need stories. We need ways of communicating that connect us through authentic and entertaining lived experiences.  Matthew Dicks, storyteller and bestselling author, is this episode’s featured guest. He has spent his career helping others tell their stories in compelling, and authentic ways. In this episode, he will discuss... The value of sharing your story with your clientsHow to tell a story, not read a reportThe importance of connecting business and story together  So, if you are struggling to compete in a market saturated with services. It might be time to think beyond your skills, to how you connect and relate with the people you hope to serve. This is the episode to help you do just that! To find out more about Matthew, click here. Connect with him on LinkedIn, Twitter or Facebook. Check out his TED talk, Homework For Life. Time Stamps     01:18 - Matthew discusses his career journey  05:52 - Reporting vs Storytelling  07:44 - Connecting story to business  15:20 - Building authentic connections  20:27 - Sharing our story  30:58 - Stories sell  This episode is brought to you by our great friends at Hub Analytics! Imagine having all your financial data in one place, with real-time analytics and customized reports at your fingertips. Hub Analytics is a financial platform that streamlines bookkeeping operations, so you can focus on what really matters—delivering high-quality results for your clients. With Hub's easy-to-use tools, you’ll save time, reduce errors, and gain deeper insights into your clients' financials! Ready to take your bookkeeping to the next level? Book a demo to learn more and start your FREE trial TODAY!
EP434: Bruce Fertman - Walking For Wellness: Your Path To Great Health
03-09-2024
EP434: Bruce Fertman - Walking For Wellness: Your Path To Great Health
“Walking is our common denominator in terms of movement, almost all of us walk. It’s a really great place to begin, to teach people about movement.” -Bruce Fertman Our role as bookkeepers gives us unique insight into the health of a business. We can make sense of the figures in a way our clients would struggle to alone. We find the problems and successes and help our clients to make changes to their business that improve profitability and longevity.  Yet despite this being a critical function of what we do for others, we don’t invest nearly the same amount of time and effort into our own health. We ignore the telltale signs and symptoms in our own bodies in the same way our clients frustrate us by ignoring the areas of challenge in their businesses.  Sitting at our desks may feel productive, but we often spend hours sitting, with bad posture trying to generate the same productivity, creativity and insight we could gain from a 12-minute walk.  Bruce Fertman, co-author of Walking Well and lifetime movement specialist, is this episode’s featured guest. He has spent his life helping others find their path to wellness through movement. In this episode, he speaks powerfully about the need to get the basics right, how small changes can make huge differences, and why you should invest in your health the way you do in your work. If you are feeling run down, exhausted, overwhelmed, or just want even more energy to get things done, then this is the episode for you! During this interview, you'll learn... The value of investing in your healthHow to walk for positive change and transformationThe importance of getting back to the basics  To find out more about Bruce, click here. Connect with him on Facebook.  You can get a copy of Walking Well at this link. Time Stamps    01:28 - Bruce discusses his career journey  05:35 - The benefits of walking  08:39 - Are you walking enough? 20:52 - Small changes, huge differences   32:36 - Investing time in yourself  37:25 - Going back to basics  46:45 - Learning more about Bruce
EP433 - Courtenay Shipley - The Value Of Building Your Future Financial Freedom
27-08-2024
EP433 - Courtenay Shipley - The Value Of Building Your Future Financial Freedom
“A lot of people say, ‘Oh retirement, that’s for old people. I don’t need to be thinking about that now.’ But it is just good cash flow management. It's good financial planning. To be thinking not only about what I am spending my money on today as a business owner but also what does this look like in 5, 10, 20 years.” -Courtenay Shipley As bookkeepers, it is our job to help others understand how the flow of money works in and around their business. A critical yet often overlooked part of that, is how we plan for the future. It’s easy to get excited by success, so much so that we don’t feel the need to save for a rainy day. This is true for our clients too. They’ve worked so hard. They want to enjoy the profits of their labour. When planning for the future, it’s hard to ignore the glaring warnings of our own mortality. This is perhaps why we take the first most accessible retirement plan we find, and let it tick over in the background.  But saving doesn’t have to be from a place of fear in what the future holds, you can create a plan that celebrates your success and keeps you solvent long after you’ve stopped working.  Courtenay Shipley, founder of Retirement Planology is this episode’s featured guest. She has spent her career helping businesses navigate the retirement landscape in a way that aligns with their values, saves time and makes their money work harder. In this episode, Courtenay and Michael discuss all things retirement, from finding the right plan to essential resources for success. If you are finding yourself in a place of success but aren’t sure how to provide yourself and your employees with a plan for the future then this is the episode for you! During this interview, you'll learn... The value of building long-term financial freedomHow to effectively plan for the futureThe importance of sticking to the plan To find out more about Courtenay, click here. Connect with with her on LinkedIn. Time Stamps   01:46 - Courtenay discusses her career journey  05:28 - Planning for the future 08:54 - Finding the right fit 13:47 - Sticking to the plan 16:34 - The essentials of a great retirement plan 18:06 - Building your financial freedom 23:23 - Resources that can help you 25:50 - Getting integrated  28:35 - Learning more from Courtenay  This episode is brought to you by our great friends at Payworks! If you're looking for a reliable and affordable payroll platform for your business, look no further! To learn more, visit Payworks.ca TODAY!
EP432: Trixy Castro - Mastering Resilience: How To Get Focused On Your Goals
20-08-2024
EP432: Trixy Castro - Mastering Resilience: How To Get Focused On Your Goals
“Oftentimes, we’re our own worst enemy, and so we listen to the one negative comment or the one negative undertone that someone gives us, and we hold onto that.” -Trixy Castro Every challenge provides an opportunity for growth. A chance to build a mindset of resilience, that will let us face any problem with a mind to solutions. That bias and barriers to success exist, is not in question. What is in question is how we react to them.  We spend far too much time paying attention to the opinions of people who aren’t paying our bills. It is time to cut out the noise, get focused and start chasing our goals with everything we have in us. Criticism is important, but we must cultivate the ability to filter out whether it is really something about us that we need to work on, or about someone else wanting us to feel as bad as they do. Trixy Castro, business executive and entrepreneur, is this episode’s featured guest. She has spent her career founding and selling businesses while breaking down every barrier put in her path. She speaks powerfully about the need to build a resilient mindset, embrace challenges as learning experiences and how to get focused on your goals. If you are struggling with negative self-talk, quitting before you’ve even begun, or after a few bumps in the road, then this is the episode that will set you free of your limiting beliefs and put you on the path to enduring success. During this interview, you'll learn... The value of embracing challenges as learning opportunitiesHow to build a resilient mindsetThe importance of getting focused on your goals To find out more about Trixy, click here. Connect with her on LinkedIn. Time Stamps 01:46 - Trixy discusses her career journey  13:35 - The path to success  19:07 - There’s always a way around 22:37 - Building a resilience mindset 27:10 - Getting it done
EP431: Hector Garcia - Innovate & Create: Building Client Confidence - Part 2
13-08-2024
EP431: Hector Garcia - Innovate & Create: Building Client Confidence - Part 2
“All of a sudden, the customers no longer perceive us as valuable because we failed to reframe the value that we created. The accountant and the bookkeeper’s job should be giving the business owner confidence in their number.” -Hector Garcia For as long as we define our value by our skills alone, we will have to bear the threat of replacement. If all we are communicating to our clients is the completion of tasks that could just as easily be automated, we cannot be surprised that automation seems like a better option.  AI is here to stay. If we don’t want to be replaced by it, we have to start reframing what it is our clients are actually paying for. We need to move away from charging for the completion of tasks, towards charging for the relationships and insights we create and offer.  Computers aren’t going to steal our jobs, they are going to enhance them by freeing up more of our time to give clients more personal and meaningful services than just fixing their numbers. Hector Garcia, a popular YouTuber and CPA, is this episode’s featured guest. In this second half of a two-part series, Michael and Hector discuss the value of doing things differently, and how to build client confidence and stay ahead of the curve.  If you are struggling to innovate, not sure how to get creative with your business or build client confidence, then this is the episode to get you thinking about how to leverage AI rather than be afraid of it.  During this interview, you'll learn... The value of doing things differentlyHow to stay ahead of the curveThe importance of building client confidence To find out more about Hector, click here.   Connect with him on LinkedIn, YouTube or X.   Learn more about Hector's Reframe 2024 and Right Tool App.   Click here to listen to Part 1 of this series.   Time Stamps     01:34 - Doing things differently  06:04 - Building client confidence  10:14 - Getting ahead of the curve  19:38 - Can’t find the right tool? Build it! 27:17 - Getting started with AI
EP430: Hector Garcia - Innovate & Create: Reframing Your Story - Part 1
06-08-2024
EP430: Hector Garcia - Innovate & Create: Reframing Your Story - Part 1
“Innovation means always doing it differently, always doing it better. Innovation is not always technology; innovation is providing a different point of view to the status quo.”  -Hector Garcia   There will always be people more successful than we are. This is only a problem if we decide it's not worth taking any action to better our lives because we’ll never be better than those we idolize. Success doesn’t have to mean being the best. Having a healthy, steadily growing business, with loyal clients and dedicated employees is a feat that should be celebrated.    Very few people become well-known overnight, it takes time and the confidence to keep putting yourself out there, even if your numbers are low to start with. The more consistent we are, the faster those numbers begin to rise. Especially when you stop trying to sell people something and start showing them you want to authentically help them.   Hector Garcia, CPA and YouTuber, is this episode’s featured guest. In this first of a two-part series, Michael and Hector explore how to successfully market ourselves, the power of an innovation mindset, and why connecting authentically matters.    If you are tired of letting other people’s success paralyze you into inaction and want to learn to market yourself better, then this is the episode to get you thinking innovatively about the future of your business.    During this interview, you'll learn... The value of putting yourself out thereHow to embrace an innovation mindset The importance of competing against yourself, not others To find out more about Hector, click here.    Connect with Hector on LinkedIn, YouTube or X.   Time Stamps   02:48 - Hector discusses his career journey  08:33 - Transitioning to hands-off business  14:55 - Putting yourself out there 21:49 - Success isn’t a zero-sum game This episode is brought to you by our great friends at BILL! BILL automates your clients’ AP, AR, spend, and expense, and lets them track and manage their cash flow, in real-time. You can also use the BILL Accountant Console to access insights to level up your advisory services plus so much more! To learn how BILL can help you and your clients, and to sign up for the referral program, visit thesuccessfulbookkeeper.com/bill.