The Visionary Chronicles

Bryan Smeltzer

Welcome to The Visionary Chronicles, a business strategy Podcast where we provide insight to those looking for creative, executable strategies built around the latest disruptive ideas, innovative cultures, product creators and marketing solutions. read less
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Brand Leadership | 5 Things High Peformance Teams Do Consistently
Hace 5 días
Brand Leadership | 5 Things High Peformance Teams Do Consistently
Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.   The Visionary Chronicles Podcast He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot for 2022 & 2023, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.   The Visionary Files With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the three months, over 1,860 brand brands and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course.   LiquidMind Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and establishes mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at.    bryan@LiquidMindsite.com   @bryansmeltzer33  @bryan_smeltzer  @bryansmeltzer  linkedin.com/in/bryansmeltzer/   The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot in 2022 & 2023.   #BrandLeadership, #TeamLeadership, #VisionaryLeaders, #leadershipprinciples, #visionaryleadership, #visionaries, #Creators, #ElonMusk, #oakley, #jimjannard, #stevejobs, #thevisionarychroniclespodcast, #overcomingbarriers, #thevisionarychroniclespodcast, #thevisionarybrandbook, #brandtips, #brandingprinciples,#thevisionarybrand @ElonMusk @GuyKawasaki @TomPeters
The Visionary Brand | Successful Branding | The Brand Is The Product
12-02-2024
The Visionary Brand | Successful Branding | The Brand Is The Product
EPISODE 142 CHRONICLE: February 12th , 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands   Readers Favorite Award Winner: Best, Non-fiction, Marketing bookAmazon Bestseller.   The Visionary Brand  | Successful Branding | The Brand Is The Product   " Extinction is the rule. Survival is the exception." – Carl Sagan   Generational, Visionary leaders committed to building a brand know how to build an authentic culture first and create aspirational products that match the brand positioning. This strategy is easier said than done, and brands that have survived and then thrived over the years are the ones who have mastered the commitment to building a brand strategy and staying the course regardless of the circumstances. The best analogy I can use is when you are caught in a storm and have a set course; just because it is storming does not mean you redirect entirely. Instead, you pivot, but eventually, you are set back on course. There is a significant difference between changing a course and redirecting a course. Change, and you lose Direction; stay the course, and keep your Soul. Brands who have built a culture around premium positioning know they are selling a lifestyle centered around a product that enhances this lifestyle by making it more accessible, more convenient, or efficient. Building a culture allows you to define “who you are?” and “what you do?”. Once this is anchored with a  brand through its Culture, it creates a lifeblood throughout the entire Brand and a commitment to being authentic. The Culture is the company, and the Product is the Brand, each unique and needed to build a generational brand. If you look at examples of iconic, generational brands, you will find that the Culture builds the team, and the product drives their vision. Consumers do not get excited for the next great toaster, they get excited through the next disruptive product from a brand that has created a lifestyle enhancement expectation around the next generation of their products. The brand advocates expect greatness, and the early adopters line up to purchase their products. To continually meet this expectation, these brands must have a passionate, insanely great product team, an amazing marketing team, and a sales team armed with the latest product innovations they can surf for generations. The key to a Brand’s success is ensuring the product matches the vision! Matching a product to a brand's vision involves aligning the product's attributes, features, and values with the generational goals and DNA of the Brand. Here are key steps a brand can take to ensure that its products are in harmony with its vision:   Define the Brand Vision | Clearly articulate the Brand's vision, mission, and values. This serves as the foundation for all product development decisions.   Understand Target Audience | Gain a deep understanding of the target audience's needs, preferences, and values. Identify how the product can fulfill or enhance the lives of your community in line with the Brand's vision.   Product Pipeline Development | Ensure that the product planning process aligns with the Brand's vision and goals. Consider how the product fits into the overall brand portfolio and supports the Brand's foundational vision.   Consistent Design and Packaging | Design the product, its packaging, and labeling in a way that reflects the Brand's visual identity and design principles. Consistent design elements contribute to a cohesive premium brand image.   Quality and Performance | Maintain high-quality standards for the product to uphold the Brand's reputation. Ensure that the product's performance meets or exceeds customer expectations, reinforcing positive associations with the Brand.   Marketing | Develop marketing campaigns emphasizing how the product aligns with the Brand's vision and values. Communicate the unique selling propositions that differentiate the product within the market.   Storytelling | Integrate the product into the Brand's overall narrative and storytelling. Showcase how the product contributes to realizing the Brand's vision and mission.   Iteration | Collect feedback on market trends. Use insights to iterate on the product, ensuring it remains relevant to the Brand's vision and responsive to evolving consumer needs.   Long-Term Planning | Consider the product's long-term implications for the Brand's vision. Plan for product extensions or updates that support the Brand's overall strategic direction. By integrating the Brand's vision into every aspect of the product creation and marketing processes, a brand can create a more cohesive and meaningful connection between its products and its vision. This alignment contributes to building brand loyalty and resonating with consumers who share similar values.   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2024     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot for 2022 & 2023, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.   SUBSCRIBE to the Visionary Chronicles Podcast. Go to the link below, click the FOLLOW button, and you're in!   REVIEW & SUBSCRIBE to the Visionary Chronicles Podcast, and get a FREE e-book edition of The Visionary Brand! Go to the link below, select Review, and send a screenshot to bryan@liquidmindsite.com   APPLE PODCAST   SPOTIFY   With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past eleven weeks, over 1,784 brand leaders and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course.   Sign up for the Visionary Brand Course, and get a FREE hardcopy edition of , The Visionary Brand,  and a “Be Visionary” coffee mug!       FREE when you Sign UP for The Visionary Brand MasterCourse! The Visionary Brand hardcover book. "Be Visionary" inspirational coffee mug.   Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and establishes mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly.   You can contact or  follow him at; email |  bryan@LiquidMindsite.com Facebook |   @bryansmeltzer33  Instagram | @bryan_smeltzer X |  @bryansmeltzer LinkedIn |  linkedin.com/in/bryansmeltzer/
Generative AI | How Visionary Brands Can Successfully Integrate Artificial Intelligence
05-02-2024
Generative AI | How Visionary Brands Can Successfully Integrate Artificial Intelligence
