Customer Centric Shopper Marketing Tactics (with Sean Campbell, CEO of Campbell Creative)

The Retail Journey

01-09-2023 • 56 minutos

Get ready to immerse yourself in a compelling conversation with Sean Campbell, CEO of Campbell Creative. We'll dive into Sean's journey from working in retail, his agency background, and work in marketing and public relations. We'll also hear about the motivation behind his start of Campbell Creative and their unique value-based agency model and taking the less trodden path in marketing. We'll learn from Sean's unique insights into the science of shopper marketing, the Storybrand framework, understanding customer motivations, how to create an irresistible offer, and how to help an emerging brand be successful in their initial marketing efforts.

A key piece of this podcast will cover the concept of Storybrand, a marketing framework developed by Donald Miller that has been pivotal in Campbell Creative's success and helping their clients. Learn how the power of a well-crafted story can transform your brand and captivate your audience. You'll learn how to serve your hero (the customer) and how to market yourself as a helpful guide. The conversation also delves into the art of creating irresistible offers, generating high-quality content, and the critical role of understanding customer pain points when selling across different channels.

We round off our conversation with an intriguing discussion around how some successful brands have fine-tuned their offerings and customer experience to create a winning formula. Don't miss out on these valuable marketing, branding, and storytelling insights and the powerful focus of speaking to the customer when marketing or selling!

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