Creating a Cohesive & Consistent Brand - An Interview with Ally MacWilliams

Faces of Finance

04-06-2020 • 21 minutos

In this episode, Shawnna interviews Ally MacWilliams, a graphic designer who specializes in brand design and marketing. Ally explains that branding isn't just a logo; it helps a business stand out and reach their target audience. While most business owners do not have a clear idea of the branding they want for their business, Ally says that it's just a matter of doing some discovery exercises. Tune in as Ally explains branding, brand boards, why authenticity is essential, and the pitfalls of social media marketing.

In this episode:

  • Branding is so much more than a logo – branding encompasses your company’s message, customer service, and all other visuals.
  • Developing a sense of trust is the way to engage with your customers.
  • Building Pinterest boards can be a useful tool to discover the feel of branding that is right for your business.
  • Brand boards are valuable tools for cohesiveness and consistency.
  • Brand reviews should be done periodically. You can implement simple changes, like changing the colors of your logo depending on the season.
  • Find out who your ideal client is and create your brand image around them.

Disclaimer: This podcast discussion is for informational purposes only and not for the purpose of providing medical, legal or financial advice. You should contact your doctor, attorney or financial advisor to obtain advice with respect to any particular issue or problem. Visit: www.edgysolutions.com

About Ally MacWilliams:
Ally MacWilliams is a graphic designer specializing in helping companies bring their brands to life by creating their visuals including logos, business cards, marketing collateral and more. Her past as a stationery designer gave her a love of typography and print design, which are elements she uses heavily in her current role as a brand designer. Ally loves to tackle various project types and loves working with all, but nothing inspires her more than getting to work with female owned businesses!

LinkedIn
AllyMacDesigns.com
Instagram: @allymacdesigns

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