EPISODE 143 CHRONICLE: February 5th, 2024   Generative Artificial Intelligence | How Can Visionary Brands Successfully Integrate AI   " Common sense is not so common.” – Voltaire   With all the madness around AI, having a clear, definitive plan in place is critical to long-term success; however, you must know the “Who?”, “What?”, “Why?, “When?” and “Where?” with your plan and execution. Before implementing, define the needs, determine resources, outline expectations, and determine the execution timeline. Visionary brands can leverage Generative Artificial Intelligence (AI) to enhance the brand lifecycle execution process from ideation and product creation, marketing execution, development, sourcing, and operations, and gain a competitive edge. Here are some ways in which Generative AI can be utilized.   Product and Service Innovation | Use generative AI to brainstorm and generate ideas for new products and services. AI models can analyze market trends, consumer preferences, and industry data to suggest innovative concepts. This can accelerate the ideation process and lead to the development of more innovative products.   Content Creation | Deploy generative AI for content creation, including writing articles, generating marketing copy, or creating social media posts. Language models can assist in producing high-quality, engaging content, saving time and resources for the business.   Personalized Customer Experiences | Implement AI-driven personalization in customer interactions. Generative models can analyze customer data to create personalized recommendations, messages, and experiences, enhancing customer satisfaction and engagement.   Automated Customer Support | Integrate generative AI into customer support systems to provide automated responses to common queries. This improves customer service efficiency, allowing team members to focus on complex issues while AI handles routine inquiries.   Supply Chain Optimization | Use generative AI to optimize supply chain processes. Predictive modeling can help in demand forecasting, inventory management, and logistics optimization, ensuring a more efficient and cost-effective supply chain.   Decision Support | Leverage generative AI for decision support systems. These systems can analyze large datasets, market trends, and various factors to assist brands in making well-informed, data-driven decisions.   Design and Creativity | Apply generative AI in design processes for graphic design, product design, or architecture. AI can assist in generating creative ideas, designs, and prototypes, enhancing the overall creative process.   Learning and Development | Use generative AI for employee training and development. AI-driven systems can create customized training modules, simulate real-world scenarios, and provide personalized learning experiences based on individual employee needs.   Predictive Analytics | Implement generative AI for predictive analytics. These models can analyze historical data to predict future trends, market changes, and potential risks, enabling brands to adjust strategies proactively.   Human Resources | Utilize generative AI in recruitment processes for resume screening, candidate matching, and even conducting initial interviews. This can streamline the hiring process and efficiently identify the most suitable candidates.   Cybersecurity | Enhance cybersecurity measures by using generative AI to detect and respond to potential threats. AI can analyze patterns in network traffic, identify anomalies, and predict and prevent security breaches.   Simulation and Scenario Planning | Use generative AI for simulating and planning various business scenarios. This can help brands test the resilience of their strategies and make informed decisions in anticipation of different outcomes.   Generative AI is a powerful tool, however when implementing generative AI in business, it's crucial to consider ethical considerations, data privacy, and potential biases in AI models. Regular monitoring, feedback loops, and continuous improvement are essential to ensure the responsible and effective use of AI technologies. With these tools, which are improving literally by the second, it is important to stay ahead of this curve, or you will lose your competitive advantage, and potentially your foundational vision along the way.   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2024     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot for 2022 & 2023, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past five weeks, over 1,500 brand brands and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course. He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and establishes mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;    email | bryan@LiquidMindsite.com  Facebook |  @bryansmeltzer33 Instagram |  @bryan_smeltzer X | @bryansmeltzer LinkedIn |  linkedin.com/in/bryansmeltzer/   #BrandGenerativeAI,#GenerativeAI,#artificialintelligence,#brandai, #VisionaryProducts,#Creators, #ElonMusk,#stevejobs, #TheVisionaryChroniclesPodcast, #theVisionarychroniclespodcast, #theVisionarybrandbook, #BrandTips, #BrandingPrinciples, #theVisionaryBrand,#TheVisionaryFiles
The Visionary Brand | Product Extinction | How to Eliminate Products & Gain Market Share
29-01-2024
The Visionary Brand | Product Extinction | How to Eliminate Products & Gain Market Share
EPISODE 140 CHRONICLE: January 26th, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing bookAmazon Bestseller. THE VISIONARY BRAND | Product Extinction | How to Eliminate Products & Gain Market Share   " Extinction is the rule. Survival is the exception." – Carl Sagan   Once a visionary brand successfully executes a breakaway/drawdown strategy, it must build a bridge to maintain the product lifecycle. To sustain a consistent flow of products from your pipeline, you must bring some products to extinction, sometimes at the height of their popularity. Implementing this strategy is critical but risky, as you bet the company on the next generation of products. However, unless you risk something, you gain nothing. As discussed earlier, the Sony Walkman was one of the most recognizable case studies of product lifecycle saturation. This was a breakaway product when first introduced. However, Sony still needed to fully embrace the drawdown and extinction mentality fully, instead deciding to let it ride for some thirty years with only minor revisions. This strategy proved successful for a time, but this is a rare case. The danger with deploying such a strategy is you can get ambushed by your competitors, and you inevitably become a follower, no longer a leader. Having the market perception of being an innovative leader in your category carries with it prestige and privilege. Most companies would assume any brand deploying the breakaway strategy must have a new product in the pipeline that will change the norm, establish a new way of thinking, or redefine a process. This was not the case with Sony and the Walkman—revolutionary in its day, it had a nice run for some 20 years but eventually died slowly in its last 10. The clincher was when Apple introduced the iPod, at which point it was game over for the Walkman. Ironically, the Walkman inspired Steve to find a better way to listen to music that was not so cumbersome or limited in portability. In analyzing the Walkman lifecycle, Apple knew better than to repeat Sony's mistakes, incorporating extinction in their product pipeline and having the courage to pull products at the peak of their popularity to keep their community hungry for what’s coming next. Building a consistent and sustainable product extinction lifecycle flow creates limited supply, increasing demand on both the back end (drawdown) and the front end (breakaway). This has driven many brands, such as Apple, Microsoft, Nike, Adidas, TaylorMade, and Microsoft, to become some of the most valuable. These iconic brands have stood the test of time by building an innovative pipeline of products or services supported by a breakaway culture. Each of these brands succeeds by creating and adapting over a series of product iterations, adopting technologies that drive customer demand, and manipulating supply cycles through planned product extinction. Here are some critical points in adopting an Extinction Strategy and Gaining Valuable Market Share. Build a Breakaway Product Pipeline | This is critical to sustainable innovation.Identify your following Breakaway or Incremental Product | Upon the release of the current product generation, this is the Apple strategy; they already have a product being commercialized that will replace the current version.Eliminate the Current Version at the Peak of the Early Adopter Phase | The Extinction creates an “Innovator” NET GEN NEED and a “Late Adopter” WANT.Release the Next Version | Timing is critical, and product commercialization is vital to pull this off.Rinse, Repeat, & Recycle | The cycle of executing this strategy will align all products along the Supply & Demand Curve. Rare for a Premium brand, and extremely powerful!Building a product innovation pipeline that can sustain continual and more rapid product extinction is where successful visionary brands move beyond their competitors. By holding to this Vision rooted in these Extinction principles, you will also successfully build sustainable brand value for both your shareholders and customers.   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot for 2022 & 2023, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past five weeks, over 1,500 brand leaders and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course. He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and establishes mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;  email | bryan@LiquidMindsite.com  Facebook |  @bryansmeltzer33  Instragram | @bryan_smeltzer X |  @bryansmeltzer LinkedIN | linkedin.com/in/bryansmeltzer/   #ProductExtinction,#ProductInnovators,#ProductBreakaway,#BreakawayCulture, #InnovationCulture,#Innovation,#InnovatedontImitate,#ProductVision, #VisionaryProducts,#Creators, #ElonMusk,#stevejobs, #TheVisionaryChroniclesPodcast, #theVisionarychroniclespodcast, #theVisionarybrandbook, #BrandTips, #BrandingPrinciples, #theVisionaryBrand,#TheVisionaryFiles
Visionaries | Martin Luther King Jr.
19-01-2024
Visionaries | Martin Luther King Jr.
EPISODE 141   CHRONICLE: January 17, 2024   Visionaries | Martin Luther King Jr.   " We must accept finite disappointment, but never lose infinite hope.” –  Martin Luther King Jr.   Martin Luther King Jr. (January 15, 1929 – April 4, 1968) was a clergyman, activist, and Visionary leader who played a pivotal role in the American civil rights movement, and his commitment to justice, equality, and nonviolent activism was unparalleled. He was a visionary leader who used his powerful vision to inspire and lead the civil rights movement in the United States. His vision was rooted in justice, equality, and nonviolent protest.   “Love is the only force capable of transforming an enemy into a friend.” – Martin Luther King Jr.   Martin Luther King Jr. had a true vision, willing to risk his life to ensure it was realized. What were some of the core principles of Martin Luther King’s vision?   I Have a Dream Speech | The famous "I Have a Dream" speech, delivered during the March on Washington in 1963, articulated a compelling vision of a racial integration and harmonious America. His vision emphasized the dream of equality, justice, and brotherhood, resonating with millions and becoming a defining moment in the civil rights movement.   Nonviolent Protest as a Guiding Principle |  A vision grounded in the philosophy of nonviolent resistance. He envisioned a movement that would challenge injustice through peaceful protests, civil disobedience, and love rather than resorting to violence or hatred.   Belief in a Beloved Community | A vision extending beyond eliminating segregation. He spoke of the "Beloved Community," a society based on love, justice, and equality. This vision sought racial harmony, economic justice, and the end of poverty.   Inspire the Masses | Martin Luther King Jr.'s vision was not limited to a select few; it aimed to inspire the masses. By articulating a clear and aspirational vision, he motivated people from all walks of life to join the civil rights movement and work towards a common goal.   Appealing to Core American Values | A vision framed in terms of core American values, appealing to the principles of freedom, justice, and democracy as was in the Constitution. Long-Term Vision | A long-term vision that extends beyond immediate victories. He understood that achieving civil rights required sustained effort and a commitment to transforming the underlying makeup of society.   Legislative Goals | A vision that includes specific legislative goals. He actively lobbied for the passage of the Civil Rights Act of 1964 and the Voting Rights Act of 1965, seeing these laws as critical steps toward realizing his broader vision of equality.   Legacy of Inspiration | A vision that left a lasting legacy that inspires movements for justice and equality. His speeches and writings continue to be studied and quoted, resonating with those who strive for a more impartial world.   Martin Luther King Jr.'s visionary leadership played a pivotal role in shaping the path of the civil rights movement. King was a charismatic and powerful speaker. His ability to communicate complex ideas in a way that resonated with a broad audience helped mobilize support for the civil rights movement. Dr. King’s speeches and writings are celebrated for their power. He had a long-term vision for transformation beyond the immediate goals of the civil rights movement. He sought to address systemic issues of poverty, demonstrating a forward-looking perspective. His ability to articulate a powerful vision, grounded in moral principles and a commitment to nonviolent action, mobilized people to work towards a more just society. This vision contributed to legal and societal changes and impacted our broader human rights and dignity struggles. King demonstrated unwavering courage in the face of adversity. He faced numerous threats to his safety but remained committed to his principles and the pursuit of civil rights, and his courage inspired others to join this struggle. In summary, Martin Luther King Jr. exhibited visionary leadership through his inspiring vision, moral and ethical principles, courageous conviction, empathy, strategic leadership, inclusivity, commitment to nonviolent resistance, charismatic communication, long-term vision, and a lasting legacy of inspiration for social change.   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2024   Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.   He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past five weeks, over 1,500 brand leaders and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course. He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;   email |  bryan@LiquidMindsite.com Facebook |  @bryansmeltzer33 Instragram | @bryan_smeltzer  X | @bryansmeltzer LinkedIN linkedin.com/in/bryansmeltzer/
Visionaries | Alexander The Great
11-01-2024
Visionaries | Alexander The Great
EPISODE 139 CHRONICLE: January 12th, 2023   Visionaries | Alexander The Great   "There is nothing impossible to him who will try.” –  Alexander The Great   Alexander was the son of King Philip II and received a classical education under the philosopher Aristotle. After his father's assassination, he ascended to the throne and quickly set out to fulfill his father's dream of uniting the Greek city-states and expanding their influence eastward. Alexander the Great is one of the most successful military commanders in history. He is best known for creating one of the largest empires in the ancient world through a series of military campaigns covering a massive territory stretching from Greece to Egypt, Persia, and India. Despite his remarkable achievements, Alexander's reign was relatively short-lived. He died in Babylon at the age of 32, under unclear circumstances—some theories suggest illness or poisoning. After his death, his empire was divided among his generals. Alexander's legacy has endured and resulted in current military and business leaders embracing many of his military strategies and leadership tactics. Alexander the Great, the ancient Macedonian king and military conqueror, is considered a Visionary leader due to his extraordinary achievements and impact on the ancient world. Several characteristics contribute to his status as a Visionary leader.   Ambition and Vision | Alexander had grand ambitions from an early age. His vision extended beyond the borders of Macedonia, and he aspired to create a vast empire that would unite different cultures and peoples. His desire for conquest and expansion demonstrated a visionary mindset.   Military Genius |  Alexander was a brilliant military strategist and tactician. His innovative tactics, such as using the phalanx (‘FAY-lanks) and introducing combined arms, played a crucial role in his success on the battlefield. His ability to adapt to different terrains and circumstances showcased his strategic vision.   Lead from the Front |  Alexander led his armies from the front lines, often placing himself in the action, leading from the front. His personal courage and willingness to share the risks with his soldiers earned him their loyalty and admiration, contributing to the cohesion of his military forces.   Inspiring Leadership | Alexander possessed the ability to inspire his troops with a sense of purpose and loyalty. His charisma, speeches, and personal example motivated soldiers to endure long campaigns and face formidable enemies.   Cultural Integration |  One of Alexander's visions was to create a unified empire, surpassing cultural and ethnic differences. He encouraged the integration of Persian and Macedonian cultures, blending customs and traditions to create a sense of unity among his diverse people.   Urban Planning and Infrastructure | Alexander implemented innovative urban planning and infrastructure projects in the cities he founded, such as Alexandria in Egypt. These cities became centers of culture, commerce, and learning, reflecting his forward-looking vision for a united empire.   Curiosity and Learning | Alexander had a deep curiosity about the world and a love for learning. He surrounded himself with scholars and intellectuals, his version of the “mastermind” concept, and his conquests facilitated knowledge exchange among different civilizations. His appreciation for diverse cultures contributed to a more inclusive vision for his empire.   Strategic Diplomacy | While known for his military conquests, Alexander also employed strategic diplomacy to solidify his rule. He incorporated local leaders into his administration, promoting collaboration and cooperation.   Vision for Exploration | Alexander's desire to explore the unknown and reach the ends of the known world, shown clearly by his journey to the easternmost regions of Asia, reflects a visionary spirit. His journey for discovery expanded geographical knowledge and cultural exchange.   Legacy of Civilization |  Although his empire did not last long after his death, Alexander's vision left a lasting legacy. The spread of Hellenistic civilization, a blend of Greek and local cultures, influenced art, philosophy, and governance in the centuries that followed.   In summary, Alexander the Great's visionary characteristics include ambition, military genius, leading from the front, inspiring leadership, cultural integration, urban planning, curiosity and learning, strategic diplomacy, a vision for exploration, and a lasting legacy of Hellenistic civilization. His impact on the ancient world and his ability to envision a united and culturally diverse empire contribute to his recognition as a visionary leader.   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2024     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past five weeks, over 1,500 brand leaders and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course.   He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;   email |  bryan@LiquidMindsite.com  Facebook |  @bryansmeltzer33 Instagram |  @bryan_smeltzer X |  @bryansmeltzer Linked In | linkedin.com/in/bryansmeltzer/   The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot in 2022 & 2023.   #ArtificialIntelligenceStrategy,#AIBrandStrategy,#AILeadership,#BrandVision, #Vision, #creatingVision, #Visionaries, #disruption, #productstrategy, #BrandLifestyle, #Creators, #ElonMusk, #oakley, #jimjannard, #stevejobs, #theVisionarychroniclespodcast, #theVisionarychroniclespodcast, #theVisionarybrandbook, #brandtips, #brandingprinciples, #theVisionarybrand
The Visionary Brand | The Product Vision | Building a Product Pipeline
05-01-2024
The Visionary Brand | The Product Vision | Building a Product Pipeline
EPISODE 138 The Visionary Chronicles Podcast CHRONICLE: January 4th, 2024   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.   Readers Favorite Award Winner: Best, Non-fiction, Marketing bookAmazon Bestseller.   THE VISIONARY BRAND | The Product Vision | Building a Product Pipeline " Innovation distinguishes between a leader and a follower." – Steve Jobs   Creating or building a Drawdown Product Pipeline is a strategy that the most innovative brands deploy. The strategy allows brands to position products along the entire Product Lifecycle curve, increasing market share while not degrading brand equity. I was a part of the product leadership of several of these brands when they were created. It is challenging to develop and even more difficult to surf for generations. The strategy is to create a breakaway design, creation process, and culture inside the brand. This takes a Visionary leader, one who understands the risk it takes and the rewards for successfully creating a Breakaway product plan. As I mentioned in my previous podcast, you can only create a product pipeline if you have successfully built a Breakaway design and creation culture. A cultural foundation built on anticipating what your customer wants, embracing risk, creating an idea machine, and being a relentless innovator who always strives for disruption! Having these places before building a product pipeline is why so few authentic brands and even fewer can sustain a culture of continuous disruption. A key element to creating a product pipeline is understanding where to “fill the voids” with your price tiers. If you are a premium brand, you are already at the “best” level, and you must stay true to this tier. The question then becomes, “How” do we you build a pipeline that crosses into “good” and “better” price tiers without degrading brand equity? This is the question I always receive from brand leaders when doing our LiquidMind “ideation sessions.” It is a delicate balance, but it can be achieved if you understand the game. The brand that plays this game the best is Apple. Apple always wants to create a breakaway product, load it on the front of the adoption curve for the “Innovators” to adopt and the “Early Adopters” to anticipate, and at the height of its popularity, pull it from the shelves and make it a previous generation product. This is before the “Early Majority” or “Late Majority” are allowed to purchase. This is called the “Innovators” adoption curve, which is much steeper than the traditional curve. In The Visionary Brand book, I provide an example of the “Innovators” curve. Pulling the product from the shelf gives Apple “permission” to reduce the price of the previous generation, as long as there is another generation that feeds the front of the curve. Building this “pipeline” along the adoption curve creates a “product squeeze,” where Apple can secure market share along the entire curve without degrading brand equity—a brilliant strategy and extremely hard to pull off effectively. Most brands we work with at LiquidMind understand the concept but are not always committed to executing it sustainably. This is Apple's lifeblood, along with other brands, and they have stayed committed to this strategy since Steve re-joined Apple. So, having discussed this Product Pipeline strategy, what steps can your brand take toward achieving this generational pipeline? Build a Product Breakaway Ideation, design, & commercialization foundation.Create Authentic products, don’t move down, stay PremiumUnderstand your market and channel opportunities to gain market shareBe Relentless with Innovation & DisruptionEmbrace Risk and Reward Progressive FailuresKnow when to discontinue and when to release. Timing is everythingBuild a Sustainable Breakaway Design Culture, regardless of who is in the driver's seatFeed the Innovators, the Early Early Adopters, and their Community is instrumental in achieving sustainable innovationBeing a revolutionary innovator is a generational goal, and it takes a commitment from the Visionary leader to sustain its success. If your brand wants to be a generational leader while maintaining market share growth, you will need a sustainable, long-term strategy built around your product pipeline. You can achieve greatness if you understand the rules of the game. Go ahead play the game, have fun, be relentless, be great! Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past five weeks, over 1,500 brand leaders and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course.   He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and establishes mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;   email |  bryan@LiquidMindsite.com Facebook |   @bryansmeltzer33 Instragram |  @bryan_smeltzer  X | @bryansmeltzer LinkedIn | linkedin.com/in/bryansmeltzer/   The Visionary Chronicles Podcast was ranked the #1 Global Visionary Podcast & Top 50 Marketing podcast by Feedspot in 2022 & 2023.   #ProductInnovators,#ProductBreakaway,#BreakawayCulture, #InnovationCulture,#Innovation,#InnovatedontImitate,#ProductVision, #VisionaryProducts,#Creators, #ElonMusk,#stevejobs, #TheVisionaryChroniclesPodcast, #theVisionarychroniclespodcast, #theVisionarybrandbook, #BrandTips, #BrandingPrinciples, #theVisionaryBrand,#TheVisionaryFiles
The Visionary Brand  | The Product Vision | Creating A Breakaway Design Culture
20-12-2023
The Visionary Brand | The Product Vision | Creating A Breakaway Design Culture
THE VISIONARY BRAND | The Product Vision | Creating A Breakaway Design Culture   "The people who are crazy enough to think they can change the world are the ones who do.”– Steve Jobs   The Product Creation process is unique in its implementation and execution. Implementation must follow a strict Ideation process with the freedom to interact and mindstorm, and the team's makeup must be the Creators who know what it takes to disrupt the status quo. The execution is where the support system comes in, helping bring these Ideas to Reality. To create a Breakaway product culture, you must first have a culture that believes in and embraces Disruption, blowing things up that do not make life easier or more efficient—a culture of risk, which inevitably determines your destiny. Many companies are uncomfortable in this environment, and why they are NOT brands. To achieve “best in class” status, you must create an authentic culture that embraces failure due to risk. The risk results in both rewards and failures. Remember, as I have stated before, NO great product has ever been created without first having failed, most times, again and again before successfully commercializing the Idea. A Breakaway product creation culture demands you are “disruptive by design,” to become a category leader, you must have a clear vision of the future and determine what your community needs, not wants. Want is driven by the current environment; the future determines need. Think of the iPhone or the automobile; each Disruption was driven by a visionary leader who knew what they needed. Visionary brands create what I call a Breakaway Pipeline. If you use the surfing analogy, surfing the funnel, the pipeline is the ultimate thrill. More importantly for brands, being able to surf this creative pipeline for generations and not becoming just another one-hit wonder. If you have your sights set on being a Visionary brand, then one of the most critical ingredients of your formula is the Breakaway Pipeline, achieving category leadership through the following; Give the Creators and the Design team the freedom to dream big and fail! Reward excellent failures, as this moves you closer to success. Success without failure is impossible.Commit to Category Leadership.Build a sustainable product Ideation process. Create, Test, Release, Reload.Stay true to your brand Vision and foundation principles. Without them, you lose authenticity.Break things! Don’t accept the world for what it is; instead, what it can become.  This road to achieving a sustainable Breakaway product pipeline is agonizing, bumpy, challenging, and painful but rewarding once you cross the finish line. However, this is not where it ends; it just means you have cut a path to long-term success. Unless you consistently build and sustain your pipeline, you will lose momentum to your competitors, with declining market share and category growth. If you continue to surf this pipeline, it will sustain you for generations. So, stay committed to your Ideation process, create an environment of freedom for your Creators, and build a pathway to realize your ideas and a culture of Disruption that bleeds throughout the entire brand!   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023   Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past five weeks, over 1,500 brand leaders and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and establishes mid- to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;  email | bryan@LiquidMindsite.com  Facebook |  @bryansmeltzer33  Instgram | @bryan_smeltzer X |  @bryansmeltzer LinkedIn |  linkedin.com/in/bryansmeltzer/
AI Brand Strategy | How To Use Artificial Intelligence in Brand Strategy
07-12-2023
AI Brand Strategy | How To Use Artificial Intelligence in Brand Strategy
EPISODE 137 CHRONICLE: December 7th, 2023 AI Brand Strategy | How to Use Artificial Intelligence in Brand Strategy " Artificial intelligence is the new electricity." - Andrew Ng   Today's hot topic is AI, the who, what, when, where, and why. Most global brands we work with at LiquidMind want to know first what it is in definitive terms, how it can impact my brand, who can use it, and where we can apply it, making it measurable and lessening the overall impact. Each of these is always a great question, and when we work with our brands to determine the best fit for AI, we usually bring it down to simplistic terms and data points. We whiteboard for them, write out solutions, and mindstorm ideas for application within the brand where we can measure results and enhance performance. AI is not something to be feared, but you must understand. We have seen firsthand many brands implement AI for the sake of implementing AI. This is the wrong first step, as it creates confusion within the brand and inefficiencies outside the brand. Determining and pinpointing the best areas for implementation, communicating the effects to the team, and measuring results are great first starts. Since we work with many brands on their go-to-market (GTM) strategy and ongoing strategies, I have outlined some starting points for brands to consider when analyzing Artificial Intelligence for their brands. Artificial Intelligence (AI) can play a significant role in shaping and optimizing your brand strategy. Here are several ways you can leverage AI in the process of creating and refining your brand strategy: Market Research |AI tools can quickly process vast amounts of data and provide insights into market trends, customer behaviors, and competitor activities.To understand brand perceptions, utilize AI-powered analytics tools to gather and analyze data from social media and community reviews. Segmentation | AI algorithms can help identify and analyze customer segments based on various parameters such as demographics, behavior, and product preferences.Use AI to create personalized marketing strategies for consumer segments, ensuring more targeted and effective communication. Analytics | Leverage AI to predict future trends and consumer behaviors. This can build your brand strategy by anticipating market shifts and leapfrogging your competition.Predictive analytics can also assist in forecasting demand for your products or services. Chatbots and Virtual Assistants | Implement AI-driven chatbots on your website or messaging platforms to enhance customer engagement.Chatbots can provide instant support, answer queries, and gather valuable customer feedback, ensuring a positive brand experience. Content Creation and Personalization | Use AI tools to generate and optimize content for your brand. AI-powered content creation platforms can assist with copywriting, design, and video production.Implement personalized algorithms to tailor content and experiences based on user preferences, improving engagement. Social Media Monitoring | Create AI tools for social media monitoring to track brand mentions, identify influencers, and gauge overall brand sentiment.Analyze social media data to understand how your brand is perceived and adjust your strategy. Dynamic Pricing Optimization | Implement AI algorithms for dynamic pricing, adjusting prices based on demand, competitor pricing, and other global factors.This can help maximize revenue and increase your brand competitiveness. Supply Chain Optimization | Integrate AI to optimize supply chain processes, predict demand, manage inventory efficiently, and timely deliveries.This can contribute to a positive customer experience and reinforce your brand's reliability. Employee Productivity and Insights | Utilize AI tools to enhance internal processes, automate routine tasks, and provide valuable insights to improve decision-making.This can contribute to a more efficient and innovative organizational culture, positively impacting your brand. While AI can bring tremendous benefits, it's critical to implement it thoughtfully into your brand strategy, ensuring that it aligns with your brand values and enhances the internal support and the overall customer experience. Regularly review and update your AI-driven initiatives to stay current with technological advancements and evolving market dynamics.   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past five weeks, over 1,500 brand leaders and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course. He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;    email | bryan@LiquidMindsite.com Facebook |  @bryansmeltzer33  Instagram | @bryan_smeltzer X |  @bryansmeltzer
Venture Capital | How to Prepare Your Company
29-11-2023
Venture Capital | How to Prepare Your Company
EPISODE 135 CHRONICLE: November 29th, 2023   Venture Capital | How to Prepare Your Company   "Go as far as you can see, when you get there, you'll be able to see farther..."                                                                                              Leadership from JP Morgan   In looking at the factors and misconceptions behind why some companies get funded, others get left with no avenue to attaining the funding they feel they need or deserve. Having done many deals, predominantly with Visionary entrepreneurs, start-ups, and mid-tier companies, I have found several reasons why some were able to gain interest, get a meeting, and finally culminate in funding. Most questions I receive from the companies we work with at LiquidMind (LiquidMindsite.com) are how to locate a VC firm, their priorities, where they find deals, and when I will receive a Term Sheet. There are many points of contact, but I have broken these into five areas of focus when dealing with VC firms. The HUNT | Finding Deal Flow 44% of deal flow comes predominantly from through their network, investors, or other entrepreneurs.30% of deal flow comes from References.From Pitches, although many entrepreneurs think this is the avenue, it is the path least traveled at 10% of Deal Flow. The ODDS | The Funnel 100 Opportunities.28 get a Meeting.10 get an internal meeting.5 go on to Due Diligence.1-2 get a Term Sheet.  The CLOSE | Deal Timeline. Due Diligence | 120 hours, on average.Close | 90-120 days, on average. The FACTORS | Most important to VCs. Founders/Team | 95%Business Plan/Opportunity | 75%Market Size/Exit | 70%Industry | 30%Valuation | low point on the totem pole, valuation determined upon exit, and multiple dollar-to-dollar investments. IRR vs. DCF analysis.  The DEAL | After Close Value. Guidance | 90%Investor flow | 70%Connections | 65%Operations | 60%Board | 55%As you can see, this is very definitive outline but can change relative to the deal flow, opportunity, and other factors. Although not an exact science, this gives you a good indicator of what is on a Venture Capital firm's radar, the best chances you may have for striking interest, and hopefully, a Term Sheet. Good luck, and Enjoy the Ride!   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.     He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.   With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past five weeks, over 1,500 brand leaders and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course.     Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;   email |  bryan@LiquidMindsite.com Facebook |  @bryansmeltzer33  Instagram | @bryan_smeltzer X |  @bryansmeltzer LinkedIn |  linkedin.com/in/bryansmeltzer/
The Visionary Brand | The Product Vision | Innovate Don’t Imitate
24-11-2023
The Visionary Brand | The Product Vision | Innovate Don’t Imitate
EPISODE 133 CHRONICLE: November 24th, 2023   Content from Bryan’s new Award Winning, Bestselling Book   Readers Favorite Award Winner: Best, Non-fiction, Marketing book.Amazon Bestseller.   THE VISIONARY BRAND | The Product Vision | Innovate Don’t Imitate " Innovation distinguishes between a leader and a follower.”– Steve Jobs   Creating a culture of innovation requires commitment, but most importantly, a top-down brand leadership that embraces failure and proactively pursues risk, both a requirement to be a Visionary brand. This formula creates a foundation for generational success. I know Picasso once said, “Good artists copy, great artists steal,” but it is a short-term gain and not a long-term path to product innovation. Sometimes, this works, but this is the exception, not the rule. Adaptation is one of the most significant IDEA generators, yet few embrace its power. Adapting a technology from another industry to your product innovation pipeline is an awesome way to disrupt an industry. Take the example of Nike’s Flywire, where the innovation team scoped the landscape for product inspiration and found it in suspension bridges. How could they find inspiration for a small product like footwear in such a large structure? Easy, they adapted the structural truss integrity into their shoes. They found a material stronger than steel, Vectran, that could stabilize the foot with minimal construction. From this innovative idea came the Flyknit product line, one of Nike's most successful products ever! Finding ways to Adapt to Innovate vs Imitate is a vital piece of the Visionary formula I discuss in my new bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands. On sale now across all retailers, including Barnes and Noble, Books-A-Million, Amazon, Target, Walmart, etc. Nurturing a culture of innovation is driven by finding to adapt the world to your products. Being an innovator means embracing a culture authentically and initially created without the need to see what your competitors are doing. Why follow when you can lead? So, how do you create a Culture of Innovation? Create a clear Anchoring Strategy | What do you stand for as a brand?Committ to Failure | Blow things up, recreate, rebuild.Find A Better Way | There is always a better way to do something. Find it!Develop a Pipeline of Innovation | Surf this Pipeline for generations.Always BE the Leader | Let others follow. Visionary brands have all of these in common and commit to their execution. Visionary brands are built around the foundation of originality and authentication. Imitation is the short path to destruction, while disruptive innovation is a clear path to a successful product Vision. Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. With the book's release, Bryan created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past five weeks, over 1,500 brand leaders and Entrepreneurs have taken the Master Course! Unleash your potential as a brand leader and take the Master Course.   He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;   email |  bryan@LiquidMindsite.com  Facebook |  @bryansmeltzer33  Instagram | @bryan_smeltzer X |  @bryansmeltzer LinkedIn |  linkedin.com/in/bryansmeltzer/
Life Balance | How to Balance Leadership & Life
10-11-2023
Life Balance | How to Balance Leadership & Life
EPISODE 134 CHRONICLE: November 10th , 2023   Life Balance | How to Balance Leadership & Life " Life is really simple, but we insist on making it complicated.” – Confucius   Many Leaders we talk about within our LiquidMind Leadership Sessions have difficulty balancing Leadership and Life. The issue is widespread in leaders but hard to correct. I find most leaders either do not realize they have a problem until someone hits them over the head, or they fear falling behind; they can’t stop a fast-moving train. If you do not try, you will eventually crash and burn; it is not a matter of “if” but “when.” I have seen it play out too many times. Balancing Leadership and Life can be challenging, but with consistent and dedicated planning, effective time management, and taking care of yourself through the process, it is possible to achieve a balance. Through our Leadership Sessions with LiquidMind, I have found the following to be Priorities for finding Leadership and Life balance. Boundaries |Establish clear boundaries between work and personal time. Avoid checking work emails or taking work calls during your Personal Boundary time. Just Don’t Do It!Communicate when you are available and when you are not. Prioritize |Identify your most important tasks, prioritize them, and do them daily. Stick to the priorities, and do not go off course.Delegate tasks that others can handle. Focus |Focus, use time management techniques such as time blocking to organize your tasks and stay focused.Schedule breaks during your workday to prevent burnout. Meditate, and find your quiet space. Delegate |Trust your team and delegate tasks. This frees your time and empowers others. Stressless |Incorporate mindfulness, such as meditation or deep breathing exercises. These practices help reduce stress and improve focus. Organized |Handwrite to-do lists that connect mind and body. Stay organized.Review your schedule and adjust your priorities as needed. Goals |Set goals for yourself and your team. Keeping accurate and realistic expectations can lead to stress and burnout. Health |Prioritize your physical and mental health. Exercise regularly, maintain a balanced diet, and get enough sleep. Family |Make time for your family and friends.Be PRESENT, and avoid thinking about work-related issues. Learning |Assess your Leadership and Life balance and adjustment as needed. What works for you now may need to be adapted in the future.   Remember that achieving Leadership and Life balance is an ongoing process that requires self-awareness, adaptability, and effective communication. Evaluate your priorities and make priority choices to ensure that you dedicate time and energy to your professional and personal life. Remember, once the hourglass of time runs out, you can not turn it over and start again! Enjoy Your Life, Find Balance!   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;    email | bryan@LiquidMindsite.com  Facebook | @bryansmeltzer33  Instagram | @bryan_smeltzer  X | @bryansmeltzer LinkedIn | linkedin.com/in/bryansmeltzer/
Failures | Fail Faster Succeed Sooner
01-11-2023
Failures | Fail Faster Succeed Sooner
EPISODE 132 CHRONICLE: November 1st, 2023   Failure | Fail Faster Succeed Sooner "My great concern is not whether you have failed, but whether you are content with your failure."                                                                                  Wisdom from Abraham Lincoln   Failure is not fatal, but if you do not embrace Failure and make it a part of your Culture, it can prevent you from realizing your Vision. Many companies profess to be "Innovative" yet squash any new out-of-the-box thinking that disrupts the company's status quo and your business category. Therefore, embracing your failures, learning from them, and adapting to move your IDEAs from paper to people is crucial. Commercializing your IDEA is the inevitable goal, but if the product you envisioned does not match reality, there will be issues with your community and the brand itself. If you are to be a leader, you must embrace Failure and Risk to create what others may not have thought of or felt was impossible. Otherwise, you are truly just a commodity. Having the courage to do what is right for the brand is what all Visionaries have in common. Beyond product, beyond Culture, is sticking to your Foundational Principles, which drive your brand forward. The brands that continually drive innovation embrace Failure as a learning experience and will be the ones to survive any storm. Look at history, and you will see brands that have failed and those who are still with us today. A common thread, stronger than steel, is the will to create what others said was impossible. This challenge brings out the passionate courage in all Visionaries and the satisfaction of proving others wrong.  Remember Edison's famous quote when inventing the light bulb.   "I have not failed. I've just found 10,000 ways that won't work…."   Imagine if Edison had given up at so-called "Failure" on try 9,998? A different world than we live in today. Thankful for his Vision and perseverance not to give up! What are these Failure Stepping Stones to eventual Success? Take Risks | No great product has ever been realized without Risk.Embrace Risks | Different than taking a Risk is embracing Risk as part of your Culture.Fail Faster | Assume Failure will happen and is necessary to create Truly revolutionary products.Succeed Sooner | By Embracing Risk, and Failure, you are on a path to Success.Failure is inevitable when creating anything great! So embrace Failure and Risk and be rewarded with generational products and a culture committed to Success. Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.   He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;   email |  bryan@LiquidMindsite.com  Facebook |  @bryansmeltzer33 Instagram |  @bryan_smeltzer  X | @bryansmeltzer LinkedIn | linkedin.com/in/bryansmeltzer/
Visionaries | Thomas Edison
25-10-2023
Visionaries | Thomas Edison
EPISODE 131 CHRONICLE: October 25th, 2023 Visionaries | Thomas Edison "Genius is one percent inspiration and ninety-nine percent perspiration." – Thomas Edison   Thomas Edison was one of, if not the greatest, inventor of our time. He has over 1,000 patents for his inventions and played a critical role in shaping the world we live in today. His legendary ongoing persistence to commercialize his innovations led to the development of electric power, modern communication, and motion pictures. Edison grew up in Port Huron, Michigan, and despite hearing problems at an early age, he showed an early interest in experimenting and product innovation. This interest led Edison to invent some of the world’s most significant innovations. Some of Edison’s greatest creations; Phonograph (1877)Although most do not use one today, one of Edison's most significant inventions was the phonograph, the first device capable of recording and reproducing sound. This invention revolutionized the music and entertainment industries. The classic “vinyl” records and phonographs are still coveted today Electric Light Bulb (1879)Edison's development of the incandescent light bulbs brought illumination to the world. Although he did not invent the light bulb, he improved the design significantly, making it commercially viable. In commercializing the light bulb, it led to one of Edison’s most famous quotes; "I have not failed. I've just found 10,000 ways that won't work." – Thomas Edison Electric Power Distribution:Edison created the development of the electric power distribution system. He laid the foundation for the electric utility industry, allowing electricity to be generated in power stations and distributed to homes and businesses still used today. Motion Pictures (1891-1895):Edison realized the development of motion pictures. He also invented the kinetoscope, an early motion picture exhibition device, along with the kinetoscope parlors, where people could watch short films. He would go on to build the world's first film production studio, the Black Maria. Storage Batteries:Edison created storage batteries, which had various applications, including electric vehicles. His work in this area laid the foundation for future advancements in battery technology. Telegraph Improvements:Edison commercialized the first telegraph, making it both efficient and reliable. These inventions in telegraphy were precursor growth of long-distance communication. In his final years, Edison focused on experimental research. He created a research laboratory in West Orange, New Jersey, where he and his team worked on numerous projects. Edison continued to innovate on new ideas until his death. Thomas Edison passed away on October 18, 1931, in West Orange, New Jersey, leaving a legacy of innovation and entrepreneurship. His contributions have had a lasting impact on the modern world, and he is remembered as one of the greatest inventors in history. Although you may not be an Edison, you can be inspired by his relentless pursuit of greatness! Edison had a Vision no one else had, and it was up to him to realize this Vision no one else could see except him. Take inspiration from Edison. We are fortunate to have had him and can relive his greatness through history. Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023   Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.   He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.   He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;    bryan@LiquidMindsite.com   @bryansmeltzer33  @bryan_smeltzer  @bryansmeltzer  linkedin.com/in/bryansmeltzer/
The Visionary Brand | The Product Vision | 6 Steps to Executing Your Vision
19-10-2023
The Visionary Brand | The Product Vision | 6 Steps to Executing Your Vision
EPISODE 130 The Visionary Chronicles Podcast CHRONICLE: October 18th, 2023   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. 2022 Readers Favorite Award Winner: Best, Non-fiction, Marketing bookAmazon Bestseller. THE VISIONARY BRAND | The Product Vision | 6 Steps to Executing Your Vision   " There’s a way to do it better…find it.” – Thomas Edison   The ability of a brand to establish, stick to, and have a consistent ideation and product lifecycle process is vital to long-term success. Truly Visionary brands are the ones who understand the need to do away with the past to bring in the new, an innovation pipeline that sustains their “best-in-class” positioning. The “process” takes an authentic commitment from the top down. I am not talking about a traditional lifecycle process where competitor's products are thrown on a table, and the product team is asked to create something better. I am talking about genuinely revolutionary thinking and execution. I often say there is nothing more frustrating for a designer than to develop beautiful, disruptive creations to have them watered down to play it safe. The best example is concept car designers who, with their best intentions and efforts, pen out revolutionary designs that are scrapped for incremental improvement. As Seth Godin says, “Safe if Risky!.” What a great quote! It does not resonate with those who are commodity companies and explains why there are so few “true” brands in our world! Risk is required to create a revolution and disrupt your category. So what is your Product Vision, one that carries you for generations? If you can not answer this question, I would suggest this be an immediate priority. Playing “imitator” by copying competitor's products does not move you ahead; playing “integrator” by incrementally improving does not move you ahead of yourself, much less the competition; playing “innovator” is your key to unlocking generational success. Yes, it is risky, but so is playing it safe! So what are the top 6 areas to establishing your Product Vision? Innovate, don’t Imitate Create Breakaway products Build a Drawdown pipeline Lead through Extinction The brand is the Product Take Risks, Break Things!  Establishing a Product Vision, a process that has carried you for decades will provide generational success. Make this a priority in your Visionary leadership, communicate this Vision constantly, and engrain it into your Culture!   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm. He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.   With the release of the book, Bryan has created The Visionary Brand MasterCourse. The Master Course site at The VisionaryFiles.com includes a Master Course with 18 Video Learning segments and almost 2 hours of Visionary lessons training. Over the past 5 weeks, we have had over 1,500 brand leaders and Entrepreneurs take the Master Course! Unleash your potential as a brand leader and take the Master Course. He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;   email|  bryan@LiquidMindsite.com Facebook |  @bryansmeltzer33 Instagram |  @bryan_smeltzer  X  | @bryansmeltzer  LinkedIn | linkedin.com/in/bryansmeltzer/
Business Success | Key Areas to Succeeding in Your Business or Brand
11-10-2023
Business Success | Key Areas to Succeeding in Your Business or Brand
CHRONICLE: October 11th, 2023   Business Success | Key Areas to Succeed in Your Business   "Success is not final, failure is not fatal, it is the courage to continue that counts.” –                                                                                                                                             Winston Churchill The ability to build a successful company/brand has several inherent traits. Each has proven itself throughout generations. Those who follow a path already created will find the road forward easier than those who choose to create a new one. I have found, through having founded my brand and working side-by-side with executive teams from many global brands (Nike, Adidas, Puma. TaylorMade. etc.), each has followed these steps in one way or another. Following or eventually finding the path others have created was crucial for building a thriving business.  The following factors were integral pieces of the puzzle when looking at the path these brands followed.   The IDEA | Every successful brand has started with an IDEA. However, the ones who have created value, defined their POD and built a product roadmap are the ones who are thriving today. The TEAM | Building a team with complementary skills that can self-manage and are proactively solving problems is a winning formula. Also, they provide continual feedback and encouragement and are HUMBLE by choice. The PRODUCT | Every great, successful brand has had a great product. However, successful people have executed their product roadmap to ensure long-term viability. No ONE HIT wonders allowed! The SALE | ensures you have a plan, process, and story to tell that differentiates you from the competition. The FULFILLMENT | Risk management vs. risk recognition. All successful brands ensure they can fulfill their PROMISE. They have built a logistics/operations platform that executes seamlessly. The LUCK | Many successful brands were at the right place at the right time. They rode this wave and never stopped. The PIVOT | Most have had to Pivot in one way or another at least once, but no more than two times. The EXPERIENCE | Brand positioning, marketing, engagement, and fulfillment are all executed perfectly!"Before anything else, preparation is the key to success.…"                                                                                      Alexander Graham Bell   With digital e-comm and consumer attention spans shorter and expectations higher, you need to follow these principles others have followed successfully. Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.   He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;  email | bryan@LiquidMindsite.com  Facebook | @bryansmeltzer33 Instragram |  @bryan_smeltzer  X | @bryansmeltzer LinkedIn |  linkedin.com/in/bryansmeltzer/
Brand Community | How to Build a Brand Social Following
27-09-2023
Brand Community | How to Build a Brand Social Following
The Visionary Chronicles Podcast CHRONICLE: September 27th, 2023   Brand Community | How to Build a Brand Social Following   "The most important thing in communication is hearing what isn't said.” – Peter Drucker   Building a Brand Community is an effective way to engage with your customers, create loyalty, and a group of brand advocates who can help promote your products or services. Building your Community requires precise brand positioning, diligence, consistent voice, values, and Vision.   Here are several steps to help you build a brand Community of Followers: Define Your Brand and Values:Clearly define your brand identity, values, and mission. What does your brand stand for, and what is its purpose? This will help attract like-minded individuals to your Community. Know Your Audience: Understand your target audience and their needs. What are their interests, preferences, and pain points? Knowing your audience is crucial for tailoring your Community to their interests. Choose the Right Platform: Select the appropriate platform for your Community. It could be a social media group, a dedicated forum on your website, a mobile app, or a combination of these. Choose a platform where your target audience is active. Create Valuable Content: Share high-quality, relevant content that resonates with your Community. This can include blog posts, videos, infographics, or other forms of content that provide value and encourage discussions. Engage and Interact: Actively participate in the Community by responding to comments, asking questions, and encouraging discussions. Show that you value your community members' input and opinions. Encourage User-Generated Content: Encourage community members to create and share content related to your brand. This can include reviews, testimonials, photos, and stories. Recognize and reward outstanding contributions. Offer Exclusive Benefits: Provide exclusive benefits to community members, such as discounts, early access to products, or special events. This gives them a reason to join and stay active in the Community. Create a Sense of Belonging: Foster a sense of belonging and Community among your members. Use inclusive language and make them feel like they are part of something special. Moderate Effectively: Implement clear community guidelines and moderate the Community to ensure a positive and respectful environment. Address any issues or conflicts promptly and fairly. Host Events and Activities: Organize online and offline events, webinars, workshops, or meetups that allow community members to connect with each other and your brand. Listen and Adapt: Pay attention to feedback and suggestions from your Community. Use this input to improve your products or services and adjust the community experience. Measure Success: Set clear goals for your brand community and track key metrics, such as engagement levels, membership growth, and user-generated content. Adjust your strategies based on the data. Evolve: As your brand community grows, evolve your strategies to meet changing needs and preferences. Be open to trying new approaches and experimenting with different engagement tactics. Celebrate Milestones: Recognize and celebrate community milestones and achievements. This can include anniversaries, reaching a certain number of members, or successful campaigns. Promote Advocacy: Encourage community members to become brand advocates by sharing their positive experiences with your brand outside the Community, such as on social media or through reviews. Building a brand community takes time and consistent effort. It's essential to create a brand journey environment where members feel valued and connected to your brand's values and Vision. Over time, a strong brand community can become a powerful partner for your business, helping you build lasting relationships and driving long-term growth.   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.   He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;    email | bryan@LiquidMindsite.com  Facebook | @bryansmeltzer33 Instagram | @bryan_smeltzer X |  @bryansmeltzer LinkedIn |  linkedin.com/in/bryansmeltzer/     #BrandCommunity, #BuildingACommunity,#BrandVision, #Vision, #creatingVision, #Visionaries, #disruption, #productstrategy, #BrandLifestyle, #Creators, #ElonMusk, #oakley, #jimjannard, #stevejobs, #theVisionarychroniclespodcast, #theVisionarychroniclespodcast, #theVisionarybrandbook, #brandtips, #brandingprinciples, #theVisionarybrand,
The Visionary Brand | The Culture Matrix | Leadership
21-09-2023
The Visionary Brand | The Culture Matrix | Leadership
EPISODE 127 The Visionary Chronicles Podcast CHRONICLE: September 20th, 2023   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing bookAmazon Bestseller.   THE VISIONARY BRAND | The Culture Matrix | Leadership   " Culture is the widening of the mind and of the spirit” - Jawaharlal Nehru   To be a Brand, you must first understand yourself, who you are, and what you do, then engrain a singular voice around these principles and apply this to every segment of your business. In other words, creating an authentic Culture, driven through a passionate Team and Community collectively realizing your Vision.   Brands who embrace this authentic Culture are often led through Servant leadership. Servant leadership is proactive and self-sacrificing and leads to a cohesive team loyal to a brand's long-term growth. Many brands, such as Patagonia, are committed to being Servant leaders and giving back whenever and wherever possible. The commitment is carried through in their brand culture;   “Patagonia supports environmental organizations with bold, direct-action agenda, and a commitment to long-term change.”   What an awesome cultural statement that reflects Servant leadership and consistent brand voice. The Vision of Patagonia through founder Yvon Chouinard’s eyes and carried through the brand and its team's bloodlines! A passion that has led to one of the world’s most successful and admired brands, a Vision to be a Servant leader, and to build a Culture that lasts for generations. For your brand, Servant leadership can be carried through serving others without any hidden agenda for the betterment of the brand, employees, or customers on a global scale. By engraining Servant leadership into your Culture, a brand can better communicate its values and Vision to those looking to join your Tribe. However, always keep it authentic, real, and value-driven; this is the anchor of Servant leadership. Another cultural value that meshes with Servant leadership is Character. A leader's Character, which consistently follows through at all levels of your brand, builds loyalty and trust across your team. A leader with character issues often drives inconsistent or unauthentic leadership. Authentic Character is a Foundational principle of Visionary leaders, and once it is broken, the entire foundation of a brand starts to crack. If severe enough, the whole brand may crumble; this is how vital Character is to a brand’s viability. It is not the brand's success that builds a great team; it is the consistent Vision, Character, and Servant leadership of its Visionary! Diversity and Values leadership are additional areas required to create a solid brand Culture. Most brands fall short in these areas, not for lack of trying but not understanding the importance of maintaining both principles. You can’t simply pick and choose when you are committed to these principles; you need to be 100% committed once they are set. To say one thing and do another creates confusion, breaks trust, and reduces loyalty. While at Oakley, we had a “take no prisoners” attitude, which bled through the entire brand culture and showed throughout our Community. We were the Visionaries, the category leaders, and we knew it. We were cocky and had an attitude. Best in class, or nothing! Can you honestly say you understand “who you are and your culture?” If not, get to work and define it. Otherwise, you are a rudderless boat with no sense of direction or destination. Anchor yourself and your brand in Servant leadership first, with consistent Character, defined Values, and brand Diversity. So, in conclusion, in order to build a Culture that lasts for generations, and is tangible, authentic and genuine you must have the following; Servant LeadershipLeadership CharacterDiversity of People, Opinions and RolesValue Driven PrinciplesThese are anchors to the foundation of any great brand, and a Culture which sustains and maintains its passion to succeed.   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.   He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.   He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;    bryan@LiquidMindsite.com  Facebook |  @bryansmeltzer33 Instagram |  @bryan_smeltzer X |  @bryansmeltzer  LinkedIn | linkedin.com/in/bryansmeltzer/
The Visionary Brand | The Power Triad | Product, Marketing & Sales | PART II
08-09-2023
The Visionary Brand | The Power Triad | Product, Marketing & Sales | PART II
The Visionary Chronicles Podcast   Content from Bryan’s new Award Winning, Bestselling Book Te Visionary Brand, The Success Formula Behind the World's Most Visionary Brands. Readers Favorite Award Winner: Best, Non-fiction, Marketing bookAmazon Bestseller THE VISIONARY BRAND | The Power Triad (PART II)   "Stay hungry, stay foolish." – Steve Jobs   This quote from Steve is a passionate plea for creators never to be satisfied with the status quo. Always ask "Why” and “How” and search for answers to questions others have not yet asked. In response to these questions, find a way to separate your brand from the status quo; you need a transparent, cohesive process to ensure the greatest ideas become a reality! In this podcast, I want to further our discussion on The Power Triad, the three engines that keep a brand thriving; Product, Marketing & Sales. Bringing insanely great products to market is a process, a method to the madness. You will often create a product when there seems to be no demand. The supply and demand problem, what to do, and how to do it? When the Power Triad determines opportunities to disrupt or reinvent how a product works or how a  process provides a solution, this is the front end of the ideation process. The Ideation process is driven by and led by the Product and Marketing teams, each responsible for a critical ingredient to a brand's ongoing success formula, starting with a premium product, commercialized when ready, not by Marketing but by the product team. When the Power Triad process is not followed correctly, when marketing gets ahead of Product, or Sales get ahead of Marketing, whatever the breakdown, it always leads to a disaster. One real-life disaster, a case study in my new book The Visionary Brand, is when Under Armour, driven by my marketing success in its early years, decided to enter a new market, football cleats—a category without core expertise. During the commercialization process, marketing had committed a campaign budget to a specific release date, which the Product team had not signed up to. Although the Product team was not on board with releasing the Product, Marketing had commitments, and they took the lead with a product not ready for primetime. The release was a product disaster, having to return most of what was released. The real damage was related to trust and authenticity, which take decades to earn, and weeks to lose. Lesson learned through the following formula. Great Product + Great Marketing = SUCCESSWrong Product + Great Marketing = FAILURE When building your Power Triad, ensure they follow the process; Product to Marketing to Sales. There is input from each core group along the way, with most being in the front end of ideation, but Product must commercialize the Product, Marketing must market the Product, and Sales must Sell the Product. Simple but challenging for most brands to commit to and follow through. In my new award-winning and bestselling book, The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands, I reference Breakout or Breakdown. You can either Breakout, where each needs each through Interdependence, or Breakdown, where each needs itself through Independence. The Power Triad is an Interdependent group of cross-functional team members working towards a singular goal. To crush the competition! Build a great Power Triad team, and give them the Independence to be Interdependent on one another—the formula for success in building a generational product pipeline and loyal brand following.   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023     Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.   He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book. He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center. Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at; email |  bryan@LiquidMindsite.com Facebook |  @bryansmeltzer33 Instagram |  @bryan_smeltzer  X | @bryansmeltzer LinkedIn | linkedin.com/in/bryansmeltzer/
The Visionary Brand | The Culture Matrix
30-08-2023
The Visionary Brand | The Culture Matrix
EPISODE 125 The Visionary Chronicles Podcast CHRONICLE: August 16th, 2023   Content from Bryan’s new Award Winning, Bestselling Book The Visionary Brand, The Success Formula Behind the World's Most Visionary Brands.   Readers Favorite Award Winner: Best, Non-fiction, Marketing bookAmazon Bestseller.   THE VISIONARY BRAND | The Culture Matrix   " Nearly all men can stand adversity, but if you want to test a man's character, give him power.” – Abraham Lincoln   A brand's bloodline, values, and foundational principles are carried out through its Culture. Within a brand, the Çulture is a living, breathing thing; everyone within the four walls can feel it, and those outside can see it. Building a Vision dedicated to sustaining a brand Culture is the core of a brand's ultimate success. Without it, you are merely a company selling products, a Commodity. With it, you gain loyalty from your team and long-term value from your Community. So when you look at Culture, what is it, and how is it built? I am often asked, “What does a brand Culture look or feel like?”  It is a phenomenon few experience, as there are so few genuine, authentic brands. I often say, just because you say you are a brand, does not mean you are a brand. A brand is an earned position, and Culture is a crucial ingredient to successfully crossing that bridge. Culture is an intuitive feel. Your products, communications, and bloodline connect everyone to the brand through a common thread called a Vision. To build your Culture, there are four distinct areas to focus on. Authentication | Be authentic in all you do as a company, clearly understanding your brand Vision. It all starts with a Vision executed through others and authenticated with a consistent voice.Character | Do not allow a disconnect between what you say and what you do. As simple as this sounds, it is often difficult to maintain. Ensure you are true to what you stand for; others can see through the nonauthentic company pretending to be a brand.Loyalty | Provide value beyond product, and be loyal to those who are part of your brand through purchase. Consistently and authentically engage beyond purchase, and personalize their experiences. Your Community values your products, but they also appreciate the Lifestyle you promote through your Culture.Trust | Be a brand that is true to what you stand for, with no BS, be authentic, and don’t fake it. Do not trade a short-term reward for long-term pain.Becoming a brand involves many ingredients to build the formula for success. Brands are defined by their Culture, set by a clear Vision. Their Products are consistently excellent, and their Lifestyle is tangible through Products and Vision. If there is a disconnect between a brand's Vision and Culture, it starts to tear it apart, starting small but eventually infecting the entire company. Internal brand Torchbearers and external advocates are the ones who keep the Vision alive and pass along the torch to the next generation. This is how a brand becomes brand and generational; think Nike, BMW, Lamborghini, and Ralph Lauren are iconic and all generational in their success. Build a Culture around becoming a brand through a Vision set by your Visionary. Stay consistently excellent, consistently authentic, and committed to your Vision. Become generational and leave your legacy for others to follow!   Stay True, Stay Authentic, be Different, and be Great! Enjoy the Journey!   Bryan Smeltzer, President  LiquidMind Inc.   #TheVisionaryChroniclesPodcast #TheVisionaryBrandBook   @LiquidMindsite.com @BryanSmeltzer.com    © All rights reserved, Bryan Smeltzer, 2023       Bryan Smeltzer is a consumer products business executive and entrepreneur. He has held executive-level roles in business development, Product, and marketing with some of the world's most prestigious brands, including; Oakley, TaylorMade, Adidas, K-Swiss, and Schutt Sports, among other international brands. He also founded a men’s apparel brand, successfully running a profitable business for ten years, eventually selling to a VC firm.   He also hosts a Podcast called The Visionary Chronicles, ranked as the #1 Visionary and Top 50 Marketing Podcasts by Feedspot, and recently finished his first bestselling book, The Visionary Brand, The Success Formula Behind the World’s Most Visionary Brands, and recently received the prestigious Readers Favorite Award for BEST Non-fiction, Marketing Genre book.   He is also a member of the Board of Advisors at UCI’s BCIE along with their New Venture Program, an Innovation Advisor at the UCI’s Applied Innovation program at the Cove, a Mentor/Advisor to UCLA’s Price Center Venture Accelerator Program, and a Mentor/Advisor at the San Diego Sports Innovators Accelerator (SDSI) center.   Bryan oversees LiquidMind Inc., a global brand strategy firm that partners with start-ups and established mid to large-cap consumer brands to empower businesses to think differently, be different, drive a passionate culture, and execute relentlessly. You can contact or  follow him at;    email | bryan@LiquidMindsite.com Facebook |   @bryansmeltzer33 Instagram | @bryan_smeltzer X | @bryansmeltzer LinkedIn |  linkedin.com/in/bryansmeltzer/