42) How To Fire Your Agency

CoBB | Conversations on the Business of Brands

21-06-2023 • 32 minutos

Today, we dive into a topic that's often challenging yet necessary in the business world: "How to Fire an Agency." In this episode, Sharan interviews Sudeep to discuss the intricacies of parting ways with an agency that has been your long-standing partner.


Firing an agency can be a difficult decision, given the residual knowledge and relationships built over time. Sharan and Sudeep emphasize the need for a critical and objective approach in such circumstances. They delve into the importance of identifying the criticality of the situation and ensuring that your brand prospects won't suffer. Objectivity is key, and they outline the factors to consider before making the decision.


You can expect a detailed exploration of what constitutes a change in goings on that warrants agency termination. The hosts examine scenarios where the agency's standards may have dropped or when the client's expectations have evolved. Through examples, they highlight the importance of continuous improvement and positive dissatisfaction.


Additionally, the hosts provide practical advice on how to determine if the agency can cope with the required changes. They stress the significance of open discussions with agency leadership, giving them an opportunity to disprove any doubts. Only when reasonably sure should alternative options should be considered, even if it slows down the process.


Join us on this episode as we discover why it's crucial to handle agency terminations with objectivity. The hosts also tackle the question of whether heartburn is inevitable and offer insights into maintaining relationships with the former agency, should opportunities arise. Listen in to gain from real-world experiences, and behind the scenes access, as Sudeep shares how he personally went about terminating the services of his agency and if he could salvage the relationship. This is one engaging conversation. Listen in Now!


Do send your feedback and questions to mail@cobbcast.net


SHOW WEBSITE


CREDITS


- Album Art & Design by ting.in of the Black & Yellow show

- Voiceovers by Nadir Kanthawala of Pops in a Pod

- Edited by Janhavi Pethkar

- Music from Zapsplat.com

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