In today's episode, we discuss the essential skill of marketing in recruiting. Shannon shares her experiences with successful hiring strategies, emphasizing the importance of being intentional in job descriptions to attract the right candidates. She highlights the need for companies to authentically showcase their values and expectations in their job postings, allowing them to attract like-minded individuals and create a more aligned and productive team. Shannon challenges listeners to consider how they can implicitly demonstrate their values in their everyday actions, thereby appealing to their ideal candidates.
What you'll hear in this episode:
[04:16] Rapid recruitment success with unique job descriptions.
[06:45] Bookkeeper job description: serving clients, reducing stress, flexible remote work.
[14:28] Articulate expectations, showcase values in job descriptions.
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