In this episode, Shawnna interviews Ally MacWilliams, a graphic designer who specializes in brand design and marketing. Ally explains that branding isn't just a logo; it helps a business stand out and reach their target audience. While most business owners do not have a clear idea of the branding they want for their business, Ally says that it's just a matter of doing some discovery exercises. Tune in as Ally explains branding, brand boards, why authenticity is essential, and the pitfalls of social media marketing.
In this episode:
Disclaimer: This podcast discussion is for informational purposes only and not for the purpose of providing medical, legal or financial advice. You should contact your doctor, attorney or financial advisor to obtain advice with respect to any particular issue or problem. Visit: www.edgysolutions.com
About Ally MacWilliams:
Ally MacWilliams is a graphic designer specializing in helping companies bring their brands to life by creating their visuals including logos, business cards, marketing collateral and more. Her past as a stationery designer gave her a love of typography and print design, which are elements she uses heavily in her current role as a brand designer. Ally loves to tackle various project types and loves working with all, but nothing inspires her more than getting to work with female owned businesses!