What happens when a keen eye for retail meets a passion for inclusivity and the arts? You get Twilla Brooks, a former VP at Walmart and the unstoppable force behind Lynette Create and Innovate and the Bentonville Film Festival. Join us as we journey with Twilla from her humble beginnings at Macy's, through a rewarding career at Walmart, and onto her latest ventures of working with influencers, film, TV, and retail consulting. Along the way, Twilla imparts the key insights and experiences that shaped her path, including brand-building for fashion giants and a retail sales gamble you won't believe!
Twilla is a testament to the power of authenticity, transparency, and open communication in business. She tells us how her corporate experience played a crucial role serving others by elevating diverse voices. You'll also learn some tips from Twilla about creating an open environment for your team and staying true to core values. Learn from her unique approach to failure, and how she has helped to turn the festival into a celebration of not just film, but also female and Black-owned businesses.
It’s not all business with Twilla, as she reveals the sports she loves and her gratitude for the journey that brought her here. Whether you've got your sights set on a corporate career, dreaming of starting your own venture, or simply love a good story, Twilla's tale is a testament to tenacity and vision. Buckle up for a thrilling ride through the world of retail, film, and entrepreneurial spirit